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Travis Williams

Travis Williams Digital Marketing Coordinator

Travis Williams Blog Posts

The Millennial Car Buyer

The Millennial Car Buyer

Millennials currently represent the majority of car buyers and will represent 40% of the car-buying market in 2020. Determining how to sell cars to Millenn…

Implementing Omnichannel Strategies

Implementing Omnichannel Strategies

The omnichannel buying experience customers expect is gaining adoption in automotive.  Implementing omnichannel strategies such as digital retailing c…

Green Cars Continue to Increase Market Share

Green Cars Continue to Increase Market Share

Edmunds has forecasted the 16.9 million new vehicle sales will take place in 2019. With strong economic indicators such as affordable financing rates an…

Is Your Dealership Prepared to Handle These Conversation Topics?

Is Your Dealership Prepared to Handle These Conversation Topics?

Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…

Creating Ads for The Right Audience at The Right Time

Creating Ads for The Right Audience at The Right Time

In 2019 we are seeing upwards of 3,000 ads per day. Between the audio, visual, and social platform ads we consume everyday it has become easy for us to glo…

Innovators and Automotive

Innovators and Automotive

The automotive industry is a crazy place to be right now. The disruptive Uber-isation of the industry has presented itself with many challenges and rewards…

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