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February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefore, President’s Day (Feb 19 this year) is the only “big” shopping holiday between late December and Memorial Day.
So how can dealers take advantage of this?
Check out my video interview with Drive Motors CEO Aaron Krane where we discuss why he expects a 50% increase in online car orders this President's Day Weekend compared with last year.