About Sellchology | Automotive Sales Training | Dealership Consulting | Virtual Online Training

Jonathan W. Dawson is an automotive consultant, sales trainer, speaker and coach. For 14 years, he has been helping dealerships improve sales, reduce turnover and implement effective marketing strategies. He offers Sales and Management training in the psychology of sales and marketing. We teach salespeople to think like a customer but still be a salesperson by understanding the psychology of motivators like the pleasure / pain concept, learning styles like auditory / visual / kinesthetic, body language and mirroring, and proactive selling. Managers will learn principles of influence; law of reciprocity, give/get, framing, retreat, social proof, the power of options, and more. We are a full service dealer solution for hiring, training, and marketing. For the dealer principal, we assist them in casting vision, management recruiting, and strategic market positioning. For managers, we support them in the areas of hiring, training, desking, and inventory marketing. And, we train, coach, and develop the salespeople in the sales process, phone skills, prospecting, and life skills. In addition to consulting with dealer clients, Jonathan frequently speaks at conferences, state association and 20 group meetings. He is a best-selling published author and a contributing writer for industry publications. Jonathan is known for his conversational teaching style and common sense approach. His information is fresh because he is in dealerships every month and still sells cars. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach is a combination of customer-focused selling, community-driven marketing and impact-focused leadership.