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Russ Chandler

Russ Chandler Product Marketing Manager

Russ Chandler Blog Posts

Car Dealer Reputations Suck: Are You Setting Different Expectations?

Car Dealer Reputations Suck: Are You Setting Different Expectations?

As much as we don’t want to admit it, the automotive industry has always held a very different reputation compared to other industries — and it isn’t…

Optimizing Your Digital Retailing Strategy From The Top Down

Optimizing Your Digital Retailing Strategy From The Top Down

In my previous article, I emphasized the fact that consumers visiting your dealership’s website for the first time likely wouldn’t be ready to buy from…

Why You Shouldn’t Only Optimize for Digital Retail

Why You Shouldn’t Only Optimize for Digital Retail

There’s little to no denying that high funnel interactions are important for folks in the early stages of their shopping journey. In a nutshell, these in…

Does Your Dealership Website Fulfill Consumer Self-Service Expectations?

Does Your Dealership Website Fulfill Consumer Self-Service Expectations?

Over the last few months, I’ve consistently encouraged dealerships to challenge their perception of what an optimal consumer experience looks like on the…

Does Your Website Provide a Connected Experience to Consumers?

Does Your Website Provide a Connected Experience to Consumers?

Auto dealerships have always strived to create seamless connectivity between the experiences on their website (trade appraisal tools, evaluators, etc) and …

Leveraging Automated Marketing Technology in Your Dealership’s Marketing

Leveraging Automated Marketing Technology in Your Dealership’s Marketing

A few weeks ago, I wrote a piece about creating an experience that doesn’t heavily rely on a salesperson. Although I made it pretty clear that elimin…

What To Focus On When Optimizing For Mobile Beyond Load Time

What To Focus On When Optimizing For Mobile Beyond Load Time

We’ve discussed how more of the buying process is moving online, and that consumers are making their car buying decisions basically everywhere. And i…

Making Changes to Your Website In An Always Changing Environment

Making Changes to Your Website In An Always Changing Environment

Making continual changes and upgrades to your dealership’s website is incredibly important. As technology and consumer expectations evolve, your deal…

Does Your Website Depend Too Much on Your Sales Crew?

Does Your Website Depend Too Much on Your Sales Crew?

It’s safe to say that most dealerships are seeking out the latest and greatest ways to optimize their dealership websites. After all, websites are now on…

New Vs. Returning Website Conversion: Leveraging Your Site to Push Them Down the Funnel

New Vs. Returning Website Conversion: Leveraging Your Site to Push Them Down the Funnel

Over the last few weeks, I’ve become particularly interested in studying the differences between new and returning visitors on dealership websites. The r…

My Biggest Takeaway from This Year's DrivingSales Presidents Club

My Biggest Takeaway from This Year's DrivingSales Presidents Club

This year’s DrivingSales Presidents Club was definitely a memorable one. Even though the event took place over a month ago, I still think about …

Educating Your Consumers on Specific Website Features

Educating Your Consumers on Specific Website Features

Consumers aren’t okay with being complacent and accepting things as they are. And by “things” I mean specific features on your website. If consumers …

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

What’s Missing in Digital Retailing Solutions Today?

What’s Missing in Digital Retailing Solutions Today?

If you work in the automotive industry in any capacity, there’s a really good chance that you’re aware of the plethora of digital retailing tools on th…

What Vanity Metrics Should Your Dealership Be Mindful Of?

What Vanity Metrics Should Your Dealership Be Mindful Of?

As an internet manager, you monitor a number of different metrics on your dealership’s website. These metrics are all to determine the overall engagement…

Don’t Ditch the Marketing When Things Slow Down

Don’t Ditch the Marketing When Things Slow Down

Many dealers experience a plateau in their marketing efforts — and there are many reasons why this is the case: Holidays, large events, overall economic …

Website Utilities Vs Conversion Tools: What’s the Difference and Why Does it Matter?

Website Utilities Vs Conversion Tools: What’s the Difference and Why Does it Matter?

As consumers continue to visit dealership websites to conduct research, the more important it is for consumers to continue to beef up their websites with t…

Get Better Auto Sales Leads With These 3 Tips

Get Better Auto Sales Leads With These 3 Tips

Dealers generally tell us they see a slow start at the beginning of the year when it comes to auto sales. Now is the perfect time for dealerships to adjust…

3 Ways to Boost Your Dealership’s Brand

3 Ways to Boost Your Dealership’s Brand

About 2 weeks ago, I wrote a piece about the importance of boosting your dealership’s brand over 3rd party brands on your website. I laid out the reasons…

A New Type of Lead: The Self-Service Website Visitor

A New Type of Lead: The Self-Service Website Visitor

Last week, I joined in on an interesting forum discussion with DrivingSales’ own Adam Shiflett regarding the relevancy of leads. According to Shiflett, m…

Why Your Dealership Brand is Far More Important than 3rd Party Brands

Why Your Dealership Brand is Far More Important than 3rd Party Brands

As soon as the majority of consumers realize that they need a new vehicle, they instantly become immersed in various types of research — most of it invol…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Conversions VS Conversations: Why Is It Important For Car Buyers to Talk To Your Website?

Conversions VS Conversations: Why Is It Important For Car Buyers to Talk To Your Website?

For most dealerships nowadays, website strategy is a HUGE component of their overall business goals. Your website is now the ultimate vessel for capt…

Smart CTA's Your Dealership Should Pay Attention To.

Smart CTA's Your Dealership Should Pay Attention To.

If you haven’t already figured it out, interactive content is something I’m very passionate about. I talk about it all the time. Along with talking ab…

Helping Potential Buyers to Look, Browse and Shop on Your Website

Helping Potential Buyers to Look, Browse and Shop on Your Website

One of the things that I’ve consistently harped on in my articles for DrivingSales (including my most recent presentation at DSES), is that dealerships s…

Winning Micro-moments by Helping Consumers Make Tough Decisions

Winning Micro-moments by Helping Consumers Make Tough Decisions

When it comes to car shopping, it’s pretty safe to assume that consumers experience the most frustration, confusion and doubt during the research phase. …

Just How Helpful Are Smart CTAs?

Just How Helpful Are Smart CTAs?

Your website is arguably the most important component of your dealership’s overall marketing and sales strategy. The reason I say this is because, ou…

Using Dealership Website Visitor Data to Your Advantage

Using Dealership Website Visitor Data to Your Advantage

In my last blog post, I discussed how to generate car sales leads by encouraging their consumers to take action on their website through interactive experi…

Encourage Your Consumers to Take Action Through Your Website

Encourage Your Consumers to Take Action Through Your Website

Getting your consumers to do something can be challenging. As humans, we need a specific reason to do just about anything. The same can be said for your co…

Yes, Car Buyers Are Judging You…. By Your Website

Yes, Car Buyers Are Judging You…. By Your Website

Look, I know it. You know it. Everyone knows it. There’s a tremendous amount of competition between dealerships. It’s something that I mention …

Get the Most Out of Your Vendor Partnerships

Get the Most Out of Your Vendor Partnerships

A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies: autom…

Lead Forms Are Dead. Period.

Lead Forms Are Dead. Period.

Lead forms are DEAD. Done. Finished. Gone. Expired. Deceased.  I can probably come up with a few more synonyms for the word “dead,”…

A New Breed of Tech Provider

A New Breed of Tech Provider

As a dealer, you likely have a number of different tech providers (or vendors) that you work with to ensure operations run smoothly – all provid…

Interactive Experiences That’ll Engage Consumers on Your Dealership Website

Interactive Experiences That’ll Engage Consumers on Your Dealership Website

For Internet Managers, the biggest obstacle is simply coming up with better ways to engage with their consumers. Sure, the standard 3rd party lead capture …

What Are the Elements of the Great Automotive Shift?

What Are the Elements of the Great Automotive Shift?

In that post, I didn’t really divulge into everything that dealerships were doing to evolve their digital presence. Sure, I discussed the concept of upg…

3 Types of Interactive Experiences Your Dealership Should Leverage

3 Types of Interactive Experiences Your Dealership Should Leverage

Even though it’s obvious that I’m a huge advocate for interactive experiences, I can attest that it really is all the rage. Dealerships are lapping up …

The Next Generation of Dealers and The Industry Shift They’re Causing

The Next Generation of Dealers and The Industry Shift They’re Causing

There's absolutely no denying that competition between dealers (especially dealers in the same area) is fierce. Many dealers within a fairly short 10-mile …

How to Integrate Interactive Lead Capture Into Your Strategy

How to Integrate Interactive Lead Capture Into Your Strategy

Welcome back, folks! Hope you’re all having an awesome week! Over the last 2 weeks, I discussed what Interactive Lead Capture was and why it was …

Why Does Interactive Lead Capture Work?

Why Does Interactive Lead Capture Work?

Hello, again! Welcome back! In my previous post, I defined Interactive Lead Capture and provided a great example of it. In Part II of this 3-part series o…

What is Interactive Lead Capture?

What is Interactive Lead Capture?

Throughout the last decade, interactive lead capture has propelled many dealerships forward in an unbelievable number of ways. So many dealers have been …

Upgrade Your Website With Interactive Lead Capture

Upgrade Your Website With Interactive Lead Capture

Interactive content is quickly becoming a standard for marketers in every type of industry imaginable — and yes, this includes the automotive industry. O…

Don’t Blame Event Sales for Bad Promotions, Blame Yourself

Don’t Blame Event Sales for Bad Promotions, Blame Yourself

There’s a myth running rampant right now in the automotive community: Good, reputable dealers don’t run event sales. Good dealers don’t host any of …

Making The Most Of Your Dealership's Event Sale

Making The Most Of Your Dealership's Event Sale

Ask any auto dealer who has tried to put on an event sale; getting a prized promotion right can be tough. So tough, in fact, that many dealers avoid doin…

Portal Page Optimization

Portal Page Optimization

Hello again friends, its been a while but yet again I need your help. I've been trying to crunch down on the details of my site and how well it is op…

Review Hot New Online Promotion Strategy

Review Hot New Online Promotion Strategy

6 months ago I partnered with www.BizProps.com to bring an idea for a online promotion to life. The thought started during a "Super Sale" when …

Check Out the Hottest New Direct Mail Strategy

Check Out the Hottest New Direct Mail Strategy

Recently I've taken a fresh new look at your classic "Super Sale" and thanks to Tri-Auto I liked what I saw. There's nothing new about …

Cars.com Reviews Coming to Google+ Local

Cars.com Reviews Coming to Google+ Local

In a recent meeting with my Cars.com account rep we were discussing the new Google+ Local pages. I was excited to be informed that Google will soon be…

Wi-Fi Tracking and Why You Need to Know About It

Wi-Fi Tracking and Why You Need to Know About It

So lets jump ahead a few years into the future. Why you ask? Well first of all because we can do things like that in a blog and second because in a few y…

New KBB Classifieds New Search Algorithm

New KBB Classifieds New Search Algorithm

As you might have read in my last blog post KBB has released a very new KBB Classifieds product after AutoTrader bought KBB. Today I sat in on a webcast …

AutoTrader Takeover Equals Savings

AutoTrader Takeover Equals Savings

Hello again my friends I'm back to talk about yet another survey I participated in. This time around AutoTrader was the one signing my checking for g…

New Cars.com Products

New Cars.com Products

I recently attended a QualMeeting study that was sponsored by Cars.com where myself and 5 other Cars.com customers gave feedback on some new concepts tha…

Easily Generate Extra Website Leads

Easily Generate Extra Website Leads

We all have a list of forms and features on our site that generate us leads. Its probably safe to assume we all can think of which lead generating featur…

Car Gurus and You

Car Gurus and You

If you haven't heard of Car Gurus yet, hop over to www.cargurus.com and check them out. What you will find is not just another small time classifieds…

The Kony Effect

The Kony Effect

So I'm sure a lot of you have seen this "Kony 2012" video where a non-for-profit group created a informative video about the Lord's Res…

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