Trilogy’s Enterprise Lead Management System (ELMS) delivers the highest closing new and used vehicle leads, unparalleled transparency, and best-in-class customer service. Our system routes all online and offline lead types through our patented Buyer Intention Engine that measures consumers’ intent to purchase. All leads are scored, prioritized, validated, appended and where necessary treated before being distributed to the dealer’s CRM. Trilogy is the only supplier that rejects/accepts 3rd Party leads in real-time using its patented scoring model.