About TradePending

Launched in 2014, we began to simplify the automotive buying process. Today, TradePending brings dealers and consumers together across North America with five cutting-edge products: Trade, Offer, Badges, Payments, and the TradePending API. Brilliant in its simplicity, Trade easily embeds throughout your website to power trade-in valuations. Consumers get lightning fast market data to value their trade-in, whether on desktop or mobile. Your dealership gets more leads and sources more inventory than ever before, powered by the industry’s most sophisticated valuation methodology. Trade will quickly become the #1 or #2 highest ROI solution in your digital marketing plan. Offer empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data. Payments helps increase new car leads that reduce friction with fun, transparent payment engagement. Generate personal payment estimates, offer vehicles that fit their budget from your inventory, and schedule a test drive. While almost every merchandising solution steers shoppers towards price, Badges highlights what makes your inventory unique, valuable, and desirable. We automatically apply “badges” to the vehicles on your SRP and VDP pages. These badges show market supply and demand, and popular local market attributes. Buyers have the visibility to realize they do need to move quickly. Your team leads with value instead of price. We’re pioneering and powering the automotive market data movement with the TradePending API, solving one of the toughest challenges in digital retailing, the trade-in valuation. Over 50 companies today across multiple industries use our flexible and extensible API. At its core are over 900 million data points, refreshed daily & available for your own products and apps. TradePending is the industry leader in data-powered lead generation and transparency.