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CDK Global

CDK Global

CDK Global Blog Posts

The Fluff-Free Guide to Writing Powerhouse SEO Content

The Fluff-Free Guide to Writing Powerhouse SEO Content

  We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasn’t alre…

Marketing from the Ground Up

Marketing from the Ground Up

If you are in the car business and control your dealer advertising budget, most likely you believe in marketing. So where do you spend the first dolla…

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinform…

Are you making these innocent mistakes with your dealership reviews?

Are you making these innocent mistakes with your dealership reviews?

Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews? Belie…

(PIC) Happy Halloween from Cobalt!

(PIC) Happy Halloween from Cobalt!

Customer Loyalty Begins in the Service Drive

Customer Loyalty Begins in the Service Drive

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm? Dealership loyalty is elusive but exists; and winning…

Yes, QR Codes Work

Yes, QR Codes Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site. QR codes are all the rage, but do they work? According …

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

  When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to ch…

The Warren Buffet Approach for Automotive Reputation Management

The Warren Buffet Approach for Automotive Reputation Management

  The quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers ev…

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would …

Car Stars:Which Movie Car Should win the "Automotive Oscars"?

Car Stars:Which Movie Car Should win the "Automotive Oscars"?

The Oscars are this Sunday, and as the Academy prepares to select the Best Picture, it falls to us in the automotive community to select another equally …

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

  …

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

  On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar&r…

Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

Welcome to the final chapter in our sexy dealer website series.  The final quality of a sexy dealer website is that it makes online shopping as real…

Social Media Buzzkill: The Ballad of Joe and Bob

Social Media Buzzkill: The Ballad of Joe and Bob

Does this conversation sound familiar? Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather…

Put the "U" in Universal Shopping Experience (Part 3)

Put the "U" in Universal Shopping Experience (Part 3)

A sexy dealer website is one that offers prospective customers a quality shopping experience wherever they are, however they’re shopping. “To…

Take 60:The Dealership Experience Challenge

Take 60:The Dealership Experience Challenge

60 Ways to Upgrade Your Dealership’s Customer Experience Be honest: how many errands have you bailed on because you were cold, hot, hungry, bored…

Become a Relevance Rockstar (Sexy Dealer Website Part 2)

Become a Relevance Rockstar (Sexy Dealer Website Part 2)

Digital Automotive Marketing Maxim #2: Place First in the Fingertips Race A sexy dealer website means serving the customer the right page at the right …

Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand.…

How to Create a Sexy 2011 Dealer Website (Part 1)

How to Create a Sexy 2011 Dealer Website (Part 1)

    It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technolog…

What is a website's phone call to email ratio? The answer will surprise you.

What is a website's phone call to email ratio? The answer will surprise you.

“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.” …

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

  Get an “Integration Revelation” For Effortless Revenue Like bowling lanes and Bengal tigers, no two dealerships are alike. What …

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management   By now, we’ve all heard about the Federal…

Dealers: Check Your Ego for Sales of Apple Proportions

Dealers: Check Your Ego for Sales of Apple Proportions

What if people were willing to fly from Brazil for your next dealership promotion? What if they were willing to wake up at 4 a.m., hire a professional &l…

Unsung Heroes of the Auto Industry, Show Yourselves

Unsung Heroes of the Auto Industry, Show Yourselves

A Car Dealer Call to Arms Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local ph…

Three German Proverbs for Three Common Automotive Marketing Scenarios

Three German Proverbs for Three Common Automotive Marketing Scenarios

Column: The Automotive Marketing Infobahn with Volker Jaeckel Three German Proverbs for Three Common Automotive Marketing Scenarios Volker …

Be a Keywords King (Or Queen:)

Be a Keywords King (Or Queen:)

How to Optimize your Dealer Website in Five Minutes a Day John Goad is the SEO Quality and Process Manager for ADP Digital Marketing We won&rsq…

Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

    When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t f…

According to comScore, Inc., 63.2 million people accessed news and information on their mobile devices in January 2009, and 22.4 million (35%) did so dai…

The following is based on an article I wrote for the March 2009 issue of Fixed Ops Magazine. The Fixed Operations staff has many challenges not very dif…

The following is from an article Paul Nagy - Cobalt's VP of Core Products - wrote for Dealer Marketing Magazine's April 2009 issue. As dealers continue to…

(This post is based on an article I wrote for Dealer Marketing Magazine's March 2009 issue.) In working with thousands of dealers, delivering tens of th…

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