DrivingSales, LLC
Mommy, Where Does Website Traffic Come From?
Do you agree with these numbers? Do your traffic numbers tend to be proportional to these, or different?
Weigh in on the discussion here.
DrivingSales, LLC
Jenny Vance: Top Tips for Online Consumer Engagement
Jenny Vance, PERQ's Executive Vice President of Sales, shares some top tips for dealerships looking to improve and increase their online consumer engagement.
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DrivingSales, LLC
How the Best Dealers Leverage Recorded Phone Calls for Process & Training Improvement
We asked CallRevu President Michael Markette how dealers can leverage the training power of recorded phone calls. Here's what he had to say:
Do you use recorded phone calls to help improve your process and train your staff on phone skills?
2 Comments
Dealer eProcess & CreditMiner
When Mike and I worked at CallSource I remember one NADA where I asked a dealer "Do you listen to your recorded calls?". He just smiled at me and said "of course not". Surprised I then asked "why not?". He said "because the way my people handle phone calls is so horrible I can't stand to listen!" Don't be that dealer. Listen to what Mike says.
DrivingSales, LLC
Ken, WOW. Just wow! I'm no expert on calls, but I'm fairly certain that is NOT the right way to go about it :)
DrivingSales, LLC
Data, Data, Data: Top Dealership Challenges and Mistakes
At DSES 2017, we interviewed Mark Conner, Senior VP of Channel Strategy at LotLinx, on the top challenges dealers face (and the most common mistakes they make) when it comes to their data.
What are you biggest data challenges right now?
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DrivingSales, LLC
Holiday Call Volume
An analysis by call tracking and analytics platform CallRail has revealed that call volume to businesses on both Black Friday and Cyber Monday more than doubled year-over-year across all industries, including automotive. Most surprisingly, though, was Green Monday, where call volume increased nearly 10 times year-over-year. To make the most of the 2017 holiday season, dealerships must prepare for a rise in inbound call volume. With such a steep increase in calls from 2015 to 2016, we can only expect an even bigger jump from 2016 to 2017.
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5 Comments
Amanda Gordon
Self
Hmmmm...appears to be accurate however my question is what is all grouped under "other sources?"
Tori Zinger
DrivingSales, LLC
I'm thinking things like email marketing, possibly?
Derrick Woolfson
Beltway Companies
@Tori, agree - that is about right. We are seeing an increase from the CRM directly. Where customers are clicking through to the site from non-campaign emails we are sending, which are taking them to VDP's. As for social, to be honest - I am surprised that it is not higher? Our's isn't much higher than that. The strongest web traffic referrals for social have been promoting individual units vs. a generic special.
Taylor McConnell
The Automotive Marketing Group
I think some of this depends on your market area and competition. We see a higher percentage of paid traffic, and lower percentage of organic traffic with most of our dealers. However, Organic should always lead the way.
Claudia Sanchez
Work Truck Solutions
It would be better to have a category called "digital marketing" that encompassed email and social media marketing. I primarily work with Commercial Dealerships and email surprisingly does much better than most other marketing sources. My company provides an email marketing program for commercial dealers and it generally accounts for 25% of their total monthly site traffic!