DrivingSales Executive Summit: 2021

Experience the highest quality training event for
progressive dealers

We are excited to announce that DSES 2021 is happening in-person in Las Vegas!

Oct. 10-11, 2021 | The ARIA, Las Vegas

Preparing innovative dealers to have their best year ever.

The DSES agenda covers progressive topics in all areas of dealership operations.

DSES 2021 topics include:

Modernize The Sales Process

Come away with cutting edge insights on how to integrate digital retailing and progressive f&I tactics into your sales processes to increase sales and improve gross profit.

Hire and Develop Better Talent

Implement the latest processes that increase employee performance. Increase sales, improve hours per RO and build a positive dealership culture by investing in your people processes.

Build a Progressive Marketing Plan

Build a seamless marketing plan that resonates with your consumers today and discover the latest strategies that can be leveraged for both variable and fixed ops.

Increase Fixed Ops Absorption

Increase the efficiency and profitability of your fixed operations. See what top dealers are doing today to maximize the output of the service department.

Implement Agile Inventory Management

Acquire, merchandise, and market your inventory in 2021 and beyond. Optimize your new and used car management processes.

Leadership in a Remote World

Learn the latest strategies that leadership teams are incorporating today to maximize their brand, capital, and people in an increasingly online landscape.

Quality is in our DNA.

This is a training experience, not your typical trade show

  • Speakers are selected by a board of progressive dealers. Vendors cannot pay to speak like at other events. Get an education, not a sales pitch.
  • We invest big bucks to hire world-renowned experts from outside automotive to bring new insights.  Learn from other industries who’ve solved challenges we face.
  • Only the top 15% of speaker applications are accepted to train in our workshops.  Our quality bar is set HIGH to ensure you leave with huge value.
  • DSES flows from the 30,000 foot view of progressive trends, to 15,000 foot view of industry best practices, to the 5 foot view of the skills to turn innovation into profits.

Now Announcing:

Don't miss the latest additions to the DSES agenda

Jared Hamilton
CEO & Founder, DrivingSales

Keynote announcement: 

Winning the Talent War: How to Attract and Develop a Leading Team

Are great employees born or built? We all know how difficult it is to hire good talent in today’s marketplace. Does this challenge exist because our talent pool is bad or is it a result of the processes that we use to develop our employees today? As our dealerships are presented with new and exciting opportunities, such as electric vehicles, AI, digital retailing, etc, it’s crucial that we have the talent in place to capitalize on these innovations. What can dealerships do to attract and develop better quality employees and get them performing at a high level faster?

Don’t miss Jared Hamilton as he takes the stage at DSES 2021 to uncover research from today’s talent pool and show why the best employees aren’t choosing to work at your store. Jared will dive into what employees want in an employer today and how you can make your dealership more appealing to the top talent today.

You’ll be presented with a framework to build the processes that employees demand today and maximize the impact they have on your dealership performance. Learn how to attract and retain the employees that will take your store to the next level and win the talent war!

Carla Johnson
Innovation Expert

Keynote announcement: 

RE:Think Innovation

2021 presents dealerships with a unique opportunity. With all of the ups and downs we’ve experienced, are you prepared to capitalize on the rapidly changing customer expectations and sustain the momentum at your dealership? Discover how the world's most prolific innovators come up with great ideas that deliver extraordinary outcomes.

In this captivating presentation, international speaker and best-selling author Carla Johnson shows you how to recognize inspiration everywhere. You’ll discover how iterating ideas breeds unstoppable creativity and game-changing innovation for you and your dealership. You’ll learn how to rethink everything you believe about innovation.

Carla will be taking the main stage at DSES 2021 to help dealers today identify and implement strategies that provide sustainable value and gain a competitive advantage at your store. She’ll teach you how inspiration can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Dave Spannhake
Most Valuable Insight Winner

Winner: Most Valuable Insight 2021: 

Grasping the Urgency of Retail Automotive's Need to Strategize for the Future Digital Ecosystem

We are excited to announce that Dave Spannhake of Reunion Marketing will be part of the DSES 2021 lineup! Dave will be sharing the latest digital marketing opportunities that dealers should be taking advantage of to ensure that there is alignment with consumer expectations today. Dave is the winner of the 2021 Most Valuable Insight competition where he and other finalists showcased key insights discovered over the last year. His insight focuses on the need for dealerships today to embrace new digital outlets that lead to a frictionless experience that consumers today respect and demand.

As the winner of the Most Valuable Insight, Dave will present on stage at DSES and will expand on his findings. You’ll come away with a roadmap of specific digital outlets that lead to increased exposure among in-market shoppers. Don’t miss Dave Spannhake at DSES 2021!

Stay tuned for many more announcements coming in the next few weeks!

RideDSES 2021

Hit the Road with Your Peers and World-Class Cyclists During DSES

Don’t miss the eighth year of RideDSES taking place at the DrivingSales Executive Summit! This cycling experience offers a unique approach and blend of digital and management conference learning with on-bike/fitness education and coaching from world-class athletes. The non-competitive environment and hand-picked elite athletes make RideDSES unlike any other conference environment exercise! Rub shoulders with cyclists who’ve conquered national championships, world championships, Olympic medals and other International event medals.

  • Rides Sunday and Monday vary between 18-40 miles
  • Bike rental for two mornings
  • Participants receive goodie bag including full riding kit
  • Face time with current and former professional cyclists
  • Portion of each registration goes toward local Bahati Foundation charity

Sign up for RideDSES when you register for DSES

Who should attend DSES?

DSES is designed specifically for progressive dealers who are driving innovation in their stores.

Prior Attendees

Join some of the most progressive dealership groups in attendance

5 Diamond Venue - The ARIA

Only the best for our attendees

$10,000 Best Idea Contest

You read that right, we put up $10k for the dealer who presents the best idea.

Bring your A game and win big!

 Submit your Best Idea 

Applications closed

Innovation Cup

Discover the best new products to help you make money with our Innovation Cup. Imagine a cross between American Idol and Shark Tank for dealer vendors.
Yeah, it’s that awesome.

 Apply Today 

Applications closed.

Get Registered Today

Reserve your spot to join the top dealers at this year’s DSES, Oct 10-11, 2021 at the ARIA, Las Vegas


Thanks to the sponsors of this year's DrivingSales Executive Summit

Copyright DrivingSales 2021