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Timmy James

Timmy James Chief Operating Officer

Timmy James Blog Posts

Design a Video Showroom to Banish Customer Fears

Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being …

Kia of Puyallup Increases Website Visitors, Video Views & Sales with Flick Fusion's SmartFlicks

Kia of Puyallup Increases Website Visitors, Video Views & Sales with Flick Fusion's SmartFlicks

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sal…

Why Dealers Should Incorporate Video Into Their Lead Follow-Up Process [VIDEO]

Why Dealers Should Incorporate Video Into Their Lead Follow-Up Process [VIDEO]

Flick Fusion COO Tim James explains why dealers should incorporate video into their lead follow up process.     …

Don’t Use a Band-Aid When What You Really Need Are Stitches!

Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred me…

Communicate Your Dealership's "Why" With Video

Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why…

[VIDEO] Why Dealers Should Prepare For Virtual Reality

[VIDEO] Why Dealers Should Prepare For Virtual Reality

In this short video blog, Flick Fusion COO Tim James explains why dealers should care about and be prepared for adding virtual reality into their vehicle m…

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s…

What to Do with the 5 Must Have Types of Video Content

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Mod…

Flick Fusion Introduces FlickWidget, a Video Display Tool Proven to Increase Video Views on Websites

Flick Fusion Introduces FlickWidget, a Video Display Tool Proven to Increase Video Views on Websites

Urbandale, IA--September 12th, 2016--Flick Fusion today introduced FlickWidget, a responsive video display tool that has been proven to increase the number…

Five Types of Videos You Must Have Today

Five Types of Videos You Must Have Today

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the…

Flick Fusion Integrates with DealerHosts, Providing Real-Time Alerts for Car Shoppers' Video Views

Flick Fusion Integrates with DealerHosts, Providing Real-Time Alerts for Car Shoppers' Video Views

CRM integration elevates video content from marketing tool to active and actionable lead generator Urbandale, IA--August 8th, 2016--Flick Fusion today a…

Flick Fusion Introduces 360VR, Revolutionizing Auto Shopping with Virtual Reality Inventory Videos

Flick Fusion Introduces 360VR, Revolutionizing Auto Shopping with Virtual Reality Inventory Videos

Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual real…

Flick Fusion Selected as Preferred Video Marketing Provider for What’s Next Media

Flick Fusion Selected as Preferred Video Marketing Provider for What’s Next Media

Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto …

Start with the End in Mind [VIDEO]

Start with the End in Mind [VIDEO]

Is your dealership creating videos just to have lots of videos? Every video should have a purpose. Tim James explains why it's important to start with …

To Sell More Cars, You Need to Get Personal

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone…

Flick Fusion's Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21

Flick Fusion's Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21

Urbandale, IA--July 5th, 2016--Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at t…

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available …

How to Maximize the SEO Value of Website Videos

How to Maximize the SEO Value of Website Videos

Tim James, COO of Flick Fusion, shares tips on how to maximize the SEO value of your video content.     …

How to Make a Value Proposition to Die For

How to Make a Value Proposition to Die For

The first thing most people do when meeting someone new is to introduce themselves. This first meeting can quite easily dictate the future outcome of t…

3 Tips for Creating a Killer Testimonial Video

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine result…

Win Business by Helping the Customer On Their Journey

Win Business by Helping the Customer On Their Journey

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered …

Flick Fusion and WheelsTV Form Strategic Alliance

Flick Fusion and WheelsTV Form Strategic Alliance

Urbandale, IA--March 21st, 2016--Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the d…

Flick Fusion Celebrates Production of its 10 Millionth Video

Flick Fusion Celebrates Production of its 10 Millionth Video

Urbandale, IA--March 14th, 2016--Flick Fusion announced today it has recently produced its 10 Millionth vehicle inventory video. The video originated from …

Will You Be There Whenever Your Customers Need You?

Will You Be There Whenever Your Customers Need You?

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a …

A Primer on Video E-Mail Response

A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! Yo…

Use Video to Increase Service Upsell

Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once t…

For Car Buyers, 5 Is the Magic Number

For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can def…

A Super Nifty Trick to Make Your Facebook Videos More Effective

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the…

Vertical Video: If You Can’t Beat Them, Join Them

Vertical Video: If You Can’t Beat Them, Join Them

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections re…

One Isn’t Always the Loneliest Number That You’ll Ever See

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent stud…

Why Real Video Engages Consumers

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fac…

How to Use Video to Turn Leads Into Shows

How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder…

In Marketing, Consumers Want to Know What Is In It For Me

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them …

Live Video Walkarounds: Are they Worth the Effort?

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandisin…

Consumers Like Video So Much They’re Paying More To Watch It

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming servic…

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top…

Marketing Trends Illustrate the Importance of Video

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is…

The Most Important Metric In Gauging Video ROI

The Most Important Metric In Gauging Video ROI

Playing to Customers Emotions in Marketing Works

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your…

Forget MORE Leads. Focus On More QUALITY Leads.

Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-par…

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a ser…

Why “Just Do It” Is A Waste Of Time

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and it…

Building Rapport Before the Lead Is the Way to Win the Sale

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” video…

Can Anybody Find Me Somebody To Love?

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople.…

Car Shopping: The Dating Game

Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most place…

Does Your Dealership Hide Behind The Curtain?

Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating wi…

How to Tame the Bull Named Facebook

How to Tame the Bull Named Facebook

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 …

Using Moneyball Strategies to Win the Content Marketing Game

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t fami…

Sell the Car, Not the Price

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying …

Paint Your Way to Increased Profits

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a pic…

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