Key SEO Trends to Watch in 2018 

Enriching sales profits by broadening your customer base is the goal of every successful business. In decades past, traditional options included simple word of mouth referrals or standard forms of advertising in print and broadcasting. However nowadays with the use of online services, the sky is the limit when it comes to attracting new customers to your auto dealership. 

One of the tried and true methods of reaching prospective clients online is with use of a concept known as “search engine optimization.” The point is to associate the name of your dealership and other pertinent facts about your company in such a way that your web address comes up during either a direct or related search. When this marketing technique is employed in conjunction with a major search engine such as Google, Bing or Yahoo, the results are always quite impressive.

Every year new SEO techniques are developed to reformulate this strategy. While the average business owner would not be aware of new search optimization trends, the team at Customer Scout is on top of 2018 SEO strategies that have the potential to creatively turn yesterday's SEO trends on its ear. As with any form of marketing or advertising, the key is to listen to what the public wants and be on the cusp of what consumers are looking for. 

 

Voice Search Options l Keys to SEO

SEO strategies that only work with written searches aren't taking into consideration the latest in technology for the home, office and hand-held mobile devices. While most search questions are still typed in by Internet users, voice commands are increasingly being used to assist consumers in finding exactly what they want. Not surprisingly, this development comes on the heels of such highly popular voice operated devices as Siri and Alexa.

Think about how you would approach a written request versus forming a verbal question. When you speak, the words you use may be less direct and to the point. Or in a more urgent scenario, your verbal request may involve just a few words. Marketers already familiar with 2018 SEO trends know how to maximize the impact of every form of verbal request in innovative fashion. 

Personalization and Customization

An important new SEO trend is the use of direct personalization to find new consumers that might not otherwise be interested in your company. In the past, marketing methods tended to lump all online users into the same group. With increased marketing awareness, we are now aware that customizing search engine optimization strategies to a diverse field of online users is key to long term success.

Take for example, the need to promote a new model of automobile that has been designed to appeal to families. This would lead your marketing effort to customize your SEO approach to feature finely written content that attracts the segment of the population with growing families. Your online content might be specifically tailored to appeal to traditional two parent households, parents of a particular age group or single parent households. 

Your content counts l 2018 Key

Here's another area that makes its mark in the coming year. Every web page word has to excite today's readers. Once they are drawn into well written content, they are prime candidates to follow with both online and in-person shopping endeavors.

Back links that make the most of the online experience

It used to be standard procedure to feature referral links at the top, bottom or within online search optimization content. However today's Internet user is far more sophisticated and knows exactly what you're up to. While this isn't necessarily a bad thing, experienced marketing experts know that 2018 SEO trends need to take it up a notch and beyond. 

You'll have more access to online viewers and a higher search analytic when you lead readers to websites deeper in the digital universe. The key is to make sure your links are built into your content pages in clever ways so that the viewer looks forward to clicking their next link. Better still, not only do they wish to repeatedly click new links to discover personalized information, but look forward to referring their friends through social media.