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Scott Joseph

Scott Joseph CEO and President

Scott Joseph Blog Posts

How A Ford Dealership Owner And Son Of An Assembly Line Worker Launched March Madness

How A Ford Dealership Owner And Son Of An Assembly Line Worker Launched March Madness

On March 9, 1979, the men’s NCAA basketball tournament kicked off with a field of 40 teams, led by the top-ranked and undefeated Indiana State Sycamores.…

Why Sending Bad Emails Hurts Your Business

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors…

Data Security Starts At Home

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. …

Data Breaches: Why Dealers Should Be Concerned

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, includi…

J&L Marketing Announces New Company President

J&L Marketing Announces New Company President

FOR IMMEDIATE RELEASE Contact: Cathy Dupont Assistant, National Accountscdupont@jandlmarketing.com (800) 346-9117   J&L Marketing Announces New Com…

What Fantasy Football Can Teach Us About Marketing

What Fantasy Football Can Teach Us About Marketing

​It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me.…

The 12th Man: Marketing Is Your Virtual Salesperson

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the …

Why Multi-Channel Marketing is Vital to Your Success

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad perfo…

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment…

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Cong…

It Seems Incredible That You Could Have The Highest Probability of Losing Your Best Customers -- But New Automotive Direct Marketing Techniques Make That A Reality Today.

It Seems Incredible That You Could Have The Highest Probability of Losing Your Best Customers -- But New Automotive Direct Marketing Techniques Make That A Reality Today.

  You have a percentage of loyal customers who buy multiple vehicles; consistently buy from your parts and service departments as well as supply r…

Which auto auction would you consider to be the best?

Which auto auction would you consider to be the best?

Dealers spend a small fortune in time and expense buying and transporting vehicles from various auctions around the country.  How many of you consid…

What Would Happen If You Prioritized Your Advertising Dollars On Leads That Are Easiest To Close?

What Would Happen If You Prioritized Your Advertising Dollars On Leads That Are Easiest To Close?

There are a lot of options when choosing how to invest your advertising budget.  Normally, you may think of dividing your budget across channels …

Generating the Greatest Impact on Your Profit and Sales in the Shortest Amount of Time

Generating the Greatest Impact on Your Profit and Sales in the Shortest Amount of Time

When we at J&L Marketing are asked to focus our efforts on a dealership with the mission to generate the greatest positive impact on profit and sa…

Quick way to measure the real uplift your advertising creates or doesn't create.

Quick way to measure the real uplift your advertising creates or doesn't create.

We all know that if we did nothing with advertising – no TV, radio, direct mail or email, there would still be a percentage of people that buy from…

Dealer recaptures lost service customers

Dealer recaptures lost service customers

Over the last two and a half years we have become a preferred vendor for multiple OEMs for our proprietary service clinic program.  We feel ver…

How To Increase The Value of Your Customers

How To Increase The Value of Your Customers

Social Media, Email, Direct Mail, Texting, Telemarketing, Mass Media, Web-sites, micro-sites… There are a lot of different ways to communicate wit…

The Only Three Ways To Grow Your Dealership

The Only Three Ways To Grow Your Dealership

Do you have a game plan linked to all three? Right now many of us have set goals for what we want to accomplish in 2011.  Any time I plan our b…

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