DrivingSales Executive Summit

​The absolute highest quality training 

event for forward-thinking dealers.

OCT 11-13, 2020 | The Aria, Las Vegas

Take advantage of early-bird pricing!

DrivingSales Executive Summit 2.0

A new and improved way to learn. DSES 2.0 utilizes a hybrid in-person and virtual format to provide you and your team with a top-class educational experience.

Attend in person

The in-person DSES experience you know and love. Network and collaborate with your peers in Vegas and learn from the top educators in retail automotive today.

Attend virtually

Can’t make it to Vegas? We now offer a virtual registration. Stream the event live and watch any of the content for 12 months. Virtual registration is included with all in-person attendees.

Experience ALL of the education

With the DSES 2.0 format, attendees are given 12 month online access to watch or rewatch all of the keynote or breakout sessions to make sure that you maximize your experience.

Train your team

DSES brings the training to your team. Each in-person registration comes with 5 virtual passes to make sure your dealership can experience the learning from DSES. 

Apply Your Learning

Experience meaningful growth at your dealership by applying what you learn. DSES 2.0 lets you move the needle by providing follow-up training and access to software that helps manage and implement the processes learned at DSES.


Virtual Attendee

Virtual-only access. Stream DSES and get access to all keynote and breakout presentations for 12 months. Get access to follow-up training and software.

 Regular $399 

Early-Bird $349

Dealer pricing

Premium Attendee

The in-person DSES experience you know and love for a single attendee, five virtual passes and access to follow-up training and software

 Regular $949 

Early-Bird $849

Dealer pricing

Premium Executive Team

The in-person DSES experience for your Executive Team (four in-person attendees), 20 virtual passes and access to follow-up training and software.

 Regular $2,799 

Early-Bird $2,599

Dealer pricing

Apply what you learn at your dealership

Included with all registrations is access to follow-up training and software to make sure that the processes learned at DSES are mastered.

  • Live, follow-up training sessions done virtually to reinforce the training covered at DSES.
  • Homework assignments corresponding with the training so attendees can put their learning into action.
  • All managed within software built for dealers. All DSES attendees receive software access.

Keynote Speaker

Rethinking Innovation

Carla Johnson

Is your dealership prepared to capitalize on the rapidly changing customer expectations? The world today is drastically different than it was a few months ago. From digital retailing to marketing to customer experience strategies, you must create an organization that can innovate.

Carla Johnson will show you a step by step framework for discovering innovative solutions and implementing them at your store.

Too often, we try to copy the strategies of the Apples, Zappos and Amazons of the world. Just because these strategies work for them, doesn’t mean you can and should deploy them in your dealership. This even happens in our 20 Groups. Carla will explain how to identify the strategies that work for your dealership and teach you how to implement them in a way that delivers sustainable innovation.

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries rethink the work that they do and the impact they can have.

Her work with Fortune 500 brands served as the foundation for many of her eight books. Named one of the top 50 women in marketing, one of the top 10 influencers in B2B marketing and consistently a top influencer in content marketing, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Stay tuned for more keynote announcements

​Preparing innovative executives to have their best year ever.

​Our agenda is built for the entire leadership team, it covers​

progressive topics in all areas of dealership operations.

Advanced Digital Retailing

Gain insight on how to build a winning sales experience that delights your customers

Modern Human Capital

Master the tactics you need to hire, train, and develop an agile, high performing organization

Progressive Sales Training

Discover the latest in all things sales.  From BDC to sales process to F&I, you'll gain the insight you need to stay ahead

Cutting Edge Digital Marketing

Sell and service more vehicles. Uncover the proven strategies that drive traffic and increase conversion

Next-Gen Fixed Operations

Discover the innovative tactics you need to know to dominate your market

Breakthrough Inventory Management

Learn how to build and market a winning inventory that improves velocity and increases gross

Innovative Leadership

Understand techniques to help you lead your dealership, improve efficiencies, and increase performance

The highest quality at every level

​This is a training experience, not your typical trade show

  • ​Speakers are selected by a board of progressive dealers. Vendors cannot pay to speak like at other events. Get an education, not a sales pitch.
  • ​We invest big bucks to hire world-renowned experts from outside automotive to bring new insights.  Learn from other industries who’ve solved challenges we face.
  • ​Only the top 15% of speaker applications are accepted to train in our workshops.  Our quality bar is set HIGH to ensure you leave with huge value.
  • ​DSES flows from the 30,000 foot view of progressive trends, to 15,000 foot view of industry best practices, to the 5 foot view of the skills to turn innovation into profits.

​Who should attend?

DrivingSales events cater to progressive leaders who are senior in their roles. Our training always delivers forwarding thinking practices and the latest in innovations in automotive retail. Because of this, entry level dealership employees are generally better served at more generic industry events.

Prior Attendees

Just a few of our valued past DrivingSales Executive Summit attendees

​5 Diamond Venue

​Only the best for our attendees

Special room rate in limited quantity.

Register early before they sell out (like they do every year).

Over $10,000 Best Idea Contest

You read that right, we put up over $10k for the dealers who present the best idea.

Bring your A game and win big!

Innovation Cup

Discover the best new products to help you make money with our Innovation Cup. Imagine a

cross between American Idol and Shark Tank for dealer vendors.

Yeah, it’s that awesome.

Get Registered Early

​Save the most by booking early. Reserve your spot to join the top dealers

at this year’s DSES, Oct 11-13, 2020 at the ARIA, Las Vegas.