In 2019 we are seeing upwards of 3,000 ads per day. Between the audio, visual, and social platform ads we consume everyday it has become easy for us to gloss over ads because we see so many of them, and 3,000 ads per day is only going to go up. With certain companies like Netflix and Spotify offering ad free subscription services, people can choose to not see ads for certain platforms they are using.   How can you cut through all this noise?

Ads need to be created for specific audience sectors. An ad needs to be created for those who are interested as much as an ad needs to be created for those who have already purchased from you.

Targeting and retargeting as well as demographic focused advertising has changed the way we advertise. Serving up an ad to a specific audience is easier than ever. The problem lies in the amount of ads we see everyday. You can be serving up an ad to someone who is going to be buying a car in the next couple of months, but having your ad stand out is now the biggest challenge. Your competitors may be serving ads based on a consumers buying intention as well.

Creating an ad in 2019 is no longer about crafting the right messaging with the right design. Messaging and design are still integral to the success of an ad, but it requires understanding consumer behavior for an ad to be as successful as it can be in 2019. This requires you to be in the right place at the right time. Depending on where a shopper is in your sales funnel will determine the type of advertising that you want to serve them. Someone who is close to purchasing a vehicle may prefer something more specific and dedicated, like a test or personalized email, whereas a person who is just beginning to shop may only need to be served ads on social platforms to increase brand awareness.

In order to compete in 2019, you need a targeted ad strategy that delivers the right message to the right customer at the right time.

To help influence buyer behavior make sure to understand your consumers purchasing power, personal preferences, and current economic conditions so you can tailor your marketing campaign effectively.

We will be discussing this further on our upcoming webinar with Outsell will go over how to influence buyer behavior so you can target in-market shoppers.