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ROADSTER

ROADSTER

ROADSTER Blog Posts

Digital Retailing: 10% Technology, 90% Process

Digital Retailing: 10% Technology, 90% Process

Digital Retailing is a big deal in the automotive industry these days. The emergence of companies like Carvana, Vroom, and Tesla has rapidly changed custom…

The Automotive Retail Revolution Is Well Under Way. Can Traditional Dealers Blaze A New Path?

The Automotive Retail Revolution Is Well Under Way. Can Traditional Dealers Blaze A New Path?

The way cars have been bought and sold across the globe has not changed in decades. Sure, the internet arrived in the late 90s and provided consumers with …

8 Tips To Help Reduce Employee Turnover

8 Tips To Help Reduce Employee Turnover

The 2019 NADA Workforce Study is underway as we speak, but while we wait for it to be published, you can review what is happening inside your own deale…

Work Smart, Sell More. A Story Of Omnichannel Efficiency.

Work Smart, Sell More. A Story Of Omnichannel Efficiency.

Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the prin…

WARNING: The Most Important Position at Your Dealership Remains Unfilled

WARNING: The Most Important Position at Your Dealership Remains Unfilled

The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes…

Digital Retailing Is Not A Marketing Expense!

Digital Retailing Is Not A Marketing Expense!

So, why do dealerships classify Digital Retailing as a marketing expense? Perhaps, as an industry, this is our own doing. So many digital retailing solutio…

Please Don’t Leave Me: The Upside to Sales Empowerment

Please Don’t Leave Me: The Upside to Sales Empowerment

Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of …

The True Cost of Your Revolving Door

The True Cost of Your Revolving Door

Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced eff…

Does The Food Match Your Menu? Developing a Go-To-Market Strategy

Does The Food Match Your Menu? Developing a Go-To-Market Strategy

I am often asked by General Managers to review their marketing plans and website effectiveness. Before I dive in, I always inquire about the results th…

Becoming a Digital Dealership: The path to omnichannel retail success

Becoming a Digital Dealership: The path to omnichannel retail success

Remember the old adage “You get out of it what you put into it?” Tiger Woods is a great example of this. He believes wholeheartedly in p…

Omnichannel Commerce – The New Norm of Car Buying

Omnichannel Commerce – The New Norm of Car Buying

Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and mor…

The Elephant in the Digital Showroom: The Sales Process Evolution

The Elephant in the Digital Showroom: The Sales Process Evolution

While there are elements of the online purchase that still need to be perfected, there is a large elephant in the room as it relates to truly modernizing t…

Time is the New Currency: The Importance of Omnichannel Retail

Time is the New Currency: The Importance of Omnichannel Retail

Last week my daughter needed a yellow shirt for a school dance performance. Instead of heading to the store that evening, I turned to Amazon and had it ord…

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