Daphne, AL — September 23, 2019 — The Mar-Kee Group relaunches markeegroup.com with a completely new design to make sales training resources easier to navigate and faster to access for automotive dealerships, boat dealerships, and recreational vehicle dealerships worldwide.

Web design partner, Jay Friday, owner and senior marketing analyst of Mobile Web Design has helped develop a cleaner, mobile-friendly website experience. Visitors can easily find exactly what they are looking for. Users have the ability to view relatable product testimonials, upload and share photo and video testimonials, and filtering blog posts by specific needs and interests.  

The makeover provides managers and retail dealership leaders with more insight into the power of The Mar-Kee Group’s sales training platforms. Registered users have the opportunity to check training progress in real-time using the Report Center, and print customized Certificates of Completion earned from eAutotraining, eRVtraining, or the award-winning eBoatTraining programs.

David Martin, President of The Mar-Kee Group explains, "As a value-add to our customers, we provide free access to a variety of brief demo videos that can be used to improve sales and service selling skills.” 

“We are dedicated to providing dealers and managers with a modern approach to essential sales training resources while offering the best customer experience possible."

The Mar-Kee Group’s flagship product offering is eAutotraining, a premier sales training program for automotive dealerships sales, service, and management teams. “2019 has been an exciting time with the rollout of a RV Service Advisor version of 90-Day Online Boot Camp Training. It’s the training they need, uniquely delivered with accountability built-in. In addition, the new website provides increased opportunities for RV dealerships and boat dealerships to request information and tools needed for success”, said co-founder Richard Keeney.

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About The Mar-Kee Group:

David Martin and Richard Keeney of The Mar-Kee Group are honored to celebrate 23 years as one of the nation’s leading sales training companies. They have over 70 years of combined sales, management, and training experience, with over 4700 dealerships served in the US, Canada, Europe and Australia. The Mar-Kee Group provides multiple online training options as well as customized in-dealership training.

Press Contact:

Staci Hazeur

Marketing Manager

staci@markeegroup.com

888-300-4629

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing but popsicles and these are very, very special popsicles. They are $3.50 special and in my opinion worth every penny.

Well, they only had 1 chocolate in stock and they don’t do dealer trades. I felt fortunate that they had the one.  Glad they had many others to choose from, since I was already planning to get more than the one. Right behind the young Salesman was the board, the cheat sheet with inventory options.

The young gentleman was super nice and a great representation for the place.  Yet, he was not aware of just how much power he had to increase the stores sales.

As nice as he was, he lacked guidance from someone on how to sell, not just fill a specific request. He was literally going to let me leave with the 1 chocolate popsicle. I made him sell me 3 more of the other flavors. This so I could have some in the freezer for my daughter in preparation for her upcoming visit from New York where this store does not exist—she loves these.

Ok, I’ll move on with it. The appealing options behind him had me thinking about how fun it is to increase sales all while making people happy. I thought, I’d love to get behind the counter for a few hours just to see how many I could sell.

Well, I exited with my purchase and my mind kicked into gear as I rode down the road. I was thinking this is how I may have handled a similar situation:

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Do you have a few showroom guests that object to a write-up, even after they’ve demoed a vehicle?  Maybe even some who resist taking a demo drive because they don’t want to be put in that write-up situation where someone might ask them to buy.  Some do all they can in order to avoid being put in a situation where they may feel obligated. It’s human nature.

Most salespeople are just one easy transitional statement away from getting their next write-up!

Assuming you have current and accurate performance statistics, wouldn’t it be worthwhile to adopt a new strategy where you can track and compare the improvements over time?

Like so many things in our business, it’s not rocket science. The more walk-arounds, the more demos. The more demos, the more write-ups. The more write-ups, more sales.

Some things will never change. It’s about comforting the guest, so that more of them feel safe about going further down the road to the sale. When you read this simple, easy to use script, put yourself in a customer’s shoes for a moment.  Might you feel less pressure, therefore giving the salesperson less “push-back” to coming inside for a proposal.

After all, the goal is to get a snapshot on where they stand in the marketplace, right?

Sample script:

Sometimes this script will help when it appears customers are apprehensive about going the distance when you are trying to get them inside for a proposal. Whatever the scenario; a shy showroom guest, a service customer or if you see an opportunity away from the dealership and the salesperson is doing the prospecting job that you wish everyone would do, it’s an option.

Think about it. Who wouldn’t want to see what their trade is worth and what their payments or total investment would be?

You just need people to get better at eliminating customer resistance. After all, fear not, this is simply a free, written proposal (known to you and I as a write-up!)

Additional sales strategies are available in the new version of the Sales Management & Leadership module of eAutotraining.  I invite your call. Should you ever want to discuss other sales gross enhancing ideas, I'd love to help!  Feel free to contact Richard directly at 888.300.4629.

RELATED:  How NOT to Ask For the Business (Some Humor Intended) by Richard Keeney

 

Richard Keeney, Co-Founder
The Mar-Kee Group
888-300-4629
251-680-6633 (cell)

The Mar-Kee Group is the leading provider of Sales, Service & Management Training Solutions to Automotive, Boat & RV Dealerships.

Invaluable benefits & dramatic impact of InDealership Sales Training The Mar-Kee Group provides outstanding Sales, Service, and Management Training for Automotive, Boat & RV Dealers. Contact us at 888-300-4629 or Visit http://www.markeegroup.com/.

The power a sales consultant has when serving the proposal could make or break the deal! The Mar-Kee Group provides outstanding Sales, Service, and Management Training for Automotive, Boat & RV Dealers. Contact us at 888-300-4629 or Visit http://www.markeegroup.com/

Richard Keeney, co-founder of The Mar-Kee Group reflects on being in business for over 21 years. The Mar-Kee Group provides outstanding Sales, Service, and Management Training for Automotive, Boat & RV Dealers. Contact us at 888-300-4629 or Visit http://www.markeegroup.com/