Digital Retailing is a big deal in the automotive industry these days. The emergence of companies like Carvana, Vroom, and Tesla has rapidly changed customer expectations with modern, customer-centric buying experiences, and while these companies are growing fast, dealerships around the country are diligently experimenting with and researching tools and process changes in order to compete.
At this point, every dealer knows someone who has tried to implement digital retailing. There are stories of wild successes out there, and at the same time, stories of full-blown failures.
What separates the good from the bad? The answer lies primarily in each dealership’s ability to examine its current philosophies and processes with fresh eyes.
What this means is that within your dealership, especially on the showroom floor, you have to be prepared for change from a process, people, and culture perspective. Digital retailing is more than just putting new functionality on your website, it is about the complete omnichannel experience. You must look at each role and process within your dealership and ask the following two questions; 1) if I promise my customers a more efficient experience, can I deliver on that today? And; 2) can I provide the same seamless and connected “omnichannel” experience both online and in my showroom?
Digital Retailing is 10% Technology, 90% Process
At Roadster, we have developed an online assessment tool to help you understand how ready you are for everything modern retailing has to offer. Because we believe so strongly that process adaptation is the key to modernizing, we are committed to helping you put together a blueprint for your store’s success.
Ready for Digital Retailing? Take the Assessment
The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management.
High Readiness means that your current philosophies, strategies, structure, and goals are well-positioned for success in digital retailing (score: 76-100)
Moderate Readiness means your current philosophies, strategies, structure and goals have some potential for success in modern retailing (score: 26-75)
Low Readiness means your current philosophies, strategies, structure and goals do not yet align for success in modern retailing (score: 1-25)
Remember, modern retailing is a journey, and one that will not happen overnight. Wherever you are on the journey is fine--whether you have tested digital retailing tools or not -- it is recognizing where you are now and where you would like to go that makes all the difference. Once you take the assessment, we can help you develop a customized game plan for digital retailing success.
Take the Readiness Assessment and let us know what you think. Did we miss anything? Were you surprised at all by your results? We would love to hear from you!