Last month we welcomed Jumpstart Automotive’s VP of Marketing and Strategic Insights - Libby Murad-Patel on our live weekly broadcast to discuss at length some of the surprising statistics and trends in this year’s Insights book.

This collection of annual analysis on consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers.

This video provides a good preview of the show, and if you would like to listen to the complete conversation then check out the podcast. 

To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media released its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.

New additions included this year...

• The consumer path to purchase with a spotlight on cross-shopping trends
• In-depth shopper surveys to identify what’s driving purchase decisions
• Excerpts from Jumpstart’s 2017 luxury study
• Why SUVs and CUVs continue to dominate the market
• 2018 Industry trends and predictions

Listen to the complete conversation on the podcast: ON AIR - Review of 2017-2018 Shopper Insights