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Todd Smith

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Todd Smith Blog Posts

Ten Rules to Determine How Committed You Are To Automotive Sales

by Todd Smith April 30th

Ten Rules to Determine How Committed You Are To Automotive Sales

by Todd Smith April 30th
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each …
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7 Seismic Shifts Coming to Automotive CRM

by Todd Smith April 5th

7 Seismic Shifts Coming to Automotive CRM

by Todd Smith April 5th
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and …
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Why Getting Fired from a Company I Founded Changed my Life?

by Todd Smith March 5th

Why Getting Fired from a Company I Founded Changed my Life?

by Todd Smith March 5th
Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murr…
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Four Reasons Why BDCs Fail and How to Improve Them NOW

by Todd Smith February 26th

Four Reasons Why BDCs Fail and How to Improve Them NOW

by Todd Smith February 26th
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen?…
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Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

by Todd Smith February 18th

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

by Todd Smith February 18th
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on tech…
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Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

by Todd Smith Nov 29, 2018

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

by Todd Smith Nov 29, 2018
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talk…
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Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

by Todd Smith Nov 13, 2018

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

by Todd Smith Nov 13, 2018
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questi…
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Facebook Marketplace: A Dealership Primer – Part 1

by Todd Smith Oct 30, 2018

Facebook Marketplace: A Dealership Primer – Part 1

by Todd Smith Oct 30, 2018
Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in e…
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Using Customer Service as a Marketing Tool

by Todd Smith Oct 12, 2018

Using Customer Service as a Marketing Tool

by Todd Smith Oct 12, 2018
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many op…
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Peer-to-Peer: Designing a Mentorship Program for Success

by Todd Smith Sep 27, 2018

Peer-to-Peer: Designing a Mentorship Program for Success

by Todd Smith Sep 27, 2018
There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those o…
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Can You Sell Cars On Facebook Marketplace?

by Todd Smith Sep 20, 2018

Can You Sell Cars On Facebook Marketplace?

by Todd Smith Sep 20, 2018
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. …
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Parts Sales: Money Doesn’t Grow on Trees

by Todd Smith Sep 13, 2018

Parts Sales: Money Doesn’t Grow on Trees

by Todd Smith Sep 13, 2018
At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right.…
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Don’t Let Technology Make Your Customers Run for the Hills!

by Todd Smith Sep 6, 2018

Don’t Let Technology Make Your Customers Run for the Hills!

by Todd Smith Sep 6, 2018
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their …
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Stop Chasing Squirrels: The More You Know, the More You Sell

by Todd Smith Aug 30, 2018

Stop Chasing Squirrels: The More You Know, the More You Sell

by Todd Smith Aug 30, 2018
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. &ld…
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Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

by Todd Smith Aug 23, 2018

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

by Todd Smith Aug 23, 2018
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point…
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Are You Lonely in Your Communication with Customers?

by Todd Smith Aug 16, 2018

Are You Lonely in Your Communication with Customers?

by Todd Smith Aug 16, 2018
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds…
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What Does Chat Have to Do with 867-5309?

by Todd Smith Aug 10, 2018

What Does Chat Have to Do with 867-5309?

by Todd Smith Aug 10, 2018
Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it wa…
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