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Todd Smith

Todd Smith President & CEO

Todd Smith Blog Posts

Ten Rules to Determine How Committed You Are To Automotive Sales

Ten Rules to Determine How Committed You Are To Automotive Sales

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each …

7 Seismic Shifts Coming to Automotive CRM

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and …

Why Getting Fired from a Company I Founded Changed my Life?

Why Getting Fired from a Company I Founded Changed my Life?

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murr…

Four Reasons Why BDCs Fail and How to Improve Them NOW

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen?…

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on tech…

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talk…

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questi…

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in e…

Using Customer Service as a Marketing Tool

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many op…

Peer-to-Peer: Designing a Mentorship Program for Success

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those o…

Can You Sell Cars On Facebook Marketplace?

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. …

Parts Sales: Money Doesn’t Grow on Trees

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right.…

Don’t Let Technology Make Your Customers Run for the Hills!

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their …

Stop Chasing Squirrels: The More You Know, the More You Sell

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. &ld…

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point…

Are You Lonely in Your Communication with Customers?

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds…

What Does Chat Have to Do with 867-5309?

What Does Chat Have to Do with 867-5309?

Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it wa…

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