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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

The Car Generation Z Will be Known For

The Car Generation Z Will be Known For

If Generation Z-ers aren’t on your mind yet, they will be. By 2020 they are expected to make up 25-percent of the Nations population. And that me…

(DrivingSales Success Tip) Service Walk: When is the Right Time?

(DrivingSales Success Tip) Service Walk: When is the Right Time?

Hello automotive industry professionals, my name is Jason Volny and I’m with DrivingSales. Today’s Tip of the Week revolves around the serv…

Culture: You’ve got it all wrong and we NEED to talk about it!

Culture: You’ve got it all wrong and we NEED to talk about it!

Let me explain. What do you think makes up Company Culture? When you ask people how they experience culture (not define it), you’ll get a varying deg…

Delivering a Car Buying Experience Your Customers Want

Delivering a Car Buying Experience Your Customers Want

The traditional 12-step "Road to the Sale" guidelines are out, and the Path to the Customer Purchase is in. In a DrivingSales Webinar,&nbs…

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

Great automotive sales managers know how to manage people as much as they know how to sell a car. They know how to be a leader, an accountant, a shrink, an…

Gen Z Is Largest Population Segment, And Loves Snapchat

One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping. Gen Z respondents reported using smartphone apps more often than other generations – including Millennials – even when shopping in traditional stores. Gen Z participants used almost every web or smartphone option more than other respondents. The only thing they used less of the time was Google search.

What does this mean for auto retailers?

Gen Z is bringing a new perspective and new expectations to the retail market. While Gen Z consumers may share much in common with generations that have come before, their savvy use of technology along with a preference for tactile shopping experiences means that auto retailers and marketers alike need to be increasingly flexible and accessible if they want to capture this growing market.

Read the full post originally published on autoconversion.net

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