Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience.

As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships are turning to omnichannel commerce solutions like Roadster’s to deliver a seamless, streamlined and satisfying shopping experience, and to increase efficiencies.

Want to learn more about Roadster’s full line of Express products, including Storefront, Desking, Marketplace and Trade? Click here.