Since 2009, the gap between list price and transaction price has steadily declined. To overcome profit margin compression, you must reduce overhead, free up dealership resources to focus on profit centers, and sell more cars at a faster rate. Here’s how to do it.
We are doing business in a highly connected and competitive world, and we all know it. Margins are tighter as companies become more and more competitive with one another. Manufacturers are offering incentives like crazy, free money to finance, and everyone is fighting for your customers business. So how do you come out ahead and help ensure your success in the auto business?
As the definition above points out, responsibility is taking control, assuming accountability, and having the guts to make a decision without worrying about passing the buck to someone else. So, are you succeeding at levels equal to your potential?
If you're not, I would suggest taking a close look at whether you are holding yourself accountable and taking responsibility for your results. Even people who set goals can find themselves making excuses and passing responsibility for their results onto something else like customer traffic, the economy, the competition, price, or a litany of other things.
If you want to see great results in your sales career, your dealerships, your marketing campaign, your BDC, or anything in your life or career you MUST make a commitment to your goal/s and then take 100% responsibility to seeing them through to the end!
Don't wait for someone else or some outside influence to make the things you want to accomplish happen, take action, MASSIVE ACTION, and hold yourself accountable each day. Here's a few ways I suggest you can do this:
Too many salespeople wander through each day, week, and month selling whatever comes their way hoping for traffic, buying customers, and a "Good" month. When they have a good month they pat themselves on the back, when they have a bad one they lay blame to outside influences.
This thinking isn't going to cut it in today's world of sales, especially if you want to stand out and be great at what you do in this business.
As Grant Cardone says: "Be Great, Nothing Else Pays!"