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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Focus on the Customer Experience when you're New to Sales

Focus on the Customer Experience when you're New to Sales

This is one that sounds so obvious but is so often missed by salespeople and companies every single day. In 2018 the customer is more and more focused on t…

Be Willing To Grind When You're New to Sales

Be Willing To Grind When You're New to Sales

Don’t even consider the idea of quitting. When you make a mistake, when you get set back by something or someone, you just find a way to keep moving …

Struggling with Consistency? Five Tips for Service Advisors

Struggling with Consistency? Five Tips for Service Advisors

Everyone I’ve met who’s spent time in the service drive will confirm it: being a service advisor is exhausting. Just being ‘on’…

7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members. 1. Why You Need to Avoid Faceb…

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Zeigler Automotive Group today announced the acquisition of its fourth Ford dealership, McCarthy Ford of North Riverside, from the LeFevour family. The dea…

Gen Z Is Largest Population Segment, And Loves Snapchat

One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping. Gen Z respondents reported using smartphone apps more often than other generations – including Millennials – even when shopping in traditional stores. Gen Z participants used almost every web or smartphone option more than other respondents. The only thing they used less of the time was Google search.

What does this mean for auto retailers?

Gen Z is bringing a new perspective and new expectations to the retail market. While Gen Z consumers may share much in common with generations that have come before, their savvy use of technology along with a preference for tactile shopping experiences means that auto retailers and marketers alike need to be increasingly flexible and accessible if they want to capture this growing market.

Read the full post originally published on autoconversion.net

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