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Jared Hamilton
From: Jared Hamilton
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ROADSTER

ROADSTER

Exclusive Blog Posts

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

Digital Retailing: 10% Technology, 90% Process

Digital Retailing is a big deal in the automotive industry these days. The emergence of companies like Carvana, Vroom, and Tesla has rapidly changed customer expectations with modern, customer-centric buying experiences, and while these companies are growing fast, dealerships around the country are diligently experimenting with and researching tools and process changes in order to compete. 

At this point, every dealer knows someone who has tried to implement digital retailing. There are stories of wild successes out there, and at the same time, stories of full-blown failures.

What separates the good from the bad? The answer lies primarily in each dealership’s ability to examine its current philosophies and processes with fresh eyes.

What this means is that within your dealership, especially on the showroom floor, you have to be prepared for change from a process, people, and culture perspective. Digital retailing is more than just putting new functionality on your website, it is about the complete omnichannel experience. You must look at each role and process within your dealership and ask the following two questions; 1) if I promise my customers a more efficient experience, can I deliver on that today? And; 2) can I provide the same seamless and connected “omnichannel” experience both online and in my showroom?

Digital Retailing is 10% Technology, 90% Process

At Roadster, we have developed an online assessment tool to help you understand how ready you are for everything modern retailing has to offer. Because we believe so strongly that process adaptation is the key to modernizing, we are committed to helping you put together a blueprint for your store’s success.

Ready for Digital Retailing? Take the Assessment

The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management.

High Readiness means that your current philosophies, strategies, structure, and goals are well-positioned for success in digital retailing (score: 76-100)

Moderate Readiness means your current philosophies, strategies, structure and goals have some potential for success in modern retailing (score: 26-75)

Low Readiness means your current philosophies, strategies, structure and goals do not yet align for success in modern retailing (score: 1-25)

Remember, modern retailing is a journey, and one that will not happen overnight. Wherever you are on the journey is fine--whether you have tested digital retailing tools or not --  it is recognizing where you are now and where you would like to go that makes all the difference. Once you take the assessment, we can help you develop a customized game plan for digital retailing success.

Take the Readiness Assessment and let us know what you think. Did we miss anything? Were you surprised at all by your results? We would love to hear from you!

Happy selling!

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