Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more revenue.

Spiffit is the leading provider of SaaS (Software as a Service) sales incentive management applications and has been a DealerBuilt Channel Partner for the past four years. The previous integration was purely for the service side of the business and is now expanded into sales and accounting as well. 

DealerBuilt DMS clients using the Spiffit platform can now manage their various sales performance incentive funds more efficiently and certainty. The Spiffit program not only automates burdensome manual incentive program recordkeeping and reporting but also delivers more actionable spiffs accountability that helps drive sales performance.

Spiffit tracks the spiff incentive programs of dealership OEMs, vendors and dealer groups and displays liabilities, reconciles claims and compiles downloadable program data for accurate/concise reporting and fulfillment. The automated and DMS-driven platform enables sharing of sales, financial and performance metrics by employee and department, in real-time. Spiffit Scoreboards engage the entire team from management to staff.

Spiffit also provides DealerBuilt clients with accurate and accessible digital documentation for all contests and pay plans to simplify incentives program administration, accounting, and payroll. With Spiffit, DealerBuilt clients eliminate end-of-month crunching of manual incentives reports, which themselves can be questionable, time-consuming and ineffective for motivational purposes.

“DealerBuilt provides hundreds of dealers with a DMS that empowers their staff to build processes best for them, encompassing a system centered around their customers, which makes Spiffit a perfect partner," stated Veronica Dunford, DealerBuilt Executive Vice President of Business Development. “Spiffit is the kind of revolutionary technology we seek to provide for DealerBuilt clients, and we’re excited to expand our partnership to provide performance-enhancement solutions like this to help our clients push back margin compression."

“Spiffit’s expanded integration with DealerBuilt proves our commitment to implement and manage spiff programs for DealerBuilt’s clients,” said Sean Ugrin, Spiffit founder and Chief Executive Officer. “Now, DealerBuilt clients using Spiffit will see increased sales by engaging their staff and management in improved incentive program management. In line with DealerBuilt, our desire for a great customer experience is priority one.”

About DealerBuilt:

DealerBuilt is a premier provider of Dealer Management Systems for retail automobile dealerships. DealerBuilt's integrated LightYear DMS has proven to be an effective solution for the operation of successful Dealers and Dealership groups of all sizes nationwide. DealerBuilt, located in Mason City, IA, and Grapevine, TX, has enjoyed steady growth as automobile Dealers seek additional choices to manage their dealer operations. For more information about DealerBuilt, call or visit (888) 808-0733 / https://dealerbuilt.com/

About Spiffit:

Spiffit is a leading provider of SaaS sales incentive applications that drive revenue. Spiffit’s powerful application has been proven to increase performance by promoting and rewarding profitable behavior for automotive dealers of all sizes. Spiffit, in Denver, Colorado, has been growing steadily as automotive dealers see the improved results achieved by implementing and managing targeted Spiff programs for both Service and Sales. For more information, contact Spiffit.com or e-mail hello@Spiffit.com.

Media Contact:

Sara Callahan

Carter West Public Relations

727-288-2159

carterwestpr@gmail.com

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in harmony. And that is what dealers want.

I’m not suggesting that everyone sit in a circle and sing "Kumbaya," but just that when a dealer finds a solution which promises to increase sales or CSI, they really wish that all their other technology partners would play nice.

Is the vendor community afraid of ‘partnership’? Why is there a problem providing dealers with choices as far as what works best for THEM, rather than the vendor?

Here’s how I see it:

1. 1. Lack of Mutual Clients to Justify the Effort – Far too frequently, especially if the solution is a startup, other technology vendors feel it lacks the demand necessary to justify spending much time and effort refining the integration between the two companies.
2. While understandable, this roadblock for the start-up can also end up being a retention issue for the larger technology vendor, if the dealer(s) want the service badly enough. Many dealers change technology providers merely because they want solutions to work together. If their vendor is unwilling, they go and find others that are.
3. 2. Fear or Elimination – Some vendors, especially new technology solutions, fear integration with larger companies, such as DMS and CRM vendors. Rightly or wrongly, they feel the larger company will simply copy their technology and roll it out to their existing dealer clients -- potentially putting them out of business. As new technologies continue to roll out, vendors should work together to service the client properly.
4. 3. Technical Disparities – At times, larger companies expect smaller companies to adapt to them, not vice versa. However, larger technology companies usually have more resources and the ability to integrate. And, while larger companies sometimes feel that they can’t integrate with every new technology arriving on the scene, for the most part, these new technology companies only need access to and/or cooperation from larger companies in small pieces, which is easier to accomplish.
5. 4. Data security – The importance of data security in the industry cannot be overstated. And as an industry, while much has been done, there is always work in front of us. Dealerships want more say in what is transmitted. Who is responsible comes into question. DMS vendors certainly bear a considerable portion of the cost to maintain data security. With the right safeguards established during the integration and/or data sharing process, by companies both large and small, it is possible to protect the privacy and security of consumer data.
6.  

In the end, the goal for any dealer technology provider should be to make things easier and more profitable for their dealers. The best way to do that is for everyone to work together to benefit BOTH dealers and the industry in general. Technology companies will continue to innovate, and DMS providers should welcome that. Those that make integration difficult, or just refuse, will find themselves losing clients.