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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Has your paid search provider discussed Store Visit conversions with you?

Has your paid search provider discussed Store Visit conversions with you?

Every digital advertising provider reports (or should report) how many leads their campaigns provided to your dealership. These leads are something you are…

A Dealer's Guide to Cyber Security: Part 4

A Dealer's Guide to Cyber Security: Part 4

In Part 1 of this series I discussed the growing threats and consequences of cyber security attacks. In Part 2 I reviewed the most common methods used by c…

Cars.com Uncovers Insights about Holiday Shoppers

Cars.com Uncovers Insights about Holiday Shoppers

Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black…

Does Your Homepage "Feel" Right?

Does Your Homepage "Feel" Right?

Unbounce co-founder and 2018 DSES keynote Oli Gardner discusses the importance of look and feel to your website's credibility.  And it's…

Why You Need To Have An Inbound Marketing Plan

Why You Need To Have An Inbound Marketing Plan

Starting a business today is easier than in the past, with the advent and development of the Internet and other technological resources now readily availab…

VIDEO: 'On Air' - Personal Branding in Auto Retail, and Choosing Your Sales Rep

This is a brief overview of the conversation we had in April 2018 LIVE  "On Air" with Mike "The Car Guy" Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. 

The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap of NADA 2018 which was less than two weeks ago. 

Finally we get into a great discussion around the idea of personal branding for auto sales professionals, and how consumers having a growing interest in the ability to choose which sales associates they want to work with, and how a tool like Ben's, called RepConnect, are being introduced, giving auto sales professionals more incentive to focus on their personal brand, and the challenges that can lead to with dealers. 

Into podcasting? Catch the entire conversation on the AutoConverse "Future of Mobility" Podcast.

 

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