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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Give buyers high-quality web content - and boost your own search rankings in the process

Give buyers high-quality web content - and boost your own search rankings in the process

  Drawing traffic to your dealerhip's website can seem like a forbidding task, considering the infinite number of websites you are co…

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefore, President’s Day (Feb 19 this year) is the only “big” shopping holiday between late December and Memorial Day.

So how can dealers take advantage of this?

Check out my video interview with Drive Motors CEO Aaron Krane where we discuss why he expects a 50% increase in online car orders this President's Day Weekend compared with last year.

> Enjoy the video below, and/or check out the podcast.

 

Tori Zinger

I agree this is a really important holiday for dealers -- assuming they make the most of it. February can be sooooo slow as far as sales are concerned, and P-Day really is the biggest opportunity for big promotions.

Ryan Gerardi

Well, maybe not the biggest, but it is a legit holiday. 

Aaron has a simple message: Offer an online checkout capability on your dealership site, and people will use it. By doing so, you will see an increase in sales during spikes during holidays.

Just be sure you have a well-designed process and staff protocol to back it up.

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