In automotive sales you have to establish your personal brand, or your niche. What is it that you stand for as a salesperson, and what kind of service and experience can your customers expect when doing business with you? These are question I ask myself, helping me establish values that my personal brand is now built on.

I value Time, it's the only thing I cannot get more of in this life. So naturally I value my customer's time. This is why I pride myself on...

A Hassle Free Experience!

Let's face it, people don't want to spend hours hanging around a car dealership. This is why so much research is done ahead of time online. Today the average car shopper spends 17 hours researching vehicles, makes/models, local dealerships inventory, third party review sites and more. Then after all that research guess what? 68% of people visit an average of 2 dealerships or less, while 40% only visit ONE DEALER!Customers want the least amount of time in the dealership as possible.

Personally, I love making new car day an enjoyable one for people because it should be! Other than buying a home it's one of the largest purchases a person makes in their life, and did you know the average person buys 12 cars in their lifetime? Earn the trust and business of someone at the beginning of their young car buying career and you'll potentially have someone buying cars from you for years! Not to mention ALL THE REFERRALS!

Another thing I value highly and which my brand stands for is...

Transparency!

When I started in the car business almost 6 years ago I really lucked out starting with Darling's Auto Group. Working for such an amazing company has made the growth of my career in the automotive business possible. So many people are excited to do business with Darling's, it makes it easy for me to align my personal brand message with that of the company I represent.

One of this most important values I share with Darling's Honda-Nissan-Volvo is transparency. Our General Manager has adopted some of the best technologies in the business, and it has allowed us to sell with confidence and REAL INFORMATION!

Regardless if it's working with a customer on a value for their vehicle, or finding a new ride that will fit the budget for someone, I can operate with full disclosure. It's important to me because that's how I expect to be treated, and that's the kind of person and company I do business with.

Doing business fairly and professionally is very important to me, and a couple of the biggest values my personal brand is built on. When I read through the reviews about doing business with me from customers I feel so grateful to have had the opportunity to help them.

Being a trusted resource in the car business for the people in my community is important to me, and without professionalism and fairness I can't be that.

These are just a couple of the values my personal brand is built on. A major key in all of this when trying to build your brand is to be genuine, and live up to your message. Don't put something out there that you don't believe in, and don't say you'll do things you have no control over. Establish the things you truly value and are willing to stand for, then build your personal brand on them!

Please leave a comment below, and check out my top 10 quotes for salespeople here!