Stan Sher

Company: Dealer eTraining

Stan Sher

Dealer eTraining

Jul 7, 2016

Too Many Hands In The Cookie Jar

Hi,

 

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...

 

I am here to tell you that there is a huge possibility that in your dealership there are too many hands in the cookie jar. What do I mean? You really want to know? Well here it goes...

 

There are dealerships that operate in a very organized fashion with tight but effective processes while other dealerships operate under mass chaos. The chaos happens the culture of the store is not properly set and managed. So what happens is that you have an owner that does things without communicating with everyone. The things include giving certain people secret pay plans, signing up for vendors and letting certain managers know about it last minute or having multiple people involved in solving one basic problem. The other problem with this setup is that everyone has a brilliant idea that they want to try but no one wants to execute it properly. In fact if it is executed the person that set it up ends up no longer being employed at the store. I am talking about mass chaos to the fullest potential.

 

Why does this drive me absolutely insane? As a business consultant to automotive dealerships I often get hired into dealerships to find their problems and create a solution for them to follow. Sometimes I get hired to be hands on to solve the problem myself. The most frustrating thing in the world is when you try to fix something while other factors are working against you. This makes you wonder...

Is it me? 
Is it the quality of people employed at the store? 
Is it the processes or lack thereof?
Is it ego on the part of the decision maker?
Is it a time management issue on all sides of the store?

 

As you read this you may feel like this post is written in a very unorthodox fashion. If this is how you feel then GREAT because this is my whole point of writing this. I have been reading a lot of great posts on here about dealership culture because it seems that too many stores have a problem in that department. I talk about my old days at Teddy Nissan and how beautiful our culture was built in the first year of business. I look at dealer groups like DCH (where I started my career), AutoNation (where I sold many cars) or even how Brian Benstock operates Paragon  Honda and I think back to a positive culture and how process oriented these stores have always been. The processes are all documented and practiced as needed. I am here to say that leadership in dealerships have to sit down and take a look at the chaos that goes on in the stores. The key to success is a simple sounding 10 step process that requires time and effort.

 

1. Evaluate the problems in the store.

2. Outline the problems.

3. Outline ideas for solutions to the problems.

4. Hire the right people and fire the wrong ones.

5. Get everyone on the same page.

6. Setup a process for everything.

7. Invest in ongoing training programs for Internet/BDC, Sales, Finance and Fixed Operations.

8. Manage the process and training.

9. Reevaluate how things are working every month.

10. Enjoy the profits and success. Repeat these steps.

 

The other thing that is most important for everything to work is that everyone treats each other with respect and professionalism. It is incredible how many problems and liabilities can be avoided when these steps are taken. Let's go out there and have some fun selling cars!

Stan Sher

Dealer eTraining

President

Stan Sher is the president and founder of Dealer eTraining, an automotive internet sales and business development training and consulting firm that has been helping dealers since 2010. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.

4268

No Comments

Recommended Posts

Function + Form

Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…

Functionand Form

Function + Form

47
May 27th

Handcrafted Silver Candle Holders

Discover Handcrafted Silver Candle Holders at La Plata—where timeless elegance meets artisan craftsmanship. Ideal for weddings, festive events, or luxury gifting, our bespoke creations reflect refined taste and artistic splendor, perfect for co…

Laplata Plata

laplata

26
May 20th

Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion

Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …

chrome hearts riing

35
May 5th

Hyperbaric Oxygen Therapy Orlando Improving Health Naturally and Safely

I remember feeling tired all the time. My body ached, my energy was low, and even small tasks left me exhausted. I tried vitamins, adjusted my diet, and even changed my sleep routine. Nothing seemed to help. Then a friend recommended something I&…

james mark

physicians digital services

69
May 2nd

How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics

      When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …

james mark

physicians digital services

55
April 30th