Value intelligence optimizes your highest valued website and VDP traffic using technology that graphically displays a vehicle's top value, option, and reconditioning highlights to build value into every pre-owned vehicle. PureCars remains the only vendor capable of automatically showcasing reconditioning and automated comments directly on every VDP. Value Intelligence generates Value Reports for every vehicle in your pre-owned inventory to show market data and vehicle highlights to build value into every vehicle to justify price. Capture leads and automate follow-up with the easy lead capture form at the bottom of every Value Report.