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Steve White

Steve White CEO

Steve White Blog Posts

The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]

The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are considering. …

The True Cost of Google Analytics

The True Cost of Google Analytics

During my Innovation Cup presentation at the 2016 DrivingSales Executive Summit, while presenting our Multi-Touch Attribution software, one of the judges, …

Multi-Touch Attribution in a Nutshell [VIDEO]

Multi-Touch Attribution in a Nutshell [VIDEO]

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.   Steve White: Attribut…

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

For the first time auto dealers can have total certainty how many vehicles AdWords sells Columbus, OH (November 9, 2016) – Clarivoy today announce…

How Will You Stay Competitive in a Down Market?

How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond. Typically, when looking to boost sales, …

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

                   TV Analytics Solution Selected By Auto Dealer Panel as the Most Innovative Columbus…

Clarivoy’s Proprietary TV Analytics Solution Selected as Finalist for Most Innovative Solution

Clarivoy’s Proprietary TV Analytics Solution Selected as Finalist for Most Innovative Solution

Columbus, OH (October 18, 2016) - Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the com…

Attribution: Whose Sale Is It Anyway?

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted…

Clarivoy Announces the Release of Anonymous Attribution to Remove Marketers’ Digital Blind Spots

Clarivoy Announces the Release of Anonymous Attribution to Remove Marketers’ Digital Blind Spots

Columbus, Ohio (July 22, 2016)- Clarivoy today announced the release of a new feature for their Multi-Touch Sales Attribution product. Anonymous Attributio…

5 Key Questions To Ask Before You Lock In Your Next Quarter's Ad Spend

5 Key Questions To Ask Before You Lock In Your Next Quarter's Ad Spend

Quarter 4 is nearly upon us and businesses everywhere are taking stock, trying to figure out how they will meet their goals in the last quarter o…

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