One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping. Gen Z respondents reported using smartphone apps more often than other generations – including Millennials – even when shopping in traditional stores. Gen Z participants used almost every web or smartphone option more than other respondents. The only thing they used less of the time was Google search.
What does this mean for auto retailers?
Gen Z is bringing a new perspective and new expectations to the retail market. While Gen Z consumers may share much in common with generations that have come before, their savvy use of technology along with a preference for tactile shopping experiences means that auto retailers and marketers alike need to be increasingly flexible and accessible if they want to capture this growing market.
Read the full post originally published on autoconversion.net