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Trace Ordiway

Trace Ordiway Internet Sales Best Practices Consultant

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Trace Ordiway Blog Posts

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

by Trace Ordiway Aug 7, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

by Trace Ordiway Aug 7, 2011
They are tired of doing so much work. After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhau…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 9

by Trace Ordiway Jul 24, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

by Trace Ordiway Jul 24, 2011
They don’t trust you. We both know it’s largely unfair, but they don’t trust you.  You’ve seen all the polls where bu…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 8

by Trace Ordiway Jul 11, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

by Trace Ordiway Jul 11, 2011
Our team’s official Ford Motor Company job title is Digital Marketing Consultant.  Sounds cool.  I like it.  But it&rsq…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 7

by Trace Ordiway Jun 26, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

by Trace Ordiway Jun 26, 2011
  Imagine that you run a restaurant.   Out in the dining room it’s nothing but surprises: you open each day with no idea how man…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 6

by Trace Ordiway Jun 12, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

by Trace Ordiway Jun 12, 2011
It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  …
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CONFESSIONS OF A MYSTERY SHOPPER - PT 5

by Trace Ordiway May 29, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

by Trace Ordiway May 29, 2011
  I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 4

by Trace Ordiway May 16, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 4

by Trace Ordiway May 16, 2011
  Are you still debating whether to employ text messaging in your eLead response process?  This story may get you off the fence.   …
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CONFESSIONS OF A MYSTERY SHOPPER - PT 3

by Trace Ordiway May 1, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 3

by Trace Ordiway May 1, 2011
This week a wonderful thing happened.  I got to see real salesmanship in action. Here’s the set-up: I only mystery shop Ford dealers, and …
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CONFESSIONS OF A MYSTERY SHOPPER - PT 2

by Trace Ordiway Apr 17, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 2

by Trace Ordiway Apr 17, 2011
  Last week, while at a dealer client, and while reviewing the mystery shop I had just done for them, I flashed on a story told to me last year…
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CONFESSIONS OF A MYSTERY SHOPPER - PT 1

by Trace Ordiway Apr 3, 2011

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

by Trace Ordiway Apr 3, 2011
As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worke…
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SECRETS OF INTERNET SALES SUCCESS – REVEALED!

by Trace Ordiway Mar 20, 2011

SECRETS OF INTERNET SALES SUCCESS – REVEALED!

by Trace Ordiway Mar 20, 2011
  OK, the title of this story is intentionally cheesy, but rest of it is real.  I mystery shopped some Dallas Region Ford-Lincoln eCommerce E…
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A TALE OF THREE SALESPEOPLE

by Trace Ordiway Mar 7, 2011

A TALE OF THREE SALESPEOPLE

by Trace Ordiway Mar 7, 2011
This is a true story told to me in 1996 BC (Before Computers) by sales trainer extraordinaire Diana Ball Cooksey. (www.dbcooksey.com) Diana was a busy…
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