While some may refer to this as social media marketing, we prefer to refer to it as social media engagement. These social platforms afford us the opportunity to engage with your audience—customers and potential customers—in real conversations that build trust and authority with your brand and within your industry. Social media sites are the places from which you’ll gain the most advantages of acquiring a larger genuine audience of people who need, or may need, your products or services. This is where you’ll shake hands and kiss babies because it’s a year-round campaign season. But you don’t want to make promises you cannot keep or have an inconsistent voice; you want to build a loyal consumer base through good customer service and integrity. Our team of tweeting, posting, hashtagging cool cat gurus know the proper strategies to employ based on real-time analytics. http://www.reunionmarketing.com/social-media-marketing/