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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Give buyers high-quality web content - and boost your own search rankings in the process

Give buyers high-quality web content - and boost your own search rankings in the process

  Drawing traffic to your dealerhip's website can seem like a forbidding task, considering the infinite number of websites you are co…

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Gen Z Is Largest Population Segment, And Loves Snapchat

One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping. Gen Z respondents reported using smartphone apps more often than other generations – including Millennials – even when shopping in traditional stores. Gen Z participants used almost every web or smartphone option more than other respondents. The only thing they used less of the time was Google search.

What does this mean for auto retailers?

Gen Z is bringing a new perspective and new expectations to the retail market. While Gen Z consumers may share much in common with generations that have come before, their savvy use of technology along with a preference for tactile shopping experiences means that auto retailers and marketers alike need to be increasingly flexible and accessible if they want to capture this growing market.

Read the full post originally published on autoconversion.net

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