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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Focus on the Customer Experience when you're New to Sales

Focus on the Customer Experience when you're New to Sales

This is one that sounds so obvious but is so often missed by salespeople and companies every single day. In 2018 the customer is more and more focused on t…

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7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

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Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Zeigler Automotive Group today announced the acquisition of its fourth Ford dealership, McCarthy Ford of North Riverside, from the LeFevour family. The dea…

VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefore, President’s Day (Feb 19 this year) is the only “big” shopping holiday between late December and Memorial Day.

So how can dealers take advantage of this?

Check out my video interview with Drive Motors CEO Aaron Krane where we discuss why he expects a 50% increase in online car orders this President's Day Weekend compared with last year.

> Enjoy the video below, and/or check out the podcast.

 

Tori Zinger

I agree this is a really important holiday for dealers -- assuming they make the most of it. February can be sooooo slow as far as sales are concerned, and P-Day really is the biggest opportunity for big promotions.

Ryan Gerardi

Well, maybe not the biggest, but it is a legit holiday. 

Aaron has a simple message: Offer an online checkout capability on your dealership site, and people will use it. By doing so, you will see an increase in sales during spikes during holidays.

Just be sure you have a well-designed process and staff protocol to back it up.

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