With a rapidly changing automotive market, car dealers are shifting from traditional media and are flocking towards new marketing tactics -- especially Social Media, which allows for vastly increased communication between businesses and consumers along with using the social media sites for increased customer relationships. Tap into the market where 561 million people are using a wide variety of social media sites like Twitter, Facebook, YouTube, to share information, opinions, comments, pictures, and videos. These sites are networks of millions of people that are in a constant state of interaction and exchange of information. AUTOMOTIVE SOCIAL MEDIA PROGRAM Social Media Roadmap • Account Set Up • Primary Sites (visible sites) Facebook, Twitter, Blogger, Flickr, Youtube, Dealer Rater • Secondary Sites (background sites) Digg, StumbleUpon, Delicious, Reddit • Blog Directories BlogCatalog, Technorati, Blogged • Profile Creation Dealer Standards - Photo, Brand, Content, Widgets • Blog Cu