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Russ Chandler

Russ Chandler Product Marketing Manager

Russ Chandler Blog Posts

Winning Micro-moments by Helping Consumers Make Tough Decisions

Winning Micro-moments by Helping Consumers Make Tough Decisions

When it comes to car shopping, it’s pretty safe to assume that consumers experience the most frustration, confusion and doubt during the research phase. …

Just How Helpful Are Smart CTAs?

Just How Helpful Are Smart CTAs?

Your website is arguably the most important component of your dealership’s overall marketing and sales strategy. The reason I say this is because, ou…

Using Dealership Website Visitor Data to Your Advantage

Using Dealership Website Visitor Data to Your Advantage

In my last blog post, I discussed how to generate car sales leads by encouraging their consumers to take action on their website through interactive experi…

Encourage Your Consumers to Take Action Through Your Website

Encourage Your Consumers to Take Action Through Your Website

Getting your consumers to do something can be challenging. As humans, we need a specific reason to do just about anything. The same can be said for your co…

Yes, Car Buyers Are Judging You…. By Your Website

Yes, Car Buyers Are Judging You…. By Your Website

Look, I know it. You know it. Everyone knows it. There’s a tremendous amount of competition between dealerships. It’s something that I mention …

Get the Most Out of Your Vendor Partnerships

Get the Most Out of Your Vendor Partnerships

A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies: autom…

Lead Forms Are Dead. Period.

Lead Forms Are Dead. Period.

Lead forms are DEAD. Done. Finished. Gone. Expired. Deceased.  I can probably come up with a few more synonyms for the word “dead,”…

A New Breed of Tech Provider

A New Breed of Tech Provider

As a dealer, you likely have a number of different tech providers (or vendors) that you work with to ensure operations run smoothly – all provid…

Interactive Experiences That’ll Engage Consumers on Your Dealership Website

Interactive Experiences That’ll Engage Consumers on Your Dealership Website

For Internet Managers, the biggest obstacle is simply coming up with better ways to engage with their consumers. Sure, the standard 3rd party lead capture …

What Are the Elements of the Great Automotive Shift?

What Are the Elements of the Great Automotive Shift?

In that post, I didn’t really divulge into everything that dealerships were doing to evolve their digital presence. Sure, I discussed the concept of upg…

3 Types of Interactive Experiences Your Dealership Should Leverage

3 Types of Interactive Experiences Your Dealership Should Leverage

Even though it’s obvious that I’m a huge advocate for interactive experiences, I can attest that it really is all the rage. Dealerships are lapping up …

The Next Generation of Dealers and The Industry Shift They’re Causing

The Next Generation of Dealers and The Industry Shift They’re Causing

There's absolutely no denying that competition between dealers (especially dealers in the same area) is fierce. Many dealers within a fairly short 10-mile …

How to Integrate Interactive Lead Capture Into Your Strategy

How to Integrate Interactive Lead Capture Into Your Strategy

Welcome back, folks! Hope you’re all having an awesome week! Over the last 2 weeks, I discussed what Interactive Lead Capture was and why it was …

Why Does Interactive Lead Capture Work?

Why Does Interactive Lead Capture Work?

Hello, again! Welcome back! In my previous post, I defined Interactive Lead Capture and provided a great example of it. In Part II of this 3-part series o…

What is Interactive Lead Capture?

What is Interactive Lead Capture?

Throughout the last decade, interactive lead capture has propelled many dealerships forward in an unbelievable number of ways. So many dealers have been …

Upgrade Your Website With Interactive Lead Capture

Upgrade Your Website With Interactive Lead Capture

Interactive content is quickly becoming a standard for marketers in every type of industry imaginable — and yes, this includes the automotive industry. O…

Don’t Blame Event Sales for Bad Promotions, Blame Yourself

Don’t Blame Event Sales for Bad Promotions, Blame Yourself

There’s a myth running rampant right now in the automotive community: Good, reputable dealers don’t run event sales. Good dealers don’t host any of …

Making The Most Of Your Dealership's Event Sale

Making The Most Of Your Dealership's Event Sale

Ask any auto dealer who has tried to put on an event sale; getting a prized promotion right can be tough. So tough, in fact, that many dealers avoid doin…

Portal Page Optimization

Portal Page Optimization

Hello again friends, its been a while but yet again I need your help. I've been trying to crunch down on the details of my site and how well it is op…

Review Hot New Online Promotion Strategy

Review Hot New Online Promotion Strategy

6 months ago I partnered with www.BizProps.com to bring an idea for a online promotion to life. The thought started during a "Super Sale" when …

Check Out the Hottest New Direct Mail Strategy

Check Out the Hottest New Direct Mail Strategy

Recently I've taken a fresh new look at your classic "Super Sale" and thanks to Tri-Auto I liked what I saw. There's nothing new about …

Cars.com Reviews Coming to Google+ Local

Cars.com Reviews Coming to Google+ Local

In a recent meeting with my Cars.com account rep we were discussing the new Google+ Local pages. I was excited to be informed that Google will soon be…

Wi-Fi Tracking and Why You Need to Know About It

Wi-Fi Tracking and Why You Need to Know About It

So lets jump ahead a few years into the future. Why you ask? Well first of all because we can do things like that in a blog and second because in a few y…

New KBB Classifieds New Search Algorithm

New KBB Classifieds New Search Algorithm

As you might have read in my last blog post KBB has released a very new KBB Classifieds product after AutoTrader bought KBB. Today I sat in on a webcast …

AutoTrader Takeover Equals Savings

AutoTrader Takeover Equals Savings

Hello again my friends I'm back to talk about yet another survey I participated in. This time around AutoTrader was the one signing my checking for g…

New Cars.com Products

New Cars.com Products

I recently attended a QualMeeting study that was sponsored by Cars.com where myself and 5 other Cars.com customers gave feedback on some new concepts tha…

Easily Generate Extra Website Leads

Easily Generate Extra Website Leads

We all have a list of forms and features on our site that generate us leads. Its probably safe to assume we all can think of which lead generating featur…

Car Gurus and You

Car Gurus and You

If you haven't heard of Car Gurus yet, hop over to www.cargurus.com and check them out. What you will find is not just another small time classifieds…

The Kony Effect

The Kony Effect

So I'm sure a lot of you have seen this "Kony 2012" video where a non-for-profit group created a informative video about the Lord's Res…

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