Will McGinnis

Company: vAuto

Will McGinnis Blog
Total Posts: 7    
Nov 11, 2014

Are You Collecting Your Rent?

47765ff8b981a63f260e88c8dc519080.jpeg?t=

 

As I was discussing some plans about moving into 2015 with some colleagues, the thought occurred to me that there are varying opinions in our industry about “price” and “turn,” and I wanted to take a simpler step towards the conversation.

Every dealership has a finite number of spaces outside, and unless you are buying the lot next door from WaWa, it’s going to stay that way. The way I see it, the cars you purchase or trade to put in those spaces owe you rent. Whether you floor plan or own the inventory, the car itself is irrelevant. Each one of them is costing you money. The average “holding cost” or Fixed Cost per Vehicle per Day averages out to $28 a day. I’ve found this number in a couple places including an NADA post from 2012 as well as this one by NCM

You may disagree with that exact number… well, that's okay. Let's just get back to the “owing you rent” part.

Example: You have 50 spaces outside and every one of them has a vehicle sitting in it. Each vehicle gets the space without paying you rent along with costing you insurance, floor plan, recon costs, (you already paid your service manager and shop bill, right?) but it’s also holding onto that coveted rent that you and your salespeople are depending on. So if you let it sit for over 30 days and then let it sit some more (45, 60 or even 90 days), you ultimately send the sheriff in to kick it out and likely lose that rent money and then some more by wholesaling it off.  At the very least, you may break even, but did you really “break even?"

Having had the privilege of helping hundreds of dealers, I can personally tell you that a simple shift in your mindset can pay dividends immediately. Hopefully this short post helps you understand that our world doesn’t have to be an emotional rollercoaster when it comes to evicting vehicles that pay little, and in many cases, no rent at all. Each one of those vehicles you put on your lot is an inanimate object - they aren’t squatters by nature and they don’t want to be there any longer than you want them to be.

Now go collect some rent! 

Will McGinnis

vAuto

Director of Sales - West Region

9279

22 Comments

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

I agree that dealers need to focus more on their aged inventory problem, no doubt, but they don't like hearing it, especially from vendors. Your company (vAuto) cannot possibly be excited by this post. Car dealers as a whole are growing more and more tired of being told how to sell cars by vendors who, in many cases, have never even held an upper level management position (GSM or GM) working at an actual car dealership. The surest way to upset an entire segment of the industry is to tell them how they should manage their used car inventory. It's a very touchy subject. FYI. Good luck!

Larry Schlagheck

DrivingSales

Nov 11, 2014  

I guess you could say the same of most every post from a vendor on DrivingSales, but we welcome the participation on our platform from everyone. Looking back over 2014, some of the most active and engaging posts on DS.com have come from vendors. Yes, we know that dealers can get tired of hearing what they "should be doing" from others but I would put forth that Will has seen more inventory mix ups, mess ups, miscues, successes, wins and conquests than most dealers ever will since he steps foot in many different dealerships on a weekly basis. Not saying he's an expert (and I don't believe he said that either), but getting others in the industry to think about a given topic and perhaps make a change for the better as a result is what DS.com is all about. We appreciate your participation, as well, Dennis as you bring a unique perspective to many topics. Thanks to both of you for being active on DS.com.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

That is possibly true, Larry. As any veteran of the industry knows, a dealers used car inventory is like one of their kids. That was my point.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

@Dennis - I'm going to take a wild guess here and say that both the community and vAuto are perfectly fine with this post. Will is a respected member of the automotive community who is simply sharing his experience (without even a hint of sales pressure) to help dealers continue to improve their performance - that's the only thing that matters here. Cheers to you Will for the contribution. Keep it up.

Jay Radke

cDemo Mobile Solutions

Nov 11, 2014  

Great post Will, I spent the larger part of my (previous) "Dealer career" driving this number as low as possible for 5 retail locations. Inventory turn is a basic concept most of the industry overlooks. And usually the reason why it is ignored or tolerated at higher levels is: either a) the manager has a fear to admit they made a purchase mistake, b) overvalued a trade-in to make a deal or c) just simply got caught in a market shift. All part of the industry. You don't have to have been a GSM or GM to understand simple math. Larry - I don't buy into "dealers are getting tired of hearing what they should be doing". I know 100's of DPs and GMs that ask for help everyday from guys like Will. It just seems there is more resistance to listening from the 2% of the dealers that are present in the room. Will - I agree 100% with your $28 per day number and have the Manheim/Adesa data to show the wholesale "cost to carry". Be happy to share it with you.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

Such class attacking someone for their opinion when it does not involve you at all.. Wow.. You guys never stop. The fact that there are 2 different automotive communities must be recognized. There are dealers and there are vendors. It is not the same community and each one does not share every little detail or bit of information with the other.Those are just facts. No big deal. Dealers do indeed grow sick and tired of hearing how to sell cars from people who have never even held an upper management position at a dealership. If you think thats not true then you need to pay better attention to your clients. There isnt anything new here so it's pretty petty that others want to make it something it is not. I didn't realize everyone had such thin skin, gentlemen. If you look back at my comment you will see that I was only pointing out the fact that dealers, not vendors, take their used car inventory very seriously, are touchy about the subject and are very sensitive to opinions from outsider's. That is all. End of story. Now it has to be some big production. Wow! @ Eric - I don't remember you being part of this conversation so not sure why you would target me. Why you must continue to stalk other people's conversation is beyond me.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

Dennis, apparently you don't seem to understand the basic mechanics of how blog comments, or basic community tact, seem to function. This is a place for constructive, positive discussion. Nobody needs to ask for someone else's opinions, nobody is stalking someone when they address others in comments; it's called a conversation, either handle it with maturity or stay out of it - your comments are continuously off-putting and don't lend themselves to a positive environment whatsoever.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

I understand everything just fine. What I don't understand is when it became okay for a vendor to target and attack people who work in dealership's every day. That is not good! Once again, I was not speaking to anyone directly. You are obviously trying to make this something it wasn't. There is no need for the constant attacks, targeting or yet another attempt at cyber bullying. It will not work. I made a statement that is a fact. Take it or leave it, but it is 100% true. @Eric - I wasn't aware you were the community police. You made it very obvious you showed up just to attack me. As usual, but without reason or cause. You are not a community officer or representative. Facts are facts! My apologies to the others involved for your continued bad decisions based on some kind of hard feelings towards me.

Tom Hawkins

Hawkins Chevrolet

Nov 11, 2014  

Dennis...I love you (in a Christian way, of course) and appreciate the help you have given me and others...but I disagree with you here. I appreciated the reminder and the $28/day cost because I am not as good at inventory management as I should be. As a dealer, I don't mind hearing it because I know that many of the vendors come from the dealer world and have my best interests in mind. With you being both a dealer and a vendor, you are protective of dealers and I certainly can see why you have that concern...however, I don't believe it's warranted here for sure...in my opinion.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

@Tom .. I respect you a ton, appreciate your response and if you look back at my first comment it was just a friendly reminder, from a long time used car dealer, that most dealers don't appreciate advice from people they don't know concerning their used car inventory. They are very sensitive to discussing that subject with strangers and we all need to be careful and respect the dealers. That is all it was, but as usual it has to be made into some big production that it was not intended to be, by people not even involved. The same group does it over and over and over and over. This is where the disconnect is loud and clear. When you have certain vendors who feel it is okay to target and attack members of the dealer community there is a big problem. I am done with this conversation, and the facts speak for themselves. My apologies to you, Will, for everyone feeling the need to hijack your post.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

While I'm not the community police as you put it, I am one of the original members of this fine community who worked tirelessly for years helping Jared build this site into the top tier destination that it has become - and would like for it to retain that same level of quality without having one vendor belittle another vendor simply for sharing credible, and most importantly, original content.

Bill Playford

DealerKnows Consulting

Nov 11, 2014  

Great insights, Will. It's often that the simple solutions get overlooked.

Nov 11, 2014  

All, Thank you for the comments and love! The point of this post as with all of my posts was to simply share observations and experiences to help fellow dealers. Throughout my career I've had the privilege of working with dealers in many different capacities to assist them with many different components of their business and I look forward to continuing my efforts for many years to come. @Dennis – no one is attacking you for anything other than making this comment thread out to be about Dennis Wagner. I have never met you or conversed with you but I can tell you that I'm only going to acknowledge you this once. 1. This was not a post about vAuto. However, I can assure you that they are okay with this post. This is a post about the investment that dealers make in their vehicles and what it's costing them when vehicles sit on their lot. It's simple math and I wanted to share it. This isn't about using a tool like vAuto or any other to help. It's about giving our community information to give them pause to reflect on their internal strategies to alleviate some of those costly burdens. 2. "That is possibly true, Larry. As any veteran of the industry knows, a dealers used car inventory is like one of their kids. That was my point" This comment makes the point of my article precisely. So I'll use your analogy instead. Dealers may not want to hear about their "kids" sitting out there costing them money but fact of the matter is…"Those kids need to go get a job and stop sleeping on my couch when they're over 30…days" 3. Neither Eric, nor others sought you out to attack you. Unfortunately, you were the first to comment making assumptions about me and about our industry that you call facts. When you make broad statements like the ones you do, they naturally incite retort, which I think is your goal. Everyone is entitled to their opinion and I respect yours just like any other even if we don't agree but no one is attacking you... just your words.

Bill Simmons

Haley Toyota Certified Sales Center

Nov 11, 2014  

Great insights Will. This reminds me of a reference Brian Benstock made in Dale's first book. And his "rent per space" is a whole lot higher in Queens N.Y.!

Jay Radke

cDemo Mobile Solutions

Nov 11, 2014  

Bill is right on the mark with "rent" being higher in NY. Wholesale drops at auction in the Eastern market are swift and large at some points of the year.

Bill Playford

DealerKnows Consulting

Nov 11, 2014  

Showing regional variation of market/turn conditions would make an awesome follow-up post!

Chris Pyle

Sloan Ford

Nov 11, 2014  

So tomorrow is Thanksgiving and as I look back over the past year, I would be remiss if I didn't say thanks to Will McGinnis and V-Auto for all they've done for me and my dealership. When I met Will for the first time, we got on the topic of Dale's Velocity books (the 1st two I had read many times) and without asking, Will brought me a copy of "Overdrive" the very next day. It's a small thing and guys like Will may be rare, but for guys like me that enjoy learning how to generate faster turns with higher net profits, he's the best! He cares about his dealers, as do most of the guys I've met from V-Auto. When he takes the time to post something he feels may be helpful, it's because he's trying to help! Anyway, I for one enjoyed the article and hope all the guys over at V-Auto have a very Happy Thanksgiving!

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

@Will - I wish that were true, but I have a clear and well documented history showing otherwise. My last comment has been deleted about 10 times by someone also. @Eric - No Eric, if I hadn't been targeted and attacked by a certain group of people, some of which are posting on Twitter/Facebook now and often, trying to stir the pot or get others to join in on the attacks by the vendor community against the dealer community, I might have considered it a coincidence that you replied here, but we both know that isn't true. You were obviously contacted by someone to come and fight the evil car dealers, we know this. Do you not see how bad that looks on the vendor communities behalf? Vendors cannot attack the dealer community. It just can't happen. What? Maybe another 2 or 3 in that very group are in this thread now because of others trying to create drama. The constant attacks that have happened over and over and over again by the group will no longer happen at all.. Period! or it will be made public on this and every other social media platform for all dealers to see. There is a very clear pattern developing, Eric and it is not a pretty one.

jack jason

Sweet Motor Sales

Nov 11, 2014  

Too many dealer principals are still locked into old school GP per retail unit thinking. Managers are called to the carpet for "giving away" units. You can't spend GPRU, only total gross. A unit that retails for $1000 in the first 10 days on the lot is generating more NET dollars than the unit that sold for $2000 60 days later. Once they "get it" it becomes a no brainer.

Megan Barto

Faulkner Nissan

Dec 12, 2014  

Do you factor in your digital marketing efforts into "your rent?"

Dec 12, 2014  

Love it, Bill Simmons! - I don't want to get too far down in the weeds, Playford but rest assured that there will be a follow up post. ;) Likely, thanks to Jay's help with some more data points. Thanks for the kind words, Chris. It was great to read it and also realize that we met well over a year and a half ago. Glad things are going well for you! Thank you for your input, Jack! You hit the nail on the head!! Great question, Megan! Yes, all expenses are factored in. (i.e. commissions, marketing, delivery, etc.)

Jasen Rice

LotPop.com

Dec 12, 2014  

Will, great post, keep them coming. As an old vAuto Director and longtime previous employee, I know vAuto would support this post and they only hire car "guys" and "gals", most of them with upper management experience and some were dealers themselves, to help their dealerships improve their used car operations. Inventory is a depreciating asset on its own, not counting the "rent" it takes to move it, to turn is the key. I have seen too many dealers go into hold and hope mode with their inventory and get crushed in the long run.

Nov 11, 2014

Are You Collecting Your Rent?

47765ff8b981a63f260e88c8dc519080.jpeg?t=

 

As I was discussing some plans about moving into 2015 with some colleagues, the thought occurred to me that there are varying opinions in our industry about “price” and “turn,” and I wanted to take a simpler step towards the conversation.

Every dealership has a finite number of spaces outside, and unless you are buying the lot next door from WaWa, it’s going to stay that way. The way I see it, the cars you purchase or trade to put in those spaces owe you rent. Whether you floor plan or own the inventory, the car itself is irrelevant. Each one of them is costing you money. The average “holding cost” or Fixed Cost per Vehicle per Day averages out to $28 a day. I’ve found this number in a couple places including an NADA post from 2012 as well as this one by NCM

You may disagree with that exact number… well, that's okay. Let's just get back to the “owing you rent” part.

Example: You have 50 spaces outside and every one of them has a vehicle sitting in it. Each vehicle gets the space without paying you rent along with costing you insurance, floor plan, recon costs, (you already paid your service manager and shop bill, right?) but it’s also holding onto that coveted rent that you and your salespeople are depending on. So if you let it sit for over 30 days and then let it sit some more (45, 60 or even 90 days), you ultimately send the sheriff in to kick it out and likely lose that rent money and then some more by wholesaling it off.  At the very least, you may break even, but did you really “break even?"

Having had the privilege of helping hundreds of dealers, I can personally tell you that a simple shift in your mindset can pay dividends immediately. Hopefully this short post helps you understand that our world doesn’t have to be an emotional rollercoaster when it comes to evicting vehicles that pay little, and in many cases, no rent at all. Each one of those vehicles you put on your lot is an inanimate object - they aren’t squatters by nature and they don’t want to be there any longer than you want them to be.

Now go collect some rent! 

Will McGinnis

vAuto

Director of Sales - West Region

9279

22 Comments

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

I agree that dealers need to focus more on their aged inventory problem, no doubt, but they don't like hearing it, especially from vendors. Your company (vAuto) cannot possibly be excited by this post. Car dealers as a whole are growing more and more tired of being told how to sell cars by vendors who, in many cases, have never even held an upper level management position (GSM or GM) working at an actual car dealership. The surest way to upset an entire segment of the industry is to tell them how they should manage their used car inventory. It's a very touchy subject. FYI. Good luck!

Larry Schlagheck

DrivingSales

Nov 11, 2014  

I guess you could say the same of most every post from a vendor on DrivingSales, but we welcome the participation on our platform from everyone. Looking back over 2014, some of the most active and engaging posts on DS.com have come from vendors. Yes, we know that dealers can get tired of hearing what they "should be doing" from others but I would put forth that Will has seen more inventory mix ups, mess ups, miscues, successes, wins and conquests than most dealers ever will since he steps foot in many different dealerships on a weekly basis. Not saying he's an expert (and I don't believe he said that either), but getting others in the industry to think about a given topic and perhaps make a change for the better as a result is what DS.com is all about. We appreciate your participation, as well, Dennis as you bring a unique perspective to many topics. Thanks to both of you for being active on DS.com.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

That is possibly true, Larry. As any veteran of the industry knows, a dealers used car inventory is like one of their kids. That was my point.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

@Dennis - I'm going to take a wild guess here and say that both the community and vAuto are perfectly fine with this post. Will is a respected member of the automotive community who is simply sharing his experience (without even a hint of sales pressure) to help dealers continue to improve their performance - that's the only thing that matters here. Cheers to you Will for the contribution. Keep it up.

Jay Radke

cDemo Mobile Solutions

Nov 11, 2014  

Great post Will, I spent the larger part of my (previous) "Dealer career" driving this number as low as possible for 5 retail locations. Inventory turn is a basic concept most of the industry overlooks. And usually the reason why it is ignored or tolerated at higher levels is: either a) the manager has a fear to admit they made a purchase mistake, b) overvalued a trade-in to make a deal or c) just simply got caught in a market shift. All part of the industry. You don't have to have been a GSM or GM to understand simple math. Larry - I don't buy into "dealers are getting tired of hearing what they should be doing". I know 100's of DPs and GMs that ask for help everyday from guys like Will. It just seems there is more resistance to listening from the 2% of the dealers that are present in the room. Will - I agree 100% with your $28 per day number and have the Manheim/Adesa data to show the wholesale "cost to carry". Be happy to share it with you.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

Such class attacking someone for their opinion when it does not involve you at all.. Wow.. You guys never stop. The fact that there are 2 different automotive communities must be recognized. There are dealers and there are vendors. It is not the same community and each one does not share every little detail or bit of information with the other.Those are just facts. No big deal. Dealers do indeed grow sick and tired of hearing how to sell cars from people who have never even held an upper management position at a dealership. If you think thats not true then you need to pay better attention to your clients. There isnt anything new here so it's pretty petty that others want to make it something it is not. I didn't realize everyone had such thin skin, gentlemen. If you look back at my comment you will see that I was only pointing out the fact that dealers, not vendors, take their used car inventory very seriously, are touchy about the subject and are very sensitive to opinions from outsider's. That is all. End of story. Now it has to be some big production. Wow! @ Eric - I don't remember you being part of this conversation so not sure why you would target me. Why you must continue to stalk other people's conversation is beyond me.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

Dennis, apparently you don't seem to understand the basic mechanics of how blog comments, or basic community tact, seem to function. This is a place for constructive, positive discussion. Nobody needs to ask for someone else's opinions, nobody is stalking someone when they address others in comments; it's called a conversation, either handle it with maturity or stay out of it - your comments are continuously off-putting and don't lend themselves to a positive environment whatsoever.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

I understand everything just fine. What I don't understand is when it became okay for a vendor to target and attack people who work in dealership's every day. That is not good! Once again, I was not speaking to anyone directly. You are obviously trying to make this something it wasn't. There is no need for the constant attacks, targeting or yet another attempt at cyber bullying. It will not work. I made a statement that is a fact. Take it or leave it, but it is 100% true. @Eric - I wasn't aware you were the community police. You made it very obvious you showed up just to attack me. As usual, but without reason or cause. You are not a community officer or representative. Facts are facts! My apologies to the others involved for your continued bad decisions based on some kind of hard feelings towards me.

Tom Hawkins

Hawkins Chevrolet

Nov 11, 2014  

Dennis...I love you (in a Christian way, of course) and appreciate the help you have given me and others...but I disagree with you here. I appreciated the reminder and the $28/day cost because I am not as good at inventory management as I should be. As a dealer, I don't mind hearing it because I know that many of the vendors come from the dealer world and have my best interests in mind. With you being both a dealer and a vendor, you are protective of dealers and I certainly can see why you have that concern...however, I don't believe it's warranted here for sure...in my opinion.

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

@Tom .. I respect you a ton, appreciate your response and if you look back at my first comment it was just a friendly reminder, from a long time used car dealer, that most dealers don't appreciate advice from people they don't know concerning their used car inventory. They are very sensitive to discussing that subject with strangers and we all need to be careful and respect the dealers. That is all it was, but as usual it has to be made into some big production that it was not intended to be, by people not even involved. The same group does it over and over and over and over. This is where the disconnect is loud and clear. When you have certain vendors who feel it is okay to target and attack members of the dealer community there is a big problem. I am done with this conversation, and the facts speak for themselves. My apologies to you, Will, for everyone feeling the need to hijack your post.

Eric Miltsch

DealerTeamwork LLC

Nov 11, 2014  

While I'm not the community police as you put it, I am one of the original members of this fine community who worked tirelessly for years helping Jared build this site into the top tier destination that it has become - and would like for it to retain that same level of quality without having one vendor belittle another vendor simply for sharing credible, and most importantly, original content.

Bill Playford

DealerKnows Consulting

Nov 11, 2014  

Great insights, Will. It's often that the simple solutions get overlooked.

Nov 11, 2014  

All, Thank you for the comments and love! The point of this post as with all of my posts was to simply share observations and experiences to help fellow dealers. Throughout my career I've had the privilege of working with dealers in many different capacities to assist them with many different components of their business and I look forward to continuing my efforts for many years to come. @Dennis – no one is attacking you for anything other than making this comment thread out to be about Dennis Wagner. I have never met you or conversed with you but I can tell you that I'm only going to acknowledge you this once. 1. This was not a post about vAuto. However, I can assure you that they are okay with this post. This is a post about the investment that dealers make in their vehicles and what it's costing them when vehicles sit on their lot. It's simple math and I wanted to share it. This isn't about using a tool like vAuto or any other to help. It's about giving our community information to give them pause to reflect on their internal strategies to alleviate some of those costly burdens. 2. "That is possibly true, Larry. As any veteran of the industry knows, a dealers used car inventory is like one of their kids. That was my point" This comment makes the point of my article precisely. So I'll use your analogy instead. Dealers may not want to hear about their "kids" sitting out there costing them money but fact of the matter is…"Those kids need to go get a job and stop sleeping on my couch when they're over 30…days" 3. Neither Eric, nor others sought you out to attack you. Unfortunately, you were the first to comment making assumptions about me and about our industry that you call facts. When you make broad statements like the ones you do, they naturally incite retort, which I think is your goal. Everyone is entitled to their opinion and I respect yours just like any other even if we don't agree but no one is attacking you... just your words.

Bill Simmons

Haley Toyota Certified Sales Center

Nov 11, 2014  

Great insights Will. This reminds me of a reference Brian Benstock made in Dale's first book. And his "rent per space" is a whole lot higher in Queens N.Y.!

Jay Radke

cDemo Mobile Solutions

Nov 11, 2014  

Bill is right on the mark with "rent" being higher in NY. Wholesale drops at auction in the Eastern market are swift and large at some points of the year.

Bill Playford

DealerKnows Consulting

Nov 11, 2014  

Showing regional variation of market/turn conditions would make an awesome follow-up post!

Chris Pyle

Sloan Ford

Nov 11, 2014  

So tomorrow is Thanksgiving and as I look back over the past year, I would be remiss if I didn't say thanks to Will McGinnis and V-Auto for all they've done for me and my dealership. When I met Will for the first time, we got on the topic of Dale's Velocity books (the 1st two I had read many times) and without asking, Will brought me a copy of "Overdrive" the very next day. It's a small thing and guys like Will may be rare, but for guys like me that enjoy learning how to generate faster turns with higher net profits, he's the best! He cares about his dealers, as do most of the guys I've met from V-Auto. When he takes the time to post something he feels may be helpful, it's because he's trying to help! Anyway, I for one enjoyed the article and hope all the guys over at V-Auto have a very Happy Thanksgiving!

Dennis Wagner

TheDennisWagner.com

Nov 11, 2014  

@Will - I wish that were true, but I have a clear and well documented history showing otherwise. My last comment has been deleted about 10 times by someone also. @Eric - No Eric, if I hadn't been targeted and attacked by a certain group of people, some of which are posting on Twitter/Facebook now and often, trying to stir the pot or get others to join in on the attacks by the vendor community against the dealer community, I might have considered it a coincidence that you replied here, but we both know that isn't true. You were obviously contacted by someone to come and fight the evil car dealers, we know this. Do you not see how bad that looks on the vendor communities behalf? Vendors cannot attack the dealer community. It just can't happen. What? Maybe another 2 or 3 in that very group are in this thread now because of others trying to create drama. The constant attacks that have happened over and over and over again by the group will no longer happen at all.. Period! or it will be made public on this and every other social media platform for all dealers to see. There is a very clear pattern developing, Eric and it is not a pretty one.

jack jason

Sweet Motor Sales

Nov 11, 2014  

Too many dealer principals are still locked into old school GP per retail unit thinking. Managers are called to the carpet for "giving away" units. You can't spend GPRU, only total gross. A unit that retails for $1000 in the first 10 days on the lot is generating more NET dollars than the unit that sold for $2000 60 days later. Once they "get it" it becomes a no brainer.

Megan Barto

Faulkner Nissan

Dec 12, 2014  

Do you factor in your digital marketing efforts into "your rent?"

Dec 12, 2014  

Love it, Bill Simmons! - I don't want to get too far down in the weeds, Playford but rest assured that there will be a follow up post. ;) Likely, thanks to Jay's help with some more data points. Thanks for the kind words, Chris. It was great to read it and also realize that we met well over a year and a half ago. Glad things are going well for you! Thank you for your input, Jack! You hit the nail on the head!! Great question, Megan! Yes, all expenses are factored in. (i.e. commissions, marketing, delivery, etc.)

Jasen Rice

LotPop.com

Dec 12, 2014  

Will, great post, keep them coming. As an old vAuto Director and longtime previous employee, I know vAuto would support this post and they only hire car "guys" and "gals", most of them with upper management experience and some were dealers themselves, to help their dealerships improve their used car operations. Inventory is a depreciating asset on its own, not counting the "rent" it takes to move it, to turn is the key. I have seen too many dealers go into hold and hope mode with their inventory and get crushed in the long run.

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