Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timmy James

Timmy James Chief Operating Officer

Exclusive Blog Posts

On A Way To Research Information Technological

On A Way To Research Information Technological

Massive amounts of records get processed every day in helping take a look at such a variety of additives of our lives. Agencies and huge manufacturers rely…

How to Acquire Critical Network Enterprise Skills by Passing Cisco 300-410 Examwith Practice Tests

How to Acquire Critical Network Enterprise Skills by Passing Cisco 300-410 Examwith Practice Tests

Migrating to the New Exams The Cisco 300-410 ENARSI exam will be active from February 24, 2020. By passing it, you’ll obtain the CCNP Enterprise certifi…

The Maximum Crucial Content Material Marketing Data To Understand In 2019

The Maximum Crucial Content Material Marketing Data To Understand In 2019

Marketing is a manner that generally evolves, the use of latest kinds of media and era—from radio, magazines, and newspapers to television, mobile te…

3 Reasons Satisfied Customers Still Don’t Return for Service

3 Reasons Satisfied Customers Still Don’t Return for Service

Yes, CSI is important — and no doubt an effective measure of the level of engagement a dealership maintains with its customers — but satisfaction is no…

No Response?

No Response?

I am not sure what’s worse the customer reading an email and not responding or not reading your specially written email at all!  A no respons…

Will Video Bring You New Customers?

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.

What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying cycle can be automated AND cost less than $5.00 per unit a month? Or that this same video content can help in search engine optimization for your website at no additional cost?  And, how about this: that same video content can also build customer rapport -- AND attract new buyers you don’t even know exist? Would it then appear to be worth it?

According to NADA, the average dealership runs a marketing cost per sale of $640 per unit. Dealerships spend a ton of money between all their marketing sources attempting to attract attention to their inventory.

And how about this for a statistic? 93% of marketers say video brought them new customers -- Interested now?

There is a case to be made that social media can help sell more cars. In fact, according to a study by leading video research company Animoto, 73% of consumers responded that their purchase decision was impacted by a company’s social media presence.

And what is the most popular type of content across all social media properties?

Video.

The best part is that with a scalable video marketing strategy you can use all of the same automated video content for your social media strategies as well, dramatically increasing the return on investment from all of your digital marketing. Would you rather spend $640 per unit -- or much less?  It makes sense to look at what moves units and acquires new customers for the least amount of money. That’s how you increase profitability.

Still need convincing? How about this: 57% of millennials watch more video ads on social media than on television, and 45% of consumers discover brands through video ads; more than recommendations from friends, which is at 31%.

When it comes to discovering brands, word of mouth is still king. But, increasingly, consumers get recommendations from friends and then check out the dealership via social media such as Facebook or online reviews.

Having a healthy and robust presence on social media with video content can influence car shoppers and bring you sales from shoppers you didn’t even know were in the market.

Video content is here to stay and will increasingly dominate all platforms as the preferred type of content influencing sales. If you don’t already have a strategy in place to produce video content to market your inventory, your store’s value propositions, your monthly promotions, your employees, and your brand, you’re behind the eight-ball.

It really doesn’t take as much work as you think. And, the rewards you will reap are well worth the effort.

 Unlock all of the community & features  Join Now