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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

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4 Easy Ways to Crack Down on Unethical Used Car Dealers

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The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

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VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefore, President’s Day (Feb 19 this year) is the only “big” shopping holiday between late December and Memorial Day.

So how can dealers take advantage of this?

Check out my video interview with Drive Motors CEO Aaron Krane where we discuss why he expects a 50% increase in online car orders this President's Day Weekend compared with last year.

> Enjoy the video below, and/or check out the podcast.

 

Tori Zinger

I agree this is a really important holiday for dealers -- assuming they make the most of it. February can be sooooo slow as far as sales are concerned, and P-Day really is the biggest opportunity for big promotions.

Ryan Gerardi

Well, maybe not the biggest, but it is a legit holiday. 

Aaron has a simple message: Offer an online checkout capability on your dealership site, and people will use it. By doing so, you will see an increase in sales during spikes during holidays.

Just be sure you have a well-designed process and staff protocol to back it up.

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