The way we use the internet and what we need from it has continuously evolved, and companies like Google have continually updated their search results and algorithms to match better the way we search.

So how does this impact your dealership? Well, has your website evolved in a similar fashion? Have you adapted to modern search intent, or are you still relying on old gimmicks to get people to your lot? And are they backfiring for you in a new decade?

AMT discusses these issues and considerations when evolving your online promotion in the full article here.