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CDK Global Blog Posts

The Fluff-Free Guide to Writing Powerhouse SEO Content

by Cobalt An ADP Company Dec 27, 2012

The Fluff-Free Guide to Writing Powerhouse SEO Content

by Cobalt An ADP Company Dec 27, 2012
  We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasn’t alre…
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Marketing from the Ground Up

by Cobalt An ADP Company Nov 28, 2012

Marketing from the Ground Up

by Cobalt An ADP Company Nov 28, 2012
If you are in the car business and control your dealer advertising budget, most likely you believe in marketing. So where do you spend the first dolla…
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Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

by Cobalt An ADP Company Nov 8, 2012

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

by Cobalt An ADP Company Nov 8, 2012
As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinform…
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Are you making these innocent mistakes with your dealership reviews?

by Cobalt An ADP Company Nov 1, 2012

Are you making these innocent mistakes with your dealership reviews?

by Cobalt An ADP Company Nov 1, 2012
Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews? Belie…
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(PIC) Happy Halloween from Cobalt!

by Cobalt An ADP Company Oct 31, 2012

(PIC) Happy Halloween from Cobalt!

by Cobalt An ADP Company Oct 31, 2012
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Customer Loyalty Begins in the Service Drive

by Cobalt An ADP Company Oct 24, 2012

Customer Loyalty Begins in the Service Drive

by Cobalt An ADP Company Oct 24, 2012
Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm? Dealership loyalty is elusive but exists; and winning…
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Yes, QR Codes Work

by Cobalt An ADP Company Oct 3, 2012

Yes, QR Codes Work

by Cobalt An ADP Company Oct 3, 2012
See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site. QR codes are all the rage, but do they work? According …
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Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

by Cobalt An ADP Company Sep 26, 2012

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

by Cobalt An ADP Company Sep 26, 2012
  When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to ch…
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The Warren Buffet Approach for Automotive Reputation Management

by Cobalt An ADP Company Sep 25, 2012

The Warren Buffet Approach for Automotive Reputation Management

by Cobalt An ADP Company Sep 25, 2012
  The quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers ev…
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Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

by Cobalt An ADP Company Sep 6, 2012

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

by Cobalt An ADP Company Sep 6, 2012
We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would …
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Car Stars:Which Movie Car Should win the "Automotive Oscars"?

by Cobalt An ADP Company Feb 24, 2012

Car Stars:Which Movie Car Should win the "Automotive Oscars"?

by Cobalt An ADP Company Feb 24, 2012
The Oscars are this Sunday, and as the Academy prepares to select the Best Picture, it falls to us in the automotive community to select another equally …
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INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

by Cobalt An ADP Company Feb 1, 2012

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

by Cobalt An ADP Company Feb 1, 2012
  …
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ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

by Cobalt An ADP Company Oct 10, 2011

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

by Cobalt An ADP Company Oct 10, 2011
  On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar&r…
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Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

by Paul Nagy Jun 7, 2011

Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

by Paul Nagy Jun 7, 2011
Welcome to the final chapter in our sexy dealer website series.  The final quality of a sexy dealer website is that it makes online shopping as real…
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Social Media Buzzkill: The Ballad of Joe and Bob

by Cobalt An ADP Company Jun 1, 2011

Social Media Buzzkill: The Ballad of Joe and Bob

by Cobalt An ADP Company Jun 1, 2011
Does this conversation sound familiar? Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather…
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Put the "U" in Universal Shopping Experience (Part 3)

by Paul Nagy May 23, 2011

Put the "U" in Universal Shopping Experience (Part 3)

by Paul Nagy May 23, 2011
A sexy dealer website is one that offers prospective customers a quality shopping experience wherever they are, however they’re shopping. “To…
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Take 60:The Dealership Experience Challenge

by Paul Nagy May 18, 2011

Take 60:The Dealership Experience Challenge

by Paul Nagy May 18, 2011
60 Ways to Upgrade Your Dealership’s Customer Experience Be honest: how many errands have you bailed on because you were cold, hot, hungry, bored…
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Become a Relevance Rockstar (Sexy Dealer Website Part 2)

by Paul Nagy May 17, 2011

Become a Relevance Rockstar (Sexy Dealer Website Part 2)

by Paul Nagy May 17, 2011
Digital Automotive Marketing Maxim #2: Place First in the Fingertips Race A sexy dealer website means serving the customer the right page at the right …
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Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

by Paul Nagy May 9, 2011

Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

by Paul Nagy May 9, 2011
The New Digital Automotive Marketing Strategy Gets Bold About Branding In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand.…
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How to Create a Sexy 2011 Dealer Website (Part 1)

by Paul Nagy May 3, 2011

How to Create a Sexy 2011 Dealer Website (Part 1)

by Paul Nagy May 3, 2011
    It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technolog…
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What is a website's phone call to email ratio? The answer will surprise you.

by Cobalt An ADP Company Apr 29, 2011

What is a website's phone call to email ratio? The answer will surprise you.

by Cobalt An ADP Company Apr 29, 2011
“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.” …
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SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

by Cobalt An ADP Company Apr 7, 2011

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

by Cobalt An ADP Company Apr 7, 2011
  Get an “Integration Revelation” For Effortless Revenue Like bowling lanes and Bengal tigers, no two dealerships are alike. What …
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Five Ways to Keep Your Reputation Management Engine Idling Smoothly

by Cobalt An ADP Company Mar 23, 2011

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

by Cobalt An ADP Company Mar 23, 2011
Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management   By now, we’ve all heard about the Federal…
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Dealers: Check Your Ego for Sales of Apple Proportions

by Cobalt An ADP Company Mar 21, 2011

Dealers: Check Your Ego for Sales of Apple Proportions

by Cobalt An ADP Company Mar 21, 2011
What if people were willing to fly from Brazil for your next dealership promotion? What if they were willing to wake up at 4 a.m., hire a professional &l…
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Unsung Heroes of the Auto Industry, Show Yourselves

by Cobalt An ADP Company Mar 18, 2011

Unsung Heroes of the Auto Industry, Show Yourselves

by Cobalt An ADP Company Mar 18, 2011
A Car Dealer Call to Arms Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local ph…
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Three German Proverbs for Three Common Automotive Marketing Scenarios

by Cobalt An ADP Company Mar 10, 2011

Three German Proverbs for Three Common Automotive Marketing Scenarios

by Cobalt An ADP Company Mar 10, 2011
Column: The Automotive Marketing Infobahn with Volker Jaeckel Three German Proverbs for Three Common Automotive Marketing Scenarios Volker …
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Be a Keywords King (Or Queen:)

by Cobalt An ADP Company Mar 8, 2011

Be a Keywords King (Or Queen:)

by Cobalt An ADP Company Mar 8, 2011
How to Optimize your Dealer Website in Five Minutes a Day John Goad is the SEO Quality and Process Manager for ADP Digital Marketing We won&rsq…
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Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

by Cobalt An ADP Company Jan 31, 2011

Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

by Cobalt An ADP Company Jan 31, 2011
    When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t f…
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by Paul Nagy Mar 15, 2010

by Paul Nagy Mar 15, 2010
According to comScore, Inc., 63.2 million people accessed news and information on their mobile devices in January 2009, and 22.4 million (35%) did so dai…
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by Chuck Tilton Mar 15, 2010

by Chuck Tilton Mar 15, 2010
The following is based on an article I wrote for the March 2009 issue of Fixed Ops Magazine. The Fixed Operations staff has many challenges not very dif…
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by Paul Nagy Mar 15, 2010

by Paul Nagy Mar 15, 2010
The following is from an article Paul Nagy - Cobalt's VP of Core Products - wrote for Dealer Marketing Magazine's April 2009 issue. As dealers continue to…
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by anna zornosa Mar 15, 2010

by anna zornosa Mar 15, 2010
(This post is based on an article I wrote for Dealer Marketing Magazine's March 2009 issue.) In working with thousands of dealers, delivering tens of th…
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