As we all are aware the automotive business changes daily. Recently I received an advertising flier from a local dealer at my personal address. "Buy back" format.  They were offering me black book figures for a vehicle that was traded in for my current car three years ago. As we move forward in an ever changing world, marketing companies see to run out of options. It was actually from a dealer group that years ago I was their finance director.  I still have the owners phone number, so I called him and explained the mail piece I received. I am sure with the Ad agency that received his business for the mail out piece sent thousands to potential customers like myself.  Owning a Consulting company, this is one of the topics I cover with upper management as well as dealer principles. Share with me in the comments as to your methods that don't work.  You can go on and on about what does, but what doesn't. Remember, it's not really about how many you sold.  It really breaks down to how many got away.

Steve Kobulnicky

30,000 feet view automoitve consulting