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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Making contact–and keeping contact–with in-market car shoppers

Making contact–and keeping contact–with in-market car shoppers

Before the internet burst into the picture, consumers started their car shopping process with a visit to the dealership. In many cases, these shoppers knew…

Manheim Talk About Vehicle Acquisition Technology

Manheim Talk About Vehicle Acquisition Technology

Manheim - Derek Hansen from DrivingSales on Vimeo. We filmed quite a few interviews at NADA2019, and we're continuing to post some of this cont…

Customer Loyalty, Rewards, and Repeat Business [VIDEO]

Customer loyalty is one of the most significant achievements for a business. It leads to repeat business, referrals, and word-of-mouth advertising. The best kind. 

Repeat business could be considered a form of loyalty. But repeat business can also be perpetuated by things like rewards and incentives. It can also be the result of convenience. 

The biggest difference between repeat customers and loyalty clearly comes down to meaningful and tangible benefits. “I frequent a local gas station because it’s right across the street … so I’m a repeat customer to that.”

Rewards programs have become mainstream in recent years with retailers. From Starbucks to Sears, retailers are finding ways to incentivize and reward customers for their repeat business.

But do rewards and incentives create true loyalty to brands? How can auto retailers incentivize and reward customers for their business? How can they create loyalty?

To explore this, DrivingSales Members Bill Playford, DJ Snyder, and Myself had an extensive conversation about what drives loyalty for retailers, and how these ideas play out for dealers in auto retail.

 

Get the Complete Conversation

For the complete conversation, visit the article Customer Loyalty vs. Repeat Business in Auto Retail on our blog, which features the full podcast version. You can also catch the video replay of the original live stream on our YouTube channel.

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