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This is a preview of my interview with Simpli.fi's VP of Sales Donny Dye talking about how localized programmatic advertising can drive showroom visits for dealers at a lower cost per visit.
In today’s fast-paced, ultra-competitive marketplace, franchise marketers can ill afford to operate in a silo. A localized programmatic solution that employs a variety of tactics and operates across multiple digital channels has therefore become an essential tool in any marketing toolkit.
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