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Travis Williams

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Travis Williams Blog Posts

The Millennial Car Buyer

by Travis Williams August 15th

The Millennial Car Buyer

by Travis Williams August 15th
Millennials currently represent the majority of car buyers and will represent 40% of the car-buying market in 2020. Determining how to sell cars to Millenn…
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Implementing Omnichannel Strategies

by Travis Williams August 9th

Implementing Omnichannel Strategies

by Travis Williams August 9th
The omnichannel buying experience customers expect is gaining adoption in automotive.  Implementing omnichannel strategies such as digital retailing c…
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Green Cars Continue to Increase Market Share

by Travis Williams August 1st

Green Cars Continue to Increase Market Share

by Travis Williams August 1st
Edmunds has forecasted the 16.9 million new vehicle sales will take place in 2019. With strong economic indicators such as affordable financing rates an…
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Is Your Dealership Prepared to Handle These Conversation Topics?

by Travis Williams June 20th

Is Your Dealership Prepared to Handle These Conversation Topics?

by Travis Williams June 20th
Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…
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Creating Ads for The Right Audience at The Right Time

by Travis Williams June 3rd

Creating Ads for The Right Audience at The Right Time

by Travis Williams June 3rd
In 2019 we are seeing upwards of 3,000 ads per day. Between the audio, visual, and social platform ads we consume everyday it has become easy for us to glo…
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Innovators and Automotive

by Travis Williams May 23rd

Innovators and Automotive

by Travis Williams May 23rd
The automotive industry is a crazy place to be right now. The disruptive Uber-isation of the industry has presented itself with many challenges and rewards…
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