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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Rock's Rants: Employee Convenience

Rock's Rants: Employee Convenience

Some dealership employees forget they work in the service business.   Recently, while I was talking to a service manager, one of his employees s…

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019  Car dealerships face ongoing challenges related to local online searches, including the need to obt…

Sales Slump, but how?

Sales Slump, but how?

You have the latest tools, gadgets, and gizmos in play and your digital strategy is on fire. That means that you BDC should be able to increase their closi…

Top Reasons Your Training is Not Working

Top Reasons Your Training is Not Working

It is evident that much of the training that we execute on the dealer level is relatively the same content, no?  In that, the topics that train on hav…

Gubagoo Discusses Messaging and Digital Retailing

Gubagoo Discusses Messaging and Digital Retailing

  NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies…

VIDEO: 'On Air' - Personal Branding in Auto Retail, and Choosing Your Sales Rep

This is a brief overview of the conversation we had in April 2018 LIVE  "On Air" with Mike "The Car Guy" Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. 

The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap of NADA 2018 which was less than two weeks ago. 

Finally we get into a great discussion around the idea of personal branding for auto sales professionals, and how consumers having a growing interest in the ability to choose which sales associates they want to work with, and how a tool like Ben's, called RepConnect, are being introduced, giving auto sales professionals more incentive to focus on their personal brand, and the challenges that can lead to with dealers. 

Into podcasting? Catch the entire conversation on the AutoConverse "Future of Mobility" Podcast.

 

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