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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

The Cost of Salesperson Turnover

The Cost of Salesperson Turnover

What does it cost you when you fail to hire and retain a new salesperson? It may be more than you think. What are doing in your store to retain your…

Top Two Reasons Your Call to Actions Need Clarity

Top Two Reasons Your Call to Actions Need Clarity

Have you ever gone online to search one of your cars for a customer? One they saw one a third party site and thought to yourself just how confusing we…

Where Are We With Texting?

Where Are We With Texting?

It has been well over a year since I last spoke about texting on the dealer level, but it does not seem that we have made that much progress in the co…

How to Make Your Customers Your (Unfair) Competitive Advantage

How to Make Your Customers Your (Unfair) Competitive Advantage

            Want to get ahead (and stay ahead) of your competitors? All you need is a great product, on…

How an Entrepreneurial Approach Makes the Service Team Better

How an Entrepreneurial Approach Makes the Service Team Better

Everyone says it: “There’s no ‘I’ in ‘Team’”. It’s one of the phrases that draws eye rolls and exaspera…

Super Bowl Car Ads Round-Up

Last month, the Automotive News “Weekend Drive” Podcast team got together to have a look at the car commercials of the 2018 Super Bowl.  I gathered them all together on one of my blogs, where we break down the analysis of each commercial. 

Included in the breakdown are:

  • Hyundai w/ Steven Tyler
  • RAM Trucks - The Vikings
  • Jeep - Jurassic Park
  • RAM Trucks - Built to Serve

In the post we include the official video of each commercial, along with the podcast's analysis of each commercial as well. Would love to get an idea of which car ads you thought hit the mark or not.

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