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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Stay Hyper Focused

Stay Hyper Focused

If you’re income is tied to the bottom line in any way, consider yourself a business owner or an entrepreneur. When you take this seriously, you…

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

VIDEO: 'On Air' - Personal Branding in Auto Retail, and Choosing Your Sales Rep

This is a brief overview of the conversation we had in April 2018 LIVE  "On Air" with Mike "The Car Guy" Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. 

The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap of NADA 2018 which was less than two weeks ago. 

Finally we get into a great discussion around the idea of personal branding for auto sales professionals, and how consumers having a growing interest in the ability to choose which sales associates they want to work with, and how a tool like Ben's, called RepConnect, are being introduced, giving auto sales professionals more incentive to focus on their personal brand, and the challenges that can lead to with dealers. 

Into podcasting? Catch the entire conversation on the AutoConverse "Future of Mobility" Podcast.

 

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