Tim Jennings

Company: Shift Digital

Tim Jennings Blog
Total Posts: 6    

Tim Jennings

Shift Digital

Nov 11, 2010

Do you know of anybody dropping AutoTrader all together?

 

 I get an email today from a dealer friend of mine today and he ask;

 Do you know of anybody dropping AutoTrader all together?

It’s ungodly expensive and we just haven’t seen the results.

 My first response from the top of my head is, Yes there seems to be a lot of “chatter’ out there the last few years about reallocating dollars from AT and Cars to other digital advertizing. Then it hit me, I wonder “if” this was some motivation behind Autotraders recent spending spree. Diversify before losing more revenue?

 Dollars started going down for Autotrader a few tears back, they sell a piece for cash to buy and diversify? I certainly no expert, I’m just wondering.

 Getting back to his original Question, in my local market Rockford Illinois Cars.com closed that gap in the last 3 years. In the past Autotrader out produced cars.com by 25%. However, they were less expensive, so it was a push. In the last few years I had equal success. So Cars.com was a better value. I always sold enough unique sales from each source to pay for itself. I always knew there may be better ROI out there.

 Truth be told they are easy leads……..  

 How bout you?

Cutting back on 3rd party?

Dropping Cars and Autotrader all together?

Seeing same numbers as year’s gone “buy”?

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

2026

No Comments

Tim Jennings

Shift Digital

Nov 11, 2010

Do you know of anybody dropping AutoTrader all together?

 

 I get an email today from a dealer friend of mine today and he ask;

 Do you know of anybody dropping AutoTrader all together?

It’s ungodly expensive and we just haven’t seen the results.

 My first response from the top of my head is, Yes there seems to be a lot of “chatter’ out there the last few years about reallocating dollars from AT and Cars to other digital advertizing. Then it hit me, I wonder “if” this was some motivation behind Autotraders recent spending spree. Diversify before losing more revenue?

 Dollars started going down for Autotrader a few tears back, they sell a piece for cash to buy and diversify? I certainly no expert, I’m just wondering.

 Getting back to his original Question, in my local market Rockford Illinois Cars.com closed that gap in the last 3 years. In the past Autotrader out produced cars.com by 25%. However, they were less expensive, so it was a push. In the last few years I had equal success. So Cars.com was a better value. I always sold enough unique sales from each source to pay for itself. I always knew there may be better ROI out there.

 Truth be told they are easy leads……..  

 How bout you?

Cutting back on 3rd party?

Dropping Cars and Autotrader all together?

Seeing same numbers as year’s gone “buy”?

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

2026

No Comments

Tim Jennings

Shift Digital

May 5, 2010

 
3 Minute Management Course
 
 

 
Lesson One:
An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, "Can I also sit like you and do nothing?" The eagle answered: "Sure, why not." So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.
Management Lesson:
To be sitting and doing nothing, you must be sitting very, very high up.

 
Lesson Two:
A turkey was chatting with a bull. "I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy." "Well, why don't you nibble on some of my droppings?" replied the bull. " They're packed with nutrients." The turkey pecked at a lump of dung, and found it actually gave him enough strength to reach the lowest branch of the tree. The next day, after eating some more ! dung, he reached the second branch. Finally after a fourth night, the turkey was proudly perched at the top of the tree. He was promptly spotted by a farmer, who shot him out of the tree.
Management Lesson:
Bull crap might get you to the top, but it won't keep you there.

 
Lesson Three:
A little bird was flying south for the winter. It was so cold, the bird froze and fell to the ground into a large field. While he was lying there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to realize how warm he was. The dung was actually thawing him out! He laid there all warm and happy, and soon began to sing for joy. A passing cat heard the bird singing and came to investigate. Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him.
Management Lesson:
(1) Not everyone who craps on you is your enemy.
(2) Not everyone who gets you out of crap is your friend..
(3) And when you're in deep shit, it's best to keep your mouth shut!

This ends the three minute management course.

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

4406

No Comments

Tim Jennings

Shift Digital

May 5, 2010

 
3 Minute Management Course
 
 

 
Lesson One:
An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, "Can I also sit like you and do nothing?" The eagle answered: "Sure, why not." So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.
Management Lesson:
To be sitting and doing nothing, you must be sitting very, very high up.

 
Lesson Two:
A turkey was chatting with a bull. "I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy." "Well, why don't you nibble on some of my droppings?" replied the bull. " They're packed with nutrients." The turkey pecked at a lump of dung, and found it actually gave him enough strength to reach the lowest branch of the tree. The next day, after eating some more ! dung, he reached the second branch. Finally after a fourth night, the turkey was proudly perched at the top of the tree. He was promptly spotted by a farmer, who shot him out of the tree.
Management Lesson:
Bull crap might get you to the top, but it won't keep you there.

 
Lesson Three:
A little bird was flying south for the winter. It was so cold, the bird froze and fell to the ground into a large field. While he was lying there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to realize how warm he was. The dung was actually thawing him out! He laid there all warm and happy, and soon began to sing for joy. A passing cat heard the bird singing and came to investigate. Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him.
Management Lesson:
(1) Not everyone who craps on you is your enemy.
(2) Not everyone who gets you out of crap is your friend..
(3) And when you're in deep shit, it's best to keep your mouth shut!

This ends the three minute management course.

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

4406

No Comments

Tim Jennings

Shift Digital

Mar 3, 2010

I doctored this jpg up and created a Satisfied Customer Muli Player. I use this in my email signature. Hyper linking it to my Satisfied Customers Page. It gives the appearance like it is a multi player. I get quite a few click thrus. Enough that it is wort your time. Trust Me! Reputation Management is here to stay. Have at it! Hope it helps......

http://farm5.static.flickr.com/4059/4473527927_6ba03993ab_m.jpg

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

1282

No Comments

Tim Jennings

Shift Digital

Mar 3, 2010

I doctored this jpg up and created a Satisfied Customer Muli Player. I use this in my email signature. Hyper linking it to my Satisfied Customers Page. It gives the appearance like it is a multi player. I get quite a few click thrus. Enough that it is wort your time. Trust Me! Reputation Management is here to stay. Have at it! Hope it helps......

http://farm5.static.flickr.com/4059/4473527927_6ba03993ab_m.jpg

Tim Jennings

Shift Digital

Subaru Digital Process Strategist at Shift Digital

1282

No Comments

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