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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

On Monday September 17, Audi unveiled the e-tron, a $75,000 all-electric SUV. Audi has begun to accept reservations for the e-tron and expects to be abl…

Catching Their Eye: Five Modern Automotive Advertising Strategies That Deliver

Catching Their Eye: Five Modern Automotive Advertising Strategies That Deliver

Maintaining a steady and consistent stream of customers is always an aim for today’s automotive marketer. It isn’t that promotional campaigns a…

What You Should Focus On Instead of Service Sales in the Final Quarter

What You Should Focus On Instead of Service Sales in the Final Quarter

Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Gen Z Is Largest Population Segment, And Loves Snapchat

One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping. Gen Z respondents reported using smartphone apps more often than other generations – including Millennials – even when shopping in traditional stores. Gen Z participants used almost every web or smartphone option more than other respondents. The only thing they used less of the time was Google search.

What does this mean for auto retailers?

Gen Z is bringing a new perspective and new expectations to the retail market. While Gen Z consumers may share much in common with generations that have come before, their savvy use of technology along with a preference for tactile shopping experiences means that auto retailers and marketers alike need to be increasingly flexible and accessible if they want to capture this growing market.

Read the full post originally published on autoconversion.net

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