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Trace Ordiway

Trace Ordiway Internet Sales Best Practices Consultant

Trace Ordiway Blog Posts

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

They are tired of doing so much work. After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhau…

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

They don’t trust you. We both know it’s largely unfair, but they don’t trust you.  You’ve seen all the polls where bu…

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Our team’s official Ford Motor Company job title is Digital Marketing Consultant.  Sounds cool.  I like it.  But it&rsq…

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

  Imagine that you run a restaurant.   Out in the dining room it’s nothing but surprises: you open each day with no idea how man…

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  …

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

  I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had…

CONFESSIONS OF A MYSTERY SHOPPER - PT 4

CONFESSIONS OF A MYSTERY SHOPPER - PT 4

  Are you still debating whether to employ text messaging in your eLead response process?  This story may get you off the fence.   …

CONFESSIONS OF A MYSTERY SHOPPER - PT 3

CONFESSIONS OF A MYSTERY SHOPPER - PT 3

This week a wonderful thing happened.  I got to see real salesmanship in action. Here’s the set-up: I only mystery shop Ford dealers, and …

CONFESSIONS OF A MYSTERY SHOPPER - PT 2

CONFESSIONS OF A MYSTERY SHOPPER - PT 2

  Last week, while at a dealer client, and while reviewing the mystery shop I had just done for them, I flashed on a story told to me last year…

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worke…

SECRETS OF INTERNET SALES SUCCESS – REVEALED!

SECRETS OF INTERNET SALES SUCCESS – REVEALED!

  OK, the title of this story is intentionally cheesy, but rest of it is real.  I mystery shopped some Dallas Region Ford-Lincoln eCommerce E…

A TALE OF THREE SALESPEOPLE

A TALE OF THREE SALESPEOPLE

This is a true story told to me in 1996 BC (Before Computers) by sales trainer extraordinaire Diana Ball Cooksey. (www.dbcooksey.com) Diana was a busy…

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