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Ron Henson

Ron Henson Director, Dealership Strategy & Development

Ron Henson Blog Posts

Quick Response vs Quality Response

Quick Response vs Quality Response

One of the popular buzzwords (It's actually 2 words) in the industry when it comes to Internet Sales is "Response Time."  Oftentimes dea…

Lack of transparency = Invisibility to Customers

Lack of transparency = Invisibility to Customers

BUZZWORD ALERT! TRANSPARENCY.  Love it or hate it, it is relevant and plays a big part in your dealership's strategy. Let's see…

It's All About Experience

It's All About Experience

The Canadian Dealer Forum: Customer Expectations Have Changed… Have You? 56% of car buyers delay their purchase because they don’t want to have to go …

Training: Content, Preparation, Execution

Training: Content, Preparation, Execution

I know that I don’t need to tell you how important training is in a dealership.  Starting on our first day working in a dealership, we are told how impo…

Resolving to Keep Resolutions for a Healthy Dealership

Resolving to Keep Resolutions for a Healthy Dealership

  As a new year approaches and everyone is thinking about resolutions, I humbly offer the following list as possibilities for Dealership Operators:  …

Consider Using an Employee Satisfaction Survey in Your 2015 Planning

Consider Using an Employee Satisfaction Survey in Your 2015 Planning

As we approach the halfway point of Q4, I imagine that many of you are scheduling inventory audits in the parts and sales departments and getting ready to …

Use Your Talent & Develop Your Skill

Use Your Talent & Develop Your Skill

Sales Professionals, Absorb this!"Talent, you have naturally. Skill is only developed by hours and hours and hours of beating on your craft.""I've never re…

Dealership Operations 101: The Meet & Greet

Dealership Operations 101: The Meet & Greet

I often like to reminisce about some of the seemingly lost arts of sales.  When I got into the sales business over 25 years ago, I read everything I coul…

Effective & Sustained Training Falls Straight To The Bottom Line

Effective & Sustained Training Falls Straight To The Bottom Line

In my 20+ years in automotive retail I was always a firm believer in the notion that the dealerships that spent the most time training their employees were…

We Don't Think That's a Good Idea Boss!

We Don't Think That's a Good Idea Boss!

How many times have you returned to the dealership from a 20 Group meeting or factory conference with a list of fantastic ideas that you want to put before…

TRUECar is taking some heat. Is this ad sexist?

TRUECar is taking some heat. Is this ad sexist?

Cool Corolla: Oxymoron or about D*** Time?

Cool Corolla: Oxymoron or about D*** Time?

Automotive News June 7, 2013 - 12:22 pm ET -- UPDATED: 6/8/13 5:20 am ET Toyota staged a Hollywood-style party with celebrity chefs, performance arti…

Are you under-living your life?

Are you under-living your life?

Are you under-living your life?   How do we release all of the potential inside of us?   1st: What is potential?     &nb…

Spock vs Spock.....Audi style.

Spock vs Spock.....Audi style.

Ford, Shinola reveal watch celebrating 50 years of Mustang

Ford, Shinola reveal watch celebrating 50 years of Mustang

Do you have Roaches?

Do you have Roaches?

In this age of transparency I wonder if dealerships were completely transparent with customers, would they want to do business with them.  I…

Did you know that there is a Smart Car Owner National Convention?

Did you know that there is a Smart Car Owner National Convention?

In the spirit of equality among the sexes:

In the spirit of equality among the sexes:

Action is the Foundational Key to all Success

Action is the Foundational Key to all Success

I definitely think Picasso was on to something when he was quoted as saying "Action is the Foundational Key to all Success." That has been the b…

Does not being transparent make you invisible to customers?

Does not being transparent make you invisible to customers?

BUZZWORD ALERT! TRANSPARENCY.  Love it or hate it, it is relevant and plays a big part in your Digital strategy. Let's see if we can look at thi…

Identify the Problem Solvers in your Dealership

Identify the Problem Solvers in your Dealership

When was the last time that you walked onto your showroom and saw that gathering of sales consultants standing around in the "Ring of Despair" an…

Internet Lead Response, Inspect what you Expect

Internet Lead Response, Inspect what you Expect

In my capacity at DrivingSales I get the opportunity to analyze the Internet Lead Response Process of many dealers.  The results certainly are varied …

Can you imagine if Google owned Ford Motor Co? This guy did.

Can you imagine if Google owned Ford Motor Co? This guy did.

Would this skew how Ford performed in Organic Google Searches?  :-)   http://money.msn.com/technology-investment/post.aspx?post=28f26104-c…

THIS JUST IN: I WANT ONE!

THIS JUST IN: I WANT ONE!

http://www.usatoday.com/videos/money/cars/2013/01/16/1840317/ …

To Spiff or Not to Spiff? That is the Question!

To Spiff or Not to Spiff? That is the Question!

Ok, full disclaimer.  I know that this is a polarizing topic in dealerships everywhere.  That having been said, without bias to either side, I …

Good stuff from.....Wait for it.........Lincoln! I'm SOLD!

Good stuff from.....Wait for it.........Lincoln! I'm SOLD!

I was so impressed with this article that I just had to share.  Technology rocks!   http://autos.yahoo.com/blogs/motoramic/2013-lincoln-mkz…

What are your competitors saying about you?

What are your competitors saying about you?

Here is an interesting question; What are your competitors saying about your dealership to potential customers? Herbert Hoover was quoted as saying, &q…

A thought as we head into 2013 from the great Napoleon Hill

A thought as we head into 2013 from the great Napoleon Hill

          Every person who wins in any undertaking must be willing to cut all sources of retreat. Only by doing so …

Dear Dealership, "It's GO time!"

Dear Dealership, "It's GO time!"

  What are a prospect’s expectations when they submit a “Request for Contact” on your website?           …

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