The newly redesigned website offers visitors richer insights into how the Company is helping Automotive Dealers with customer decisioning and acquisition

LAS VEGAS, NV (January 23, 2018) — National Credit Center LLC (NCC), a data driven company leveraging credit and financial attributes that fuel customer decisioning and acquisition for retail automotive, announced the launch of its newly revamped website.   This new website offers quick and easy access to information that features a more comprehensive understanding of the Company’s data driven solutions for credit, compliance and target marketing. 

The website redesign has a clean and intuitive user interface, improved functionality and enhanced rich content emphasizing the Company’s vision to transform customer decisioning and acquisition for retail automotive.  In addition, NCC customers can access the NCC Platform to pull credit reports and access compliance documentation.  The new website went live today, January 23, 2018 and is located at the same address: http://nccdirect.com/ .

“We are excited about our new website launch and the insightful information it provides for our customers, partners, investors and media to better understand NCC’s best-in-class credit and marketing data solutions,” said Robert Granados, Chief Executive Officer of NCC.  “We believe this website will provide our visitors a more informative experience with our Company as we continue to grow and add new products and services to our portfolio.”

NCC’s website will be updated on a regular basis with news of product launches, business initiatives, thought leadership blogs, corporate milestones and events. 

About National Credit Center, LLC

National Credit Center LLC (NCC) is a data driven company leveraging credit and financial attributes that fuel customer decisioning and acquisition for retail automotive.  Founded in 1996, NCC has been providing the automotive industry with comprehensive credit reporting and target marketing solutions that enable dealerships to increase sales, drive user engagement and improve operational efficiencies.  For more information on the Company, its products and services, please visit www.nccdirect.com.

Las Vegas, NV – June 5, 2017 – National Credit Center (NCC), a leading provider of automotive credit reporting and predictive marketing solutions, announced today the launch of its new product website, AimLogic.com.  This new website offers extensive information on how AimLogic’s predictive analytic marketing is delivering real measurable results in acquiring and driving new business to automotive dealerships nationwide.

Created with a user-friendly experience in mind, AimLogic.com has a clean and concise layout design, provides detail product overview, industry market insights; and offers customer success stories that lends to the benefits that NCC’s predictive marketing solution delivers to a dealerships marketing programs.

“We want to invite visitors to explore AimLogic.com as it provides extensive information and videos on how our analytical approach to marketing is helping dealerships target individuals, within their designated radius, who are actively looking to buy a new vehicle within a 45 to 90 day timeframe,” said Jim Cunningham, NCC’s Senior Vice President of Marketing Solutions. “We believe this new site will provide dealers key information as to what predictive target marketing is, how it works and why it matters to a dealership’s marketing strategy.”

AimLogic.com will be updated on a regular basis with news of product enhancements, customer case studies, as well as new industry insights.

LAS VEGAS, November 30, 2016 (PR NEWSWIRE) -- Sackett National Holdings, Inc. (SNH), a leading provider of lending data, energy, employment screening and automotive products and services, today announced that Robert Granados has been appointed President of SNH’s automotive subsidiary National Credit Center (NCC).

“I am pleased to welcome Robert to his new role as president of NCC,” said Jevin Sackett, Chief Executive Officer of Sackett National Holdings. “Robert brings with him an extremely impressive and extensive history of leadership within the automotive sector, and I am confident he will be a significant addition to our Senior Management team as NCC expands its national footprint.

“For two decades, NCC has provided automotive dealers with cutting edge, comprehensive credit management tools, web-based software and marketing solutions designed to increase sales, boost operational efficiency and strengthen relationships with their customers,” Sackett said. “Given Robert’s proven track record of providing strong corporate leadership and his extensive professional experience within the automotive industry, I am certain he has the skills and acumen required to ensure NCC’s continued success.”

As NCC president, Granados will be responsible for providing Executive leadership and overseeing the company’s day-to-day strategy and operations. In addition, Granados will also be responsible for identifying potential merger and acquisition opportunities, developing budgets to ensure the company meets its corporate objectives, work closely with NCC’s Senior Management and Finance teams, and cultivating an environment of strong relations with the company’s employees.

Granados possesses an extensive professional history within the automotive and insurance sectors. Prior to joining NCC, Granados served as Senior Vice President, Strategy, at Cox Automotive Inc., where he led the assessment of new growth opportunities and expansion of business offerings, as well as the divestiture required in order to allow for the completion of the acquisition of DealerTrack Technologies by Cox Automotive.

Granados’ professional history also includes his tenure as Senior Vice President and General Manager at DealerTrack, where his responsibilities included leading the turnaround of the company’s Dallas division and auto finance network. Granados has also served as Senior Vice President, Strategy, at Aon PLC, where he developed and implemented segmentation and product packaging strategies enabling Aon Consulting to expand into the small business sector; he has also served as Corporate Vice President at Ameritrade, and Corporate Compliance Officer at MetLife Insurance.

Granados’ educational history includes the George L. Graziadio School of Business and Management at Pepperdine University, as well as California State University, Northridge.

Granados said he looks forward to his leadership role at NCC, as the company continues to expand its national presence in the automotive sector.

“NCC has an established, national reputation of offering auto dealers innovative products and services that are at the forefront of our industry,” Granados said. “As NCC continues to grow and develop new product offerings, I’m excited to have the opportunity to lead the company as we build upon its two-decades of success serving the automotive industry.”

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About Sackett National Holdings Inc.

Sackett National Holdings, Inc. (SNH) is a leading national provider of information, technology and data services. For over 20 years, financial institutions, Fortune 500 companies and consumers nationwide have relied on companies owned and operated by SNH for innovative products and services including web-based, state-of-the-art software solutions for automotive dealers, online mortgage applications, data and credit reports, real estate valuations, background screenings and affordable energy. Offering clients innovative technology solutions, SNH specializes in providing cost-effective products and services that enable national leaders in the automotive, energy, finance and employment industries to better serve the needs of their customers. SNH’s subsidiaries include National Credit Center, SettlementOne, PeopleFacts and Sperian Energy.  For more information, visit www.snhinc.com.

About National Credit Center

Since 1996, National Credit Center (NCC) has been providing the automotive industry with comprehensive data, software and marketing solutions that help automotive dealers increase sales, drive user engagement, and improve operational efficiencies. NCC state-of-the-art data solutions include a range of credit and compliance solutions; its automotive software solutions include EZ APP, TradeVue and CreditVue; and NCC marketing solutions include AimLogic and other cross-channel digital solutions. For more information, please visit www.nccdirect.com

Have you seen the new Annie Leibovitz ad campaign for the 2017 Lincoln Continental yet?  The photography is stunning.  The imagery conveys a sense of authenticity, a true-to-life scenario that infuses the idea that I could see myself driving that beautiful luxury car. 

Hiring renowned portrait photographer Annie Leibovitz was a brilliant move on Ford’s part, as they undergo a multi-year brand reinvention.  The approach is specific but looks effortless – which is the true success of Leibovitz’s body of work.  Her art is best conveyed when the subjects forget that the camera is on and she is present.  Thus, you have a great visual story of four friends who are out and about for a country drive enjoying the scenery and each other’s company – but most importantly - the car.

I bring this up because Ford is trying something new for this brand.  They are thinking outside the creative box to sell a vehicle, which is widely associated with an older consumer who has expendable resources, and they are branding it to the next generation of car buyers, individuals who are curious about the world around them.  There is real purpose to this campaign – selling the concept that young twenty or thirtysomething year olds could see themselves enjoying the comforts and style of the Lincoln Continental.  Thinking to themselves, “I want to drive and enjoy this car!”

The same can be said for the Subaru current Safety ads or their highly successful Love campaign.

Creating a marketing promotion that resonates with the audience is important, including your approach.  You don’t have to be an OEM Manufacturer to convey new and artistic communications.  Utilize resources within your capacity to identify who your customers are – specifically within your dealership radius - and what motivates their buying interest.  Once you have identified your audience, you can tailor your messages to meet their lifestyle trends or desire for their next car purchase.  For example, perhaps your dealership is within ten miles of a university – there is a constant output of new college graduates who are about to embark on the world – create messaging that resonates with their current needs. 

Also, don’t limit yourself to just the traditional advertising.  Studies show most millennials don’t’ watch TV or subscribe to newspapers – thus newspaper subscriptions are down across the country, making their advertising less effective.  As you know digital marketing is the true means to reach this audience.  Have you considered creating short video ads that could be played on mobile devices and are tailored to tell a story about which vehicles are trending or are fulfilling a need that might be important to them?  These short video displays could really make in impact with your next sale.

Just as Ford is doing with their current marketing efforts, don’t be shy to position your dealership in a manner that might be going against your traditional approach.  Make yourself available and create a customer dialogue that invites them to your dealership and creates a visual that they see themselves driving around in one of your new cars. 

How much time a day do you spend cruising the Internet on your computer and mobile devices?  Two hours, 6 hours, perhaps 8 hours?  The average American spends over 11 hours a day online – accessing news, shopping, chatting and even watching funny cat videos.  With so much usage, it’s no wonder that 59 percent of car buyers invest, on average, 14 hours online researching and price comparing before making a new car buying decision.

Dealerships need to leverage and capitalize on this captivated audience.  Growing your customer base and reinforcing your retention can be accomplished by leveraging data analytics and digital marketing to create brand awareness, incentivize dealership engagement and reward for customer loyalty. 

Utilizing big data, like predictive analytics, can have a tangible impact on how you reach your future and existing customers.  Predictive analytics enables dealerships to have access to information such as:

• Who is actively in the market to make a new car purchase?
• What price point are they leaning towards?
• What types of car is on their target lists?
• Where are they located?

This information is acquired from a variety of touchpoints by aggregating data based on specific algorithms models.  These predictive algorithms zero in on what consumers hear, say, read, and view – no matter where they are – both online and offline. 

From this specific detailed information, you can now develop personalized marketing campaigns that will correlate to each customer’s buying preference and purchase power.  A marketing campaign should leverage as many communication channels as possible in order to have the strongest impact.  A campaign effort should include activities such as:

• Online re-targeting advertising
• Email campaigns
• Direct mail
• SMS messages
• Push notifications

What makes this effort different from what you are most likely already doing is that you can confidently communicate with specifically targeted buyers within a designated radius around your business.  You are no longer blindly, or semi-blindly, marketing to consumers; in fact, you are in control of your message.  You can now extend offers that reward for dealership engagement and can create an invitation to have a two-way conversation.  In addition, consider extending offers related to credit soft pulls and pre-qualifications, which might encourage quicker engagement.  Helping customers establish up front what they can pre-qualify for will create a sense of efficiency within the buying process.

Dealerships that are leveraging big data as part of their marketing efforts are—conservatively--adding between 8-15 new customers to their monthly sales, all of whom they would not have been able to reach otherwise. 

To build a lasting advantage, your big data marketing programs need to address not just how you can attract and communicate to new customers, but how using this information can help cultivate your customer loyalty.  Have a plan in place to use this information to nurture your customer relationships to increase the life-time value—and avoid the need to switch their next purchase to a competitor down the street. 

Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing dollars and time.  In order to be top-of-mind with the right consumer, a marketing strategy needs to be in place in order to reach your next vehicle sale.  Since the introduction of data-driven marketing, dealers have learned the benefit that online marketing can play with their overall sales goals.  But is there more that we can do? 

Predictive analytics, which up until now have been mostly utilized by enterprises in the financial services, insurance, telecommunications and healthcare space (to name a few), is a marketing strategy that should be considered when evaluating your digital marketing efforts.  The reality of gazing into a crystal ball and foreseeing your next customer can become a reality with the proper processes in place.  Allow me to explain.

Predictive Analytics 101

In the simplest terms, predictive analytics is the ability to use data points to zero in on customer behavior, and where someone is in the buying cycle; tailoring and distributing unique offers that apply to their buying interests – regardless of where they are shopping.  Once you have identified who is actively shopping, a personalized marketing campaign is shared with this consumer in order to create interest and consideration for their next vehicle purchase at your dealership.

With the average consumer spending 11 hours per day online, data trails may be found everywhere.  Combine that data with other public and private offline sources, and there is a wealth of information available about most Americans. Leveraging data algorithm technology, you can analyze these thousands of buyer attributes in order to zero in on who constitutes a worthy marketing investment.  This abundance of data is evaluated and ranked to determine a “propensity to buy” score, which is used to narrow the buyer selection pool.  Information scrutinized includes, but is not limited to:

• Age
• Household make up
• Vehicle loan details
• Financial score models
• Brand loyalty
• Lifestyle indicators
• Marital status
• Income level

This extensive insight empowers you to identify the top 20 to 30 percent of potential buyers, within a specific radius of your dealership, who demonstrate characteristics of actively shopping for a new vehicle within--a four to six month timeframe. 

There is, however, a key difference with predictive analytics versus other types of data-driven marketing. Many data-driven campaigns go after “look-alikes”. This means that they profile the demographics of your current buyers, and then try to market to people with the same characteristics. For example, all people who make more than $100K and live in wealthy zip codes should buy a Mercedes. This is not Predictive Analytics. You would still waste marketing effort on people who aren’t in the market. Predictive Analytics may use demographics in the algorithm, but it also uses additional data such as financial, historical behavior, life events and online behavior to predict who is actually shopping, and ready to buy--versus just identifying people similar to others who have purchased your product.

Target Marketing

By identifying this specific pool of buyers, you can customize personal marketing offers that will entice customers to visit your dealership, thus enabling your sales team to have a higher probability of capturing a new sale.  Don’t limit your marketing exposure.  Instead, leverage as many touch points as possible from retargeting, online advertising, and social media to direct mail, email marketing and SMS push notifications.  The more interaction you have, the more opportunity you will have to be considered top of mind among your customers. 

Combining a little bit of science and a little bit of tenacity, your ‘crystal ball’ will help you gain access to a larger consumer base that you may not have previously been actively pursuing.

Lessons can be learned from the Smartphone industry on how automotive solution providers deliver modern, innovative and nimble products and services to our dealership business partners.  Having the tenacity to rapidly deliver imaginative development, meeting customers’ real-time needs, and more importantly, exceeding market expectations has reached new heights.  For example, I can remember when I received my first flip phone back in the mid 1990’s, and having the freedom to take a call and not have to hunt for a payphone when the pager went off – that was great!  However, the age of the flip phones soon became a thing of the past, as had the rotary phone. 

Today, we have quickly embraced pioneering technology that captures every move we make, allowing us to have a conversation through our wrist watches, enabling us to have a video chat with our caller, as we walk down a sidewalk ,and empowering us to manage our daily and professional lives without ever stepping foot into an office. This could not be accomplished without innovators such as Steve Jobs, who had a vision, who designed for passion, and who listened to his users to design next generation technology.  But the real take away from Job’s legacy is this: don’t settle for what works now, figure out what the future needs are; then create and quickly deliver in order to drive new freedom and strive to exceed expectations.  Never settle for just ‘OK’ 

Dealership marketing technology seems to be exploding right now, but is it really?  When talking to dealers and their marketing directors about what ails them throughout the work day, a consistent message I hear is “I have a CRM, it works okay, it gets the job done, but boy, I can’t believe how hard it is to pull data, and I can’t see all the necessary information that I need in one screen.”  This to me is unsettling

Knowing dealers deserved better products, faster delivery, we should set course to develop marketing software solutions that create efficiency, ease of use, and quick access to customer information.  Developing the next generation dealer CRM required us to understand why dealerships struggle with their current systems.  Yes, when they were built they were new age products, and most have evolved to being web-based, which creates the illusion of progress. However, the challenges auto marketers deal with is that the leading CRMs are built on archaic database platforms that require multiple layers of data spreadsheets in order to pull information that is queried.  This creates convoluted and time consuming processes to run reports and accessing customer information; especially when a sale is ready to go.  Frustration sets in, customers become impatient, and ultimately, sales are at risk.

Our marketing technology needs to evolve like other industries, such as Smartphones, to create report information that is accessible in one centralized location, is flexible and nimble to implement and ultimately enhances the auto buying experience. We need to think and develop like Apple and Amazon; and deliver on promise like Zappos.

In our industry, time is a precious commodity. Don’t put your sale or customer needs at risk with settling for “just OK”.  Embrace technology that empowers you to work smarter--and not harder--because if you don’t, your business will become obsolete, while your local competitor drives the next generation of technology. I recommend as you begin to evaluate your marketing needs, create a list of your current pain points and use this to help evaluate your next marketing business partner.  Don’t be shy about inquiring about their development roadmap, future product roll outs, and how are they going to enhance your user experience from being just “status quo”. Be passionate about your marketing and partner with solution providers that deliver excellence.

Las Vegas, NV – August 3, 2016 – National Credit Center (NCC), a leading provider of comprehensive marketing data to the automotive industry, today announced that it is reducing dealership vehicle marketing costs by an average of 50 percent each month, and adding on average 8-15 new vehicle sales monthly using AimLogic™, its dealership-focused predictive analytic marketing solution. 

“With our AimLogic solution, we are excelling at providing dealers with a one-on-one experience with in-market shoppers, within a targeted radius of their dealership,” said Jim Cunningham, NCC Senior Vice President, Marketing Solutions.  “Dealers are benefiting from this program because it requires no effort on their part in terms of either marketing or management.  We are able to reduce their average marketing cost per vehicle from a $600-$630 investment to just $329 per vehicle.”

“In addition, our predictive analytics target marketing efforts are adding 8 to 15 new vehicle sales, which dealerships would not normally have access to,” said Cunningham. “This equates into larger profits and bigger savings over the course of either a month or year,”

NCC introduced its AimLogic solution at the National Automobile Dealers Association (NADA) 2016 conference, and since that time, the product has assisted dealers to target market new customers using advanced data mining technology that identifies consumers who wish to purchase a new vehicle within the next four to six months.  AimLogic uses LogicTargeting™, NCC’s proprietary algorithms, which enables the system to match consumer purchase behavior against its data mining resources in order to assign a ‘propensity to buy’ score for every in-market shopper in the dealerships’ designated area. 

AimLogic’s predictive analytics is a precise information management tool that analyzes thousands of data variables, thereby eliminating guess work in the dealerships’ marketing strategy. Information used to determine consumer buying habits include demographic and vehicle data, and summarized credit data, as well as behavioral and preference data. 

By targeting the top 30 percent of potential buyers, NCC is able to provide the dealership with a higher lead conversion rate by using a variety of marketing delivery methods that are tailored to each specific consumer.  Leveraging multiple touch points, the system promotes unique offers to the specific individual using retargeting ads, social media offers; direct mail and email campaigns.  Using compiled data and consumer IP address information, NCC is then able to create effective marketing campaigns designed to drive more sales to the showroom.

“We have developed a science for finding active buyers and driving them to the showroom,” explained Cunningham.  He added that, on average, American consumers spend approximately 11 hours per day online, which makes it critical for dealerships to engage with these customers when they are ready to buy; with this in mind, NCC helps develop compelling reasons for in-market buyers to visit the dealership showrooms. AimLogic is a web-based technology that enables dealers to attract new customers within a specified and adjustable radius of the dealership. 

Dealers interested in learning more about AimLogic or any of the NCC product suites, visit www.NCCdirect.com.