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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

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Catching Their Eye: Five Modern Automotive Advertising Strategies That Deliver

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Maintaining a steady and consistent stream of customers is always an aim for today’s automotive marketer. It isn’t that promotional campaigns a…

What You Should Focus On Instead of Service Sales in the Final Quarter

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Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

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VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefore, President’s Day (Feb 19 this year) is the only “big” shopping holiday between late December and Memorial Day.

So how can dealers take advantage of this?

Check out my video interview with Drive Motors CEO Aaron Krane where we discuss why he expects a 50% increase in online car orders this President's Day Weekend compared with last year.

> Enjoy the video below, and/or check out the podcast.

 

Tori Zinger

I agree this is a really important holiday for dealers -- assuming they make the most of it. February can be sooooo slow as far as sales are concerned, and P-Day really is the biggest opportunity for big promotions.

Ryan Gerardi

Well, maybe not the biggest, but it is a legit holiday. 

Aaron has a simple message: Offer an online checkout capability on your dealership site, and people will use it. By doing so, you will see an increase in sales during spikes during holidays.

Just be sure you have a well-designed process and staff protocol to back it up.

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