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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Focus on the Customer Experience when you're New to Sales

Focus on the Customer Experience when you're New to Sales

This is one that sounds so obvious but is so often missed by salespeople and companies every single day. In 2018 the customer is more and more focused on t…

Be Willing To Grind When You're New to Sales

Be Willing To Grind When You're New to Sales

Don’t even consider the idea of quitting. When you make a mistake, when you get set back by something or someone, you just find a way to keep moving …

Struggling with Consistency? Five Tips for Service Advisors

Struggling with Consistency? Five Tips for Service Advisors

Everyone I’ve met who’s spent time in the service drive will confirm it: being a service advisor is exhausting. Just being ‘on’…

7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members. 1. Why You Need to Avoid Faceb…

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Zeigler Automotive Group today announced the acquisition of its fourth Ford dealership, McCarthy Ford of North Riverside, from the LeFevour family. The dea…

Selling Cars Online Isn’t New To Amazon

If you’ve already gotten used to ordering everything from books to slippers on Am azon, then their next move might not surprise you that much. Recently the mega e-retailer announced its plans to begin selling cars online. While the news has been a surprise to many, the fact is, selling cars isn’t new to Amazon – and they aren’t the only ones looking into their online options.

Amazon has already been selling some cars to smaller markets in Europe. In Italy, Amazon offers a handful of Fiat models and the company is working to build a new company based in Brussels to expand the European market.

Volvo and other online car sales

In the States, Volvo has already experimented with online sales options. In some markets, Volvo, along with a few other companies, have worked with concierge online sales which allow people to go through the entire buying process online. The only contact they have with any dealership is when they meet to take delivery of the car.

It’s a service that has met with some success. Amazon hopes to build on this success by adding test-driving options that make online buying more attractive to reluctant customers.

Customer research by Amazon

Amazon has already launched a customer research portal designed to provide a foundation for its larger launch down the road. They have also been working with Mercedes-Benz and are reportedly exploring different ways to give online customers test drive options. The company is playing close to the vest with their next release and they have not released many details or a firm timeline.

Whatever happens, the public is already excited to see how Amazon will change the way we buy cars and how traditional dealerships will adjust to remain competitive.

Originally published on autoconversion.net.

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