Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
CDK Global

CDK Global

All Vendors chevron_right CDK Global

CDK Global Blog Posts

The Fluff-Free Guide to Writing Powerhouse SEO Content

by Cobalt An ADP Company Dec 27, 2012

The Fluff-Free Guide to Writing Powerhouse SEO Content

by Cobalt An ADP Company Dec 27, 2012
  We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasn’t alre…
visibility 2889 textsms 5
Be the first to like this.

Marketing from the Ground Up

by Cobalt An ADP Company Nov 28, 2012

Marketing from the Ground Up

by Cobalt An ADP Company Nov 28, 2012
If you are in the car business and control your dealer advertising budget, most likely you believe in marketing. So where do you spend the first dolla…
visibility 1713 textsms 0
Be the first to like this.

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

by Cobalt An ADP Company Nov 8, 2012

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

by Cobalt An ADP Company Nov 8, 2012
As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinform…
visibility 1987 textsms 0
Be the first to like this.

Are you making these innocent mistakes with your dealership reviews?

by Cobalt An ADP Company Nov 1, 2012

Are you making these innocent mistakes with your dealership reviews?

by Cobalt An ADP Company Nov 1, 2012
Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews? Belie…
visibility 2379 textsms 0
Be the first to like this.

(PIC) Happy Halloween from Cobalt!

by Cobalt An ADP Company Oct 31, 2012

(PIC) Happy Halloween from Cobalt!

by Cobalt An ADP Company Oct 31, 2012
…
visibility 1239 textsms 0
Be the first to like this.

Customer Loyalty Begins in the Service Drive

by Cobalt An ADP Company Oct 24, 2012

Customer Loyalty Begins in the Service Drive

by Cobalt An ADP Company Oct 24, 2012
Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm? Dealership loyalty is elusive but exists; and winning…
visibility 1778 textsms 0
Be the first to like this.

Yes, QR Codes Work

by Cobalt An ADP Company Oct 3, 2012

Yes, QR Codes Work

by Cobalt An ADP Company Oct 3, 2012
See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site. QR codes are all the rage, but do they work? According …
visibility 1630 textsms 0
Be the first to like this.

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

by Cobalt An ADP Company Sep 26, 2012

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

by Cobalt An ADP Company Sep 26, 2012
  When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to ch…
visibility 1434 textsms 0
Be the first to like this.

The Warren Buffet Approach for Automotive Reputation Management

by Cobalt An ADP Company Sep 25, 2012

The Warren Buffet Approach for Automotive Reputation Management

by Cobalt An ADP Company Sep 25, 2012
  The quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers ev…
visibility 2353 textsms 0
Be the first to like this.

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

by Cobalt An ADP Company Sep 6, 2012

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

by Cobalt An ADP Company Sep 6, 2012
We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would …
visibility 1665 textsms 0
Be the first to like this.

Car Stars:Which Movie Car Should win the "Automotive Oscars"?

by Cobalt An ADP Company Feb 24, 2012

Car Stars:Which Movie Car Should win the "Automotive Oscars"?

by Cobalt An ADP Company Feb 24, 2012
The Oscars are this Sunday, and as the Academy prepares to select the Best Picture, it falls to us in the automotive community to select another equally …
visibility 7644 textsms 0
Be the first to like this.

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

by Cobalt An ADP Company Feb 1, 2012

INFOGRAPHIC: 6 Roadblocks to the Consumer Lead Journey

by Cobalt An ADP Company Feb 1, 2012
  …
visibility 2871 textsms 0
Be the first to like this.

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

by Cobalt An ADP Company Oct 10, 2011

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

by Cobalt An ADP Company Oct 10, 2011
  On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar&r…
visibility 2666 textsms 0
Be the first to like this.

Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

by Paul Nagy Jun 7, 2011

Sexy Dealer Website Rule 4: “Avatar-ize” Your Automotive Website

by Paul Nagy Jun 7, 2011
Welcome to the final chapter in our sexy dealer website series.  The final quality of a sexy dealer website is that it makes online shopping as real…
visibility 1924 textsms 0
Be the first to like this.

Social Media Buzzkill: The Ballad of Joe and Bob

by Cobalt An ADP Company Jun 1, 2011

Social Media Buzzkill: The Ballad of Joe and Bob

by Cobalt An ADP Company Jun 1, 2011
Does this conversation sound familiar? Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather…
visibility 1585 textsms 0
Be the first to like this.

Put the "U" in Universal Shopping Experience (Part 3)

by Paul Nagy May 23, 2011

Put the "U" in Universal Shopping Experience (Part 3)

by Paul Nagy May 23, 2011
A sexy dealer website is one that offers prospective customers a quality shopping experience wherever they are, however they’re shopping. “To…
visibility 1903 textsms 0
Be the first to like this.

Take 60:The Dealership Experience Challenge

by Paul Nagy May 18, 2011

Take 60:The Dealership Experience Challenge

by Paul Nagy May 18, 2011
60 Ways to Upgrade Your Dealership’s Customer Experience Be honest: how many errands have you bailed on because you were cold, hot, hungry, bored…
visibility 2239 textsms 0
Be the first to like this.

Become a Relevance Rockstar (Sexy Dealer Website Part 2)

by Paul Nagy May 17, 2011

Become a Relevance Rockstar (Sexy Dealer Website Part 2)

by Paul Nagy May 17, 2011
Digital Automotive Marketing Maxim #2: Place First in the Fingertips Race A sexy dealer website means serving the customer the right page at the right …
visibility 2812 textsms 0
Be the first to like this.

Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

by Paul Nagy May 9, 2011

Sexy Dealer Website Rule #1: Smash the Cookie-Cutter

by Paul Nagy May 9, 2011
The New Digital Automotive Marketing Strategy Gets Bold About Branding In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand.…
visibility 1423 textsms 0
Be the first to like this.

How to Create a Sexy 2011 Dealer Website (Part 1)

by Paul Nagy May 3, 2011

How to Create a Sexy 2011 Dealer Website (Part 1)

by Paul Nagy May 3, 2011
    It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technolog…
visibility 2303 textsms 0
Be the first to like this.

What is a website's phone call to email ratio? The answer will surprise you.

by Cobalt An ADP Company Apr 29, 2011

What is a website's phone call to email ratio? The answer will surprise you.

by Cobalt An ADP Company Apr 29, 2011
“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.” …
visibility 3466 textsms 0
Be the first to like this.

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

by Cobalt An ADP Company Apr 7, 2011

SEO, PPC, S.O.S.! How Busy Dealers Can Beat "Media Overhwelm"

by Cobalt An ADP Company Apr 7, 2011
  Get an “Integration Revelation” For Effortless Revenue Like bowling lanes and Bengal tigers, no two dealerships are alike. What …
visibility 1228 textsms 0
Be the first to like this.

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

by Cobalt An ADP Company Mar 23, 2011

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

by Cobalt An ADP Company Mar 23, 2011
Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management   By now, we’ve all heard about the Federal…
visibility 2272 textsms 0
Be the first to like this.

Dealers: Check Your Ego for Sales of Apple Proportions

by Cobalt An ADP Company Mar 21, 2011

Dealers: Check Your Ego for Sales of Apple Proportions

by Cobalt An ADP Company Mar 21, 2011
What if people were willing to fly from Brazil for your next dealership promotion? What if they were willing to wake up at 4 a.m., hire a professional &l…
visibility 3689 textsms 0
Be the first to like this.

Unsung Heroes of the Auto Industry, Show Yourselves

by Cobalt An ADP Company Mar 18, 2011

Unsung Heroes of the Auto Industry, Show Yourselves

by Cobalt An ADP Company Mar 18, 2011
A Car Dealer Call to Arms Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local ph…
visibility 2485 textsms 0
Be the first to like this.

Three German Proverbs for Three Common Automotive Marketing Scenarios

by Cobalt An ADP Company Mar 10, 2011

Three German Proverbs for Three Common Automotive Marketing Scenarios

by Cobalt An ADP Company Mar 10, 2011
Column: The Automotive Marketing Infobahn with Volker Jaeckel Three German Proverbs for Three Common Automotive Marketing Scenarios Volker …
visibility 5975 textsms 0
Be the first to like this.

Be a Keywords King (Or Queen:)

by Cobalt An ADP Company Mar 8, 2011

Be a Keywords King (Or Queen:)

by Cobalt An ADP Company Mar 8, 2011
How to Optimize your Dealer Website in Five Minutes a Day John Goad is the SEO Quality and Process Manager for ADP Digital Marketing We won&rsq…
visibility 3507 textsms 0
Be the first to like this.

Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

by Cobalt An ADP Company Jan 31, 2011

Dealers: Use Super Bowl Advertising to Eat Your Competition for Breakfast

by Cobalt An ADP Company Jan 31, 2011
    When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t f…
visibility 2179 textsms 0
Be the first to like this.

by Paul Nagy Mar 15, 2010

by Paul Nagy Mar 15, 2010
According to comScore, Inc., 63.2 million people accessed news and information on their mobile devices in January 2009, and 22.4 million (35%) did so dai…
visibility 2837 textsms 0
Be the first to like this.

by Chuck Tilton Mar 15, 2010

by Chuck Tilton Mar 15, 2010
The following is based on an article I wrote for the March 2009 issue of Fixed Ops Magazine. The Fixed Operations staff has many challenges not very dif…
visibility 1359 textsms 0
Be the first to like this.

by Paul Nagy Mar 15, 2010

by Paul Nagy Mar 15, 2010
The following is from an article Paul Nagy - Cobalt's VP of Core Products - wrote for Dealer Marketing Magazine's April 2009 issue. As dealers continue to…
visibility 1541 textsms 0
Be the first to like this.

by anna zornosa Mar 15, 2010

by anna zornosa Mar 15, 2010
(This post is based on an article I wrote for Dealer Marketing Magazine's March 2009 issue.) In working with thousands of dealers, delivering tens of th…
visibility 1936 textsms 0
Be the first to like this.

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now