Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
sara callahan

sara callahan Owner/President

 Connect

sara callahan Blog Posts

Are You Connecting with your Customers?

by sara callahan February 12th

Are You Connecting with your Customers?

by sara callahan February 12th
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer re…
visibility 426 textsms 4
R. J. James and Cord Ficklin like this.

The Duality of Conferences

by sara callahan January 2nd

The Duality of Conferences

by sara callahan January 2nd
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of…
visibility 201 textsms 0
Be the first to like this.

If People Buy From People They Like, How Do You Get Them to Like You?

by sara callahan Dec 18, 2018

If People Buy From People They Like, How Do You Get Them to Like You?

by sara callahan Dec 18, 2018
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your de…
visibility 259 textsms 0
Be the first to like this.

How Being “Lazy” Can Be Productive

by sara callahan Oct 30, 2018

How Being “Lazy” Can Be Productive

by sara callahan Oct 30, 2018
There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be rele…
visibility 285 textsms 0
Be the first to like this.

Why Use a Hundred Words When One Will Do?

by sara callahan Oct 24, 2018

Why Use a Hundred Words When One Will Do?

by sara callahan Oct 24, 2018
I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days…
visibility 296 textsms 0
Be the first to like this.

Is Content Marketing a Necessity or a Nuisance?

by sara callahan Sep 26, 2018

Is Content Marketing a Necessity or a Nuisance?

by sara callahan Sep 26, 2018
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than p…
visibility 349 textsms 0
Be the first to like this.

Are You Training Customers to Blackmail You for Service?

by sara callahan Sep 12, 2018

Are You Training Customers to Blackmail You for Service?

by sara callahan Sep 12, 2018
If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they wa…
visibility 382 textsms 0
Be the first to like this.

Content Marketing Is Not a One and Done Game

by sara callahan Aug 29, 2018

Content Marketing Is Not a One and Done Game

by sara callahan Aug 29, 2018
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expec…
visibility 569 textsms 0
Be the first to like this.

I Do My Best Poof Reading After I Hit Send

by sara callahan Aug 15, 2018

I Do My Best Poof Reading After I Hit Send

by sara callahan Aug 15, 2018
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text m…
visibility 417 textsms 0
Be the first to like this.

Does Community Involvement Sell More Cars?

by sara callahan Jul 31, 2018

Does Community Involvement Sell More Cars?

by sara callahan Jul 31, 2018
I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay…
visibility 585 textsms 1
Be the first to like this.

Are you Deaf, Dumb & Blind to your Customers on Social Media?

by sara callahan Jul 12, 2018

Are you Deaf, Dumb & Blind to your Customers on Social Media?

by sara callahan Jul 12, 2018
Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without h…
visibility 473 textsms 0
Be the first to like this.

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

by sara callahan Jun 28, 2018

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

by sara callahan Jun 28, 2018
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the fin…
visibility 402 textsms 0
Be the first to like this.

Don’t go Breaking your Customer’s Heart!

by sara callahan Jun 14, 2018

Don’t go Breaking your Customer’s Heart!

by sara callahan Jun 14, 2018
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenie…
visibility 410 textsms 0
Be the first to like this.

Content Doesn’t Have to Be Scary!

by sara callahan May 24, 2018

Content Doesn’t Have to Be Scary!

by sara callahan May 24, 2018
Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’…
visibility 702 textsms 0
Be the first to like this.

Are there too Many Chefs in Your Content Kitchen?

by sara callahan May 17, 2018

Are there too Many Chefs in Your Content Kitchen?

by sara callahan May 17, 2018
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. Th…
visibility 954 textsms 2
Be the first to like this.

Marketing Mistakes: A Little Pizza While You Die?

by sara callahan May 10, 2018

Marketing Mistakes: A Little Pizza While You Die?

by sara callahan May 10, 2018
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the h…
visibility 628 textsms 0
Be the first to like this.

Effective Public Relations Begins with Humans

by sara callahan Apr 30, 2018

Effective Public Relations Begins with Humans

by sara callahan Apr 30, 2018
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are e…
visibility 532 textsms 0
Be the first to like this.

Negative Reviews Can be Sales Gold!

by sara callahan Apr 19, 2018

Negative Reviews Can be Sales Gold!

by sara callahan Apr 19, 2018
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experi…
visibility 456 textsms 0
Be the first to like this.

The Fine Art of Getting Attention at Conferences

by sara callahan Mar 2, 2018

The Fine Art of Getting Attention at Conferences

by sara callahan Mar 2, 2018
Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as…
visibility 489 textsms 0
Be the first to like this.

Customers Don’t Care What You Have Until They Care About You

by sara callahan Feb 23, 2018

Customers Don’t Care What You Have Until They Care About You

by sara callahan Feb 23, 2018
Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at…
visibility 990 textsms 2
Brandin Wilkinson likes this.

What is Content Marketing?

by sara callahan Feb 16, 2018

What is Content Marketing?

by sara callahan Feb 16, 2018
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms con…
visibility 641 textsms 0
Be the first to like this.

How Subtlety in Content Leads to Marketing Success

by sara callahan Feb 9, 2018

How Subtlety in Content Leads to Marketing Success

by sara callahan Feb 9, 2018
These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marke…
visibility 468 textsms 0
Be the first to like this.

When NOT to be the Smartest Person in the Room

by sara callahan Jan 24, 2018

When NOT to be the Smartest Person in the Room

by sara callahan Jan 24, 2018
In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one of the oddest and m…
visibility 515 textsms 0
Be the first to like this.

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

by sara callahan Jan 10, 2018

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

by sara callahan Jan 10, 2018
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or mark…
visibility 1137 textsms 3
Be the first to like this.

When Using Customer Data, Don’t Be Creepy!

by sara callahan Dec 22, 2017

When Using Customer Data, Don’t Be Creepy!

by sara callahan Dec 22, 2017
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this…
visibility 529 textsms 0
Be the first to like this.

Marketing vs. Content: It’s a Matter of Perspective

by sara callahan Nov 16, 2017

Marketing vs. Content: It’s a Matter of Perspective

by sara callahan Nov 16, 2017
In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer …
visibility 567 textsms 0
Be the first to like this.

Your Online Reputation Is Who You Are… to Your Customers

by sara callahan Nov 9, 2016

Your Online Reputation Is Who You Are… to Your Customers

by sara callahan Nov 9, 2016
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review s…
visibility 1345 textsms 0
Kristy Elliott likes this.

Using Content as a Sales Tool

by sara callahan Oct 19, 2016

Using Content as a Sales Tool

by sara callahan Oct 19, 2016
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content…
visibility 1224 textsms 0
Be the first to like this.

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

by sara callahan Oct 12, 2016

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

by sara callahan Oct 12, 2016
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content …
visibility 1199 textsms 0
Be the first to like this.

What Would You Do?

by sara callahan Sep 21, 2016

What Would You Do?

by sara callahan Sep 21, 2016
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offere…
visibility 1208 textsms 0
Be the first to like this.

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

by sara callahan Sep 7, 2016

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

by sara callahan Sep 7, 2016
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover o…
visibility 1376 textsms 0
Steve Varty likes this.

Is Good Content Really Worth the Effort?

by sara callahan Aug 31, 2016

Is Good Content Really Worth the Effort?

by sara callahan Aug 31, 2016
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide …
visibility 1421 textsms 0
Be the first to like this.

Act, Don’t React to Negative Online Reviews

by sara callahan Aug 11, 2016

Act, Don’t React to Negative Online Reviews

by sara callahan Aug 11, 2016
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that deci…
visibility 4770 textsms 6
Tameem Hourani and Wayne Carter like this.

Social Media and Security: This Could Be Important!

by sara callahan Jul 26, 2016

Social Media and Security: This Could Be Important!

by sara callahan Jul 26, 2016
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular…
visibility 1685 textsms 2
Big Tom LaPointe likes this.

It's Time to Step up your Content Marketing Game

by sara callahan Jul 13, 2016

It's Time to Step up your Content Marketing Game

by sara callahan Jul 13, 2016
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified lead…
visibility 1329 textsms 0
Be the first to like this.

Injecting the Power of Video into Your Content Marketing

by sara callahan Jun 30, 2016

Injecting the Power of Video into Your Content Marketing

by sara callahan Jun 30, 2016
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and …
visibility 2338 textsms 3
Be the first to like this.

The 5 Top Social Media Errors to Avoid

by sara callahan Jun 15, 2016

The 5 Top Social Media Errors to Avoid

by sara callahan Jun 15, 2016
Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts…
visibility 1297 textsms 0
Be the first to like this.

5 Common Blogging Mistakes

by sara callahan May 27, 2016

5 Common Blogging Mistakes

by sara callahan May 27, 2016
Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of th…
visibility 3066 textsms 1
Angie Macaraeg likes this.

How to Differentiate Your Dealership during the Recall Crisis

by sara callahan May 17, 2016

How to Differentiate Your Dealership during the Recall Crisis

by sara callahan May 17, 2016
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can&rsquo…
visibility 1389 textsms 0
Be the first to like this.

Public Relations: The New Home of Content & Social Media Marketing?

by sara callahan Apr 27, 2016

Public Relations: The New Home of Content & Social Media Marketing?

by sara callahan Apr 27, 2016
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press…
visibility 2074 textsms 1
Be the first to like this.

Are We Sacrificing Customer Experience for Efficiency?

by sara callahan Mar 17, 2016

Are We Sacrificing Customer Experience for Efficiency?

by sara callahan Mar 17, 2016
It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companie…
visibility 1984 textsms 0
Be the first to like this.

Is Your Company Disconnected?

by sara callahan Feb 24, 2016

Is Your Company Disconnected?

by sara callahan Feb 24, 2016
In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go …
visibility 1290 textsms 0
Be the first to like this.

A Social Media Mistake: How to Lose Friends and Irritate People

by sara callahan Feb 17, 2016

A Social Media Mistake: How to Lose Friends and Irritate People

by sara callahan Feb 17, 2016
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow …
visibility 1480 textsms 0
Be the first to like this.

Content Marketing: Is it Possible to Go from Zero to Hero?

by sara callahan Jan 28, 2016

Content Marketing: Is it Possible to Go from Zero to Hero?

by sara callahan Jan 28, 2016
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. Yo…
visibility 1979 textsms 1
Be the first to like this.

A Vendor’s Guide to Getting Attention at Conferences

by sara callahan Jan 11, 2016

A Vendor’s Guide to Getting Attention at Conferences

by sara callahan Jan 11, 2016
The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area ov…
visibility 1385 textsms 0
Be the first to like this.

2015: Reflections & Gratitude for the Industry I Love

by sara callahan Dec 28, 2015

2015: Reflections & Gratitude for the Industry I Love

by sara callahan Dec 28, 2015
In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in…
visibility 1219 textsms 0
Be the first to like this.

Metrics 101: Is Your Content or Social Media Marketing Working?

by sara callahan Dec 17, 2015

Metrics 101: Is Your Content or Social Media Marketing Working?

by sara callahan Dec 17, 2015
So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your au…
visibility 2686 textsms 1
Be the first to like this.

In this Age of Extreme Political Correctness, Should Businesses Care?

by sara callahan Nov 25, 2015

In this Age of Extreme Political Correctness, Should Businesses Care?

by sara callahan Nov 25, 2015
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. N…
visibility 1378 textsms 0
Be the first to like this.

Content Marketing: Is It Better to Keep It or Give It Away?

by sara callahan Nov 11, 2015

Content Marketing: Is It Better to Keep It or Give It Away?

by sara callahan Nov 11, 2015
Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. …
visibility 1816 textsms 1
Be the first to like this.

B2B Marketing in 2015: It’s Not All about Customer Experience

by sara callahan Oct 26, 2015

B2B Marketing in 2015: It’s Not All about Customer Experience

by sara callahan Oct 26, 2015
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s pro…
visibility 1323 textsms 0
Be the first to like this.

It's On The Internet, So It Must Be Free

by sara callahan Oct 20, 2015

It's On The Internet, So It Must Be Free

by sara callahan Oct 20, 2015
The web provides a plethora of content including articles, editorials, infographics, images, videos, and photographs.  While this content creates a grea…
visibility 2043 textsms 2
Be the first to like this.

Emerging Interactive Content

by sara callahan Oct 12, 2015

Emerging Interactive Content

by sara callahan Oct 12, 2015
At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologie…
visibility 1380 textsms 0
Be the first to like this.

Social Media Is Becoming a Prime Customer Service Center

by sara callahan Sep 28, 2015

Social Media Is Becoming a Prime Customer Service Center

by sara callahan Sep 28, 2015
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to si…
visibility 1875 textsms 1
Be the first to like this.

Why LinkedIn Is Essential for Company Executives

by sara callahan Aug 5, 2015

Why LinkedIn Is Essential for Company Executives

by sara callahan Aug 5, 2015
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, t…
visibility 1253 textsms 0
Be the first to like this.

Use Data to Create Better Content

by sara callahan Jul 29, 2015

Use Data to Create Better Content

by sara callahan Jul 29, 2015
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of dig…
visibility 1290 textsms 0
Be the first to like this.

Do Press Releases Still Have SEO Value?

by sara callahan May 28, 2015

Do Press Releases Still Have SEO Value?

by sara callahan May 28, 2015
The quick answer to the question is not so much anymore. These days press releases are branding, validation, and credibility tools for companies, not SEO t…
visibility 2284 textsms 1
Be the first to like this.

Do You Have A Content Marketing Strategy?

by sara callahan May 13, 2015

Do You Have A Content Marketing Strategy?

by sara callahan May 13, 2015
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for …
visibility 2140 textsms 2
Be the first to like this.

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

by sara callahan Apr 8, 2015

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

by sara callahan Apr 8, 2015
  Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a nev…
visibility 2734 textsms 2
Be the first to like this.

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

by sara callahan Mar 18, 2015

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

by sara callahan Mar 18, 2015
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their po…
visibility 7000 textsms 6
Be the first to like this.

Is Guerrilla Social Media A Good Strategy?

by sara callahan Feb 11, 2015

Is Guerrilla Social Media A Good Strategy?

by sara callahan Feb 11, 2015
It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bow…
visibility 1827 textsms 1
Be the first to like this.

Engagement Is a Two-Way Street

by sara callahan Jan 14, 2015

Engagement Is a Two-Way Street

by sara callahan Jan 14, 2015
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quan…
visibility 2019 textsms 4
Be the first to like this.

LinkedIn Wants Relevancy: Punishes Abusers

by sara callahan Dec 24, 2014

LinkedIn Wants Relevancy: Punishes Abusers

by sara callahan Dec 24, 2014
In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send …
visibility 1873 textsms 1
Be the first to like this.

FTC Social Media Ruling Puts Businesses on Alert

by sara callahan Dec 5, 2014

FTC Social Media Ruling Puts Businesses on Alert

by sara callahan Dec 5, 2014
It’s no secret that the FTC has been monitoring brand usage of social media. The hammer finally fell when the FTC ruled last week that companies and ag…
visibility 1741 textsms 0
Be the first to like this.

Content Marketing Strategy: How to Create a Winning Company Blog

by sara callahan Nov 25, 2014

Content Marketing Strategy: How to Create a Winning Company Blog

by sara callahan Nov 25, 2014
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization…
visibility 1488 textsms 0
Be the first to like this.

Did Facebook Just Bring Down The Hammer on Brand Content?

by sara callahan Nov 10, 2014

Did Facebook Just Bring Down The Hammer on Brand Content?

by sara callahan Nov 10, 2014
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for t…
visibility 1449 textsms 0
Be the first to like this.

Don’t Kill The Messenger

by sara callahan Oct 29, 2014

Don’t Kill The Messenger

by sara callahan Oct 29, 2014
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exa…
visibility 1436 textsms 0
Be the first to like this.

Proactive PR & the NFL?

by sara callahan Oct 22, 2014

Proactive PR & the NFL?

by sara callahan Oct 22, 2014
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot …
visibility 1451 textsms 0
Be the first to like this.

How Much Is Your Branded Content Worth?

by sara callahan Oct 1, 2014

How Much Is Your Branded Content Worth?

by sara callahan Oct 1, 2014
It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have fe…
visibility 2048 textsms 1
Be the first to like this.

Stop Using Public Relations as Advertising

by sara callahan Sep 17, 2014

Stop Using Public Relations as Advertising

by sara callahan Sep 17, 2014
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the…
visibility 1714 textsms 0
Be the first to like this.

Social Media: When Marketing Becomes Mocketing

by sara callahan Aug 27, 2014

Social Media: When Marketing Becomes Mocketing

by sara callahan Aug 27, 2014
Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And a…
visibility 1895 textsms 2
Be the first to like this.

Content Marketing – What’s Your Strategy?

by sara callahan Aug 13, 2014

Content Marketing – What’s Your Strategy?

by sara callahan Aug 13, 2014
Things change. There’s no getting around that. The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm …
visibility 1515 textsms 0
Be the first to like this.

Vendors: Don’t Be So Darn Annoying!

by sara callahan Jul 16, 2014

Vendors: Don’t Be So Darn Annoying!

by sara callahan Jul 16, 2014
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their p…
visibility 3178 textsms 4
Be the first to like this.

Why Speeling and Grandma Is Impotent

by sara callahan Jun 25, 2014

Why Speeling and Grandma Is Impotent

by sara callahan Jun 25, 2014
When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as importa…
visibility 1883 textsms 2
Be the first to like this.

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

by sara callahan Jun 18, 2014

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

by sara callahan Jun 18, 2014
Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any car manufacturer that …
visibility 1427 textsms 0
Be the first to like this.

How Social Media Can Affect Your B2B Opportunities

by sara callahan May 28, 2014

How Social Media Can Affect Your B2B Opportunities

by sara callahan May 28, 2014
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client…
visibility 1676 textsms 1
Be the first to like this.

Perception Matters: 3 Tips for Always Looking Your Best.

by sara callahan May 14, 2014

Perception Matters: 3 Tips for Always Looking Your Best.

by sara callahan May 14, 2014
In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different peo…
visibility 1836 textsms 1
Be the first to like this.

How Facebook Newswire Could Transform Your Content Marketing

by sara callahan May 2, 2014

How Facebook Newswire Could Transform Your Content Marketing

by sara callahan May 2, 2014
Last Thursday, Facebook launched Facebook Newswire. In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered th…
visibility 1958 textsms 0
Be the first to like this.

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

by sara callahan Apr 9, 2014

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

by sara callahan Apr 9, 2014
It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the…
visibility 3127 textsms 0
Be the first to like this.

The Selfie That Broke Records

by sara callahan Mar 12, 2014

The Selfie That Broke Records

by sara callahan Mar 12, 2014
Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the…
visibility 1827 textsms 0
Be the first to like this.

When Good Content Turns Bad

by sara callahan Feb 26, 2014

When Good Content Turns Bad

by sara callahan Feb 26, 2014
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on th…
visibility 1759 textsms 0
Be the first to like this.

Content Marketing: What’s Good for the Goose…

by sara callahan Feb 19, 2014

Content Marketing: What’s Good for the Goose…

by sara callahan Feb 19, 2014
Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there a…
visibility 1432 textsms 0
Be the first to like this.

Target’s Crisis Management Failure In the Wake of Data Breach

by sara callahan Jan 9, 2014

Target’s Crisis Management Failure In the Wake of Data Breach

by sara callahan Jan 9, 2014
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up …
visibility 2982 textsms 0
Be the first to like this.

The Transformation of Public Relations Firms

by sara callahan Dec 30, 2013

The Transformation of Public Relations Firms

by sara callahan Dec 30, 2013
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have be…
visibility 2156 textsms 0
Be the first to like this.

Trash-talking Musical Loving Company Twitter Account Is Genius

by sara callahan Dec 11, 2013

Trash-talking Musical Loving Company Twitter Account Is Genius

by sara callahan Dec 11, 2013
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitt…
visibility 1555 textsms 0
Be the first to like this.

Black Friday: When $50 is greater than $1,000

by sara callahan Nov 27, 2013

Black Friday: When $50 is greater than $1,000

by sara callahan Nov 27, 2013
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase…
visibility 1416 textsms 0
Be the first to like this.

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

by sara callahan Nov 13, 2013

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

by sara callahan Nov 13, 2013
In business, you are what you are perceived to be.  Your customers not only have their own opinions of your business, but they can also influence ot…
visibility 2874 textsms 0
Be the first to like this.

Community Deeds Done Dirt Cheap

by sara callahan Oct 30, 2013

Community Deeds Done Dirt Cheap

by sara callahan Oct 30, 2013
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create u…
visibility 1364 textsms 0
Be the first to like this.

Outsourced Social Media: How to Choose the Perfect Partner

by sara callahan Oct 24, 2013

Outsourced Social Media: How to Choose the Perfect Partner

by sara callahan Oct 24, 2013
Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you…
visibility 1245 textsms 0
Be the first to like this.

When Customers Attack

by sara callahan Sep 27, 2013

When Customers Attack

by sara callahan Sep 27, 2013
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and f…
visibility 1489 textsms 0
Be the first to like this.

Don’t Be Afraid of Content

by sara callahan Sep 13, 2013

Don’t Be Afraid of Content

by sara callahan Sep 13, 2013
Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it…
visibility 1426 textsms 0
Be the first to like this.

What We Can Learn From The CBS – Time Warner Cable Dispute

by sara callahan Aug 28, 2013

What We Can Learn From The CBS – Time Warner Cable Dispute

by sara callahan Aug 28, 2013
About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS o…
visibility 1440 textsms 0
Be the first to like this.

Cut Through The Noise: 7 Tips On How To Have Social Media Success At Conferences

by sara callahan Aug 14, 2013

Cut Through The Noise: 7 Tips On How To Have Social Media Success At Conferences

by sara callahan Aug 14, 2013
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my …
visibility 5799 textsms 4
Be the first to like this.

The Five Things We Can Learn From Sharknado

by sara callahan Jul 24, 2013

The Five Things We Can Learn From Sharknado

by sara callahan Jul 24, 2013
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about s…
visibility 1523 textsms 0
Be the first to like this.

Using Social Media to Increase Your Publicity

by sara callahan Jul 10, 2013

Using Social Media to Increase Your Publicity

by sara callahan Jul 10, 2013
Press releases are a great way to promote and disseminate information about your company.  I’ve written many articles on how to write and opti…
visibility 2359 textsms 1
Be the first to like this.

Want A Free Ferrari, Buy Some Pizzas

by sara callahan Jun 26, 2013

Want A Free Ferrari, Buy Some Pizzas

by sara callahan Jun 26, 2013
Sounds ridiculous, right? It’s real, however. A case study involving a pizza joint in New York has shown that offering ridiculous rewards can pay o…
visibility 2044 textsms 0
Be the first to like this.

How Much Is Your Reputation Worth? If You’re Chrysler, Quite a Bit.

by sara callahan Jun 12, 2013

How Much Is Your Reputation Worth? If You’re Chrysler, Quite a Bit.

by sara callahan Jun 12, 2013
On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees …
visibility 1398 textsms 0
Be the first to like this.

What to Do When It Hits The Fan

by sara callahan May 29, 2013

What to Do When It Hits The Fan

by sara callahan May 29, 2013
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is cri…
visibility 1609 textsms 0
Be the first to like this.

What Does A PR Firm Do?

by sara callahan May 15, 2013

What Does A PR Firm Do?

by sara callahan May 15, 2013
​Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guar…
visibility 1880 textsms 0
Be the first to like this.

How To Supercharge Your Press Releases With Images and Video

by sara callahan May 1, 2013

How To Supercharge Your Press Releases With Images and Video

by sara callahan May 1, 2013
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your compan…
visibility 1942 textsms 0
Be the first to like this.

When Going Viral Jeopardizes a Brand

by sara callahan May 1, 2013

When Going Viral Jeopardizes a Brand

by sara callahan May 1, 2013
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is…
visibility 1308 textsms 0
Be the first to like this.

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

by sara callahan Mar 26, 2013

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

by sara callahan Mar 26, 2013
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which th…
visibility 3368 textsms 2
Be the first to like this.

NADA Auction Fundraiser Helps Place Canine Companions With Wounded Veterans

by sara callahan Feb 14, 2013

NADA Auction Fundraiser Helps Place Canine Companions With Wounded Veterans

by sara callahan Feb 14, 2013
I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one…
visibility 1009 textsms 0
Be the first to like this.

Dealers -- DealerRater would like your opinion about reputation management

by sara callahan May 9, 2012

Dealers -- DealerRater would like your opinion about reputation management

by sara callahan May 9, 2012
DealerRater is conducting a short survey about online reputation management and cordially invites auto dealership personnel to participate. All responses…
visibility 1209 textsms 0
Be the first to like this.

Closing More BeBacks

by sara callahan Aug 25, 2011

Closing More BeBacks

by sara callahan Aug 25, 2011
  Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk awa…
visibility 1267 textsms 0
Be the first to like this.

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now