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Phil DuPree

Phil DuPree President

Phil DuPree Blog Posts

What Are The Most Common Objections Given By Customers?

What Are The Most Common Objections Given By Customers?

AutoUSA recently completed its 2013 auto dealer Internet Marketing survey, in which we asked "What is the most common sales objection you are hearing …

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?   Thi…

Win the Customer Now to Maximize Your Year-End Sales

Win the Customer Now to Maximize Your Year-End Sales

It's been a great year for car sales, and if you're like most dealers, you want to close out the year strong. What is your Internet marketing depar…

Stop Focusing on Search and Start Focusing on Conversion!

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert v…

Survey Still Open! Don't Miss Your Chance to Win $300!

Survey Still Open! Don't Miss Your Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Man…

Take Our Survey for a Chance to Win $300!

Take Our Survey for a Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Man…

How to Leverage Three Credit Trends Affecting Auto Sales

How to Leverage Three Credit Trends Affecting Auto Sales

2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors …

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of t…

Lifting the Veil: Where do my leads come from?

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin? In the initial days of the Internet, it was fairly straightforward. There …

From Online Marketing to Online Sales: Shop-By-Payment Fills The Gap

From Online Marketing to Online Sales: Shop-By-Payment Fills The Gap

As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales proc…

Five Benefits of Shop-By-Payment Tools

Five Benefits of Shop-By-Payment Tools

I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting le…

Three Things Every Dealer Should Know About Internet Marketing

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile,…

Accountability: The Missing Link Between Process and ROI

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researc…

How to Communicate with Mobile Customers

How to Communicate with Mobile Customers

It’s becoming more common for customers to shop, communicate and conduct daily business using their mobile devices. If you are selling cars in a deal…

How to Deal with the “Just Give Me the Price” Objection

How to Deal with the “Just Give Me the Price” Objection

It’s the classic prisoner’s dilemma, to tell or not to tell. Two suspected criminals are separated into two different rooms, and given their op…

Five Types of Video to Include in Your 2013 Marketing Plan

Five Types of Video to Include in Your 2013 Marketing Plan

    It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day. While your dealer…

Five Tips to “Just Get ‘Em In”

Five Tips to “Just Get ‘Em In”

  One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial bac…

Top Ten Tips From “The Best” at Digital Dealer

Top Ten Tips From “The Best” at Digital Dealer

  In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital…

What’s Your Dealership’s Average Front-End Gross Per Vehicle?

What’s Your Dealership’s Average Front-End Gross Per Vehicle?

  This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in deale…

What Percentage of Your Store’s Sales is Generated by Internet Leads?

What Percentage of Your Store’s Sales is Generated by Internet Leads?

As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a sto…

How Do You Measure Internet Lead ROI?

How Do You Measure Internet Lead ROI?

  We recently conducted a survey in which we asked Internet department personnel to share some key metrics. In one question, we asked:   …

Pre-Qualifying Customers: The Mixed Messages

Pre-Qualifying Customers: The Mixed Messages

  I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’…

Why Should a Customer Buy From Your Dealership? Three Tips for Building Value.

Why Should a Customer Buy From Your Dealership? Three Tips for Building Value.

  In this competitive market, we hear from many dealerships that they are struggling to engage their customers in two-way conversations. In partic…

How Do Your Walk-Ins Find You? Why You Need to Source & How to Do It

How Do Your Walk-Ins Find You? Why You Need to Source & How to Do It

  A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” …

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

  I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only differenc…

Take Our Survey and You May Win a $400 American Express Gift Card!

Take Our Survey and You May Win a $400 American Express Gift Card!

  AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the …

Don’t Let Used Vehicle Inventory Shortage Bring You Down

Don’t Let Used Vehicle Inventory Shortage Bring You Down

  With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest challe…

Are 25% of Your Showroom Customers Being Ignored?

Are 25% of Your Showroom Customers Being Ignored?

What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored a…

If Location Is A Problem, Try These Three Tips

If Location Is A Problem, Try These Three Tips

  When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mou…

Funny Driving Laws

Funny Driving Laws

A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me…

Prepare for Increased Internet Leads in 2012

Prepare for Increased Internet Leads in 2012

  Urban Science recently analyzed its lead management data and, according to these recent articles in the Sacramento Bee and by CBS Detroit, is of…

What are the Hot Topics at NADA 2012?

What are the Hot Topics at NADA 2012?

  As we head to this year’s NADA Convention & Expo in Las Vegas, we always try to get a pulse on what the hot topics are for our custome…

Use Inventory Postings to Drive Traffic to Facebook

Use Inventory Postings to Drive Traffic to Facebook

  Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Fa…

Three Tips for Handling Holiday Lead Volume

Three Tips for Handling Holiday Lead Volume

  For automotive retail workers, the holidays are one of the busiest times of the year. The week between Christmas and New Year’s can repres…

How to Analyze Internet Lead Effectiveness

How to Analyze Internet Lead Effectiveness

  As the end of the year approaches, it’s a good time to take stock of how successful your dealership’s Internet marketing plan is and…

How to Re-Activate Internet Leads with an Effective E-mail Marketing Campaign

How to Re-Activate Internet Leads with an Effective E-mail Marketing Campaign

  As we come out of an inventory shortage and lenders are providing more loans, a question arises – of what to do with all the leads receive…

Leads Are People Too

Leads Are People Too

  Imagine the following scenario: a customer (let’s call her Sally) walks into your showroom on a busy Saturday. The salesperson who is supp…

Mobile Apps Provide Opportunity to Stay Connected with Customers

Mobile Apps Provide Opportunity to Stay Connected with Customers

  Few topics are hotter today than mobile apps for auto dealers, and whether you like them, hate them or feel indifferent, it looks like mobile ap…

Ten Best Practices for Closing Leads

Ten Best Practices for Closing Leads

  I’d say nearly every Sales Manager has come across the “cherry picker” salesperson – on the front line or in the Interne…

AutoUSA Dealers to Receive Preferential Placement on CarZen’s iPad App

AutoUSA Dealers to Receive Preferential Placement on CarZen’s iPad App

Fort Lauderdale, Florida (April 11, 2011) – AutoUSA announced today that it has entered into a long term sponsorship agreement with CarZen, makers …

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