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Tim McLain

Tim McLain Senior Marketing Manager

Tim McLain Blog Posts

Google Removes Ads from Right Side of Search Results

Google Removes Ads from Right Side of Search Results

Google’s making a big change. Will you drop off the first page of SERPs? Here's what you need to know. Today, when your customers are trying to find you…

Conquesting 2.0: Attract Cross-Shoppers With Search Remarketing to Capture More Sales

Conquesting 2.0: Attract Cross-Shoppers With Search Remarketing to Capture More Sales

Millward Brown Digital reports that just 25% of buyers purchase the vehicle they first research online.  This means that 3 out of 4 shoppers are open to i…

What Should Dealers Spend on Advertising?

What Should Dealers Spend on Advertising?

It's a question we hear often: "I know advertising is important. In the past, I relied on local media (newspapers, radio, TV) and word of mouth. Today, I…

Why Cookie Cutter Marketing is Hurting your Dealership

Why Cookie Cutter Marketing is Hurting your Dealership

How would you feel if you hired a marketing vendor who simply copied and pasted another dealer's campaign into your account, made one change, and threw in…

Share of Voice: Is Your Dealership Loud Enough to be Heard Online?

Share of Voice: Is Your Dealership Loud Enough to be Heard Online?

Did you meet your sales goals for 2013? In-market demand was strong last year, with 2014 off to a rocket start. New research by Lincoln Merrihew at Comple…

5 Online Marketing Metrics to Rule Them All

5 Online Marketing Metrics to Rule Them All

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You&rsquo…

Do You Make These Online Marketing Mistakes?

Do You Make These Online Marketing Mistakes?

It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you…

Convert More Internet Leads with Digital Reminder Ads

Convert More Internet Leads with Digital Reminder Ads

You do a lot to drive traffic to your website. Even if you’ve attracted a lot of first-time visitors, a large percentage of them don't come back.…

Mobile marketing captures shopper spontaneity

Mobile marketing captures shopper spontaneity

Smartphone and tablet research “closes the loop” on traditional marketing outreach Our Mobile Planet: Global Smartphone Users A recent study …

Your Mobile Marketing Strategy: Mobile shoppers buy within 24 hours

Your Mobile Marketing Strategy: Mobile shoppers buy within 24 hours

Research: Mobile shoppers buy within 24 hours, prefer websites to apps   It’s time to get serious about mobile marketing. A growing tide of …

5 Steps to Profitable Mobile Marketing

5 Steps to Profitable Mobile Marketing

How to plan and execute a cutting-edge digital advertising campaign In recent months, I’ve discussed strategy and how mobile marketing leverages buy…

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