Anne Fleming

Company: Women-Drivers.com LLC

Anne Fleming Blog
Total Posts: 102    

Anne Fleming

Women-Drivers.com LLC

Mar 3, 2012

2011 Top 10 Certified Women-Drivers Friendly™ Dealers in the US

Who made the cut for the top car dealerships in the US? The female consumer has spoken and out of 1300 dealerships in the United States receiving reviews, the Top 10 Certified Women-Drivers Friendly™ Dealers are in. The Certificate acknowledges the positive, consistent and respectful experiences women had at these dealerships in 2011. Women-Drivers.com hereby awards the following dealerships Certified Women-Drivers Friendly Dealer of the Year.

Wright Nissan


Tom Hull, Wright Nissan GM, and Wright Nissan Sales Team

Sheboygan Auto

Sheboygan Auto
General Manager, Jared Romanowski and Sales Team

Rohrich Toyota


General Manager Mark Podrosky and Sue, Finance Manager

North Hills Toyota


Carlos Echevarria, GM North Hills Toyota, Anne Fleming, President of Women-Drivers.com

Monroeville Chrysler Jeep


Monroeville Chrysler Jeep Team


Jeff Mountain, Monroeville Chrysler Jeep Internet Manager, Vic Olive, Monroeville Chrysler Jeep GM

Kelly Mitsubishi


Tom Carey, General Manager, with Mitsubishi Sales Team

Day Ford


Anne Fleming, President Women-Drivers.com, Debbie Flaherty, Day Ford Owner, Peter Flaherty, Day Ford GM

Day Chevrolet


Dave Steward, Day Chevrolet GM, Anne Fleming, President Women-Drivers.com, Debbie Flaherty, Dave Chevrolet Owner

Baierl Chevrolet


General Sales Manager, Mike Paolucci

Haasz Auto Mall, Chrysler

Certified Women-Drivers Friendly™ Dealers are leading the trend towards higher consumer satisfaction via the rising purchasing power of women; these particular dealers are getting more sales, leads and referrals.

What Are the Criteria for Being a Certified Dealership?
A dealership must have a minimum of ten reviews to qualify. For each review written, a rating is posted with scores ranging from a 5.0 (Excellent) to a 1.0 (Marginal). Each review falls under one of three categories: Browsing, Purchasing or Servicing. A Certified Women-Drivers Friendly™ rating of 3.8 or higher indicates that a dealership has earned the trust and reputation of being service‐oriented towards women. To retain this status and receive its Benefits, dealers must get reviews continuously.

About Women-Drivers.com
Women-Drivers.com provides car dealers with distinct, web-based marketing solutions that build trust and transparency, resulting in greater sales and servicing from women. Women-Drivers connects women to Certified Women-Drivers Friendly™ Dealers and publishes a platform of services to qualifying dealerships to distinguish and market themselves. The innovative Facebook Integration of women+family content results in dealerships building larger social communities, longer time spent on the dealerships site, and more sales conversions. For more information contact info@women-drivers.com.

Anne Fleming

Women-Drivers.com LLC

President & Car Buying Advocate

2928

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Anne Fleming

Women-Drivers.com LLC

Jan 1, 2012

Top 2011 Car Brands as Rated by Women

Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers

Women-Drivers.com has released its 2011 report showing the top car brands as rated by women. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new car dealerships. These scores are compiled from reviews written in the 2011 calendar year.

On the site, dealerships’ scores range from 1.0 (the lowest rating) to 5.0 (the highest). Dealers with a Women Satisfaction Index or WSI® scores between 3.8 – 5.0 are recognized and marketed as Certified Women-Drivers Friendly™. Dealers use this reputation management service to distinguish and leverage their business. Reviews are optimized for search engines.

Women now account for over half of all car purchases; however, they influence and initiate up to 80% of them. One of the critical reasons the company captures ‘browsing’ is that on average women visit three (3) dealerships when in the market for a new vehicle; the higher a dealership’s browsing score is a key indicator that consumers were treated well and will return to this dealership to purchase.

“It is a pretty straightforward equation -- car manufacturers and dealerships that highly engage, respect and treat women well during the purchase process are placing themselves in an extraordinary position to get their future business. Clearly these dealerships are doing a great job with customer engagement at the point of sale,” said Anne Fleming, the company’s President.

The company notes a positive correlation between the WSI® and CSI. Higher ranking WSI scores at many dealers have impacted those same stores’ CSI scores.

The Top 15 Brands for PURCHASING experiences at dealerships:

Mercedes dealers received the highest WSI® ranking among women buyers with an almost perfect 4.89 score in the purchasing category. The average WSI® score for all brands was 4.36. These top brands ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person, their overall dealership experience, as well as the financing process.

  1. Mercedes: 4.89
  2. Dodge: 4.86
  3. Lexus: 4.83
  4. Lincoln: 4.73
  5. Chrysler: 4.63
  6. Jeep: 4.61
  7. Buick: 4.45
  8. Chevrolet: 4.42
  9. Cadillac: 4.39 and Toyota: 4.39
  10. Mazda: 4.36
  11. Acura: 4.32
  12. Honda: 4.29
  13. Nissan: 4.27
  14. Ford: 4.26
  15. BMW and Hyundai: 4.24

The Top 15 Brands for BROWSING experiences at dealerships:

Mercedes dealers scored the highest WSI® ranking pulling in a 4.59 score from browsers -- women customers who went to a dealership but did not purchase that day. The average WSI score for all brands in this category was 3.87. These top brands ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person and their overall dealership experience. The higher a dealership’s browsing score, the higher the probability that women will return there to purchase.

  1. Mercedes: 4.59
  2. Jeep: 4.36
  3. Mazda: 4.34
  4. Lexus: 4.17
  5. Chrysler: 4.02
  6. GMC: 3.99
  7. Chevrolet: 3.92
  8. Acura: 3.90
  9. Dodge: 3.87
  10. Honda: 3.81
  11. Ford and Hyundai: 3.79
  12. Volkswagen: 3.53
  13. Nissan: 3.46
  14. KIA: 3.42
  15. Cadillac: 3.30

* Some brands are not represented in this report because they were no longer being marketed in 2011, or, due to lack of statistically significant data.

Jeffrey Mountain, Internet Manager from Monroeville Chrysler Jeep, in Monroeville, Pennsylvania, shares “Women-Drivers.com has enabled us to not only build our business through testimonials, but also to educate us and our staff. They offer unbiased reviews backed by an accredited site –and, they provide facts that are helpful for everyone including the dealership and most importantly our sales professionals.”

Anne Fleming

Women-Drivers.com LLC

President & Car Buying Advocate

1505

No Comments

Anne Fleming

Women-Drivers.com LLC

Jan 1, 2012

Top 2011 Car Brands as Rated by Women

Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers

Women-Drivers.com has released its 2011 report showing the top car brands as rated by women. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s purchasing and browsing experiences at new car dealerships. These scores are compiled from reviews written in the 2011 calendar year.

On the site, dealerships’ scores range from 1.0 (the lowest rating) to 5.0 (the highest). Dealers with a Women Satisfaction Index or WSI® scores between 3.8 – 5.0 are recognized and marketed as Certified Women-Drivers Friendly™. Dealers use this reputation management service to distinguish and leverage their business. Reviews are optimized for search engines.

Women now account for over half of all car purchases; however, they influence and initiate up to 80% of them. One of the critical reasons the company captures ‘browsing’ is that on average women visit three (3) dealerships when in the market for a new vehicle; the higher a dealership’s browsing score is a key indicator that consumers were treated well and will return to this dealership to purchase.

“It is a pretty straightforward equation -- car manufacturers and dealerships that highly engage, respect and treat women well during the purchase process are placing themselves in an extraordinary position to get their future business. Clearly these dealerships are doing a great job with customer engagement at the point of sale,” said Anne Fleming, the company’s President.

The company notes a positive correlation between the WSI® and CSI. Higher ranking WSI scores at many dealers have impacted those same stores’ CSI scores.

The Top 15 Brands for PURCHASING experiences at dealerships:

Mercedes dealers received the highest WSI® ranking among women buyers with an almost perfect 4.89 score in the purchasing category. The average WSI® score for all brands was 4.36. These top brands ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person, their overall dealership experience, as well as the financing process.

  1. Mercedes: 4.89
  2. Dodge: 4.86
  3. Lexus: 4.83
  4. Lincoln: 4.73
  5. Chrysler: 4.63
  6. Jeep: 4.61
  7. Buick: 4.45
  8. Chevrolet: 4.42
  9. Cadillac: 4.39 and Toyota: 4.39
  10. Mazda: 4.36
  11. Acura: 4.32
  12. Honda: 4.29
  13. Nissan: 4.27
  14. Ford: 4.26
  15. BMW and Hyundai: 4.24

The Top 15 Brands for BROWSING experiences at dealerships:

Mercedes dealers scored the highest WSI® ranking pulling in a 4.59 score from browsers -- women customers who went to a dealership but did not purchase that day. The average WSI score for all brands in this category was 3.87. These top brands ranked consistently high with women customers who were very satisfied with the engagement and treatment by the sales person and their overall dealership experience. The higher a dealership’s browsing score, the higher the probability that women will return there to purchase.

  1. Mercedes: 4.59
  2. Jeep: 4.36
  3. Mazda: 4.34
  4. Lexus: 4.17
  5. Chrysler: 4.02
  6. GMC: 3.99
  7. Chevrolet: 3.92
  8. Acura: 3.90
  9. Dodge: 3.87
  10. Honda: 3.81
  11. Ford and Hyundai: 3.79
  12. Volkswagen: 3.53
  13. Nissan: 3.46
  14. KIA: 3.42
  15. Cadillac: 3.30

* Some brands are not represented in this report because they were no longer being marketed in 2011, or, due to lack of statistically significant data.

Jeffrey Mountain, Internet Manager from Monroeville Chrysler Jeep, in Monroeville, Pennsylvania, shares “Women-Drivers.com has enabled us to not only build our business through testimonials, but also to educate us and our staff. They offer unbiased reviews backed by an accredited site –and, they provide facts that are helpful for everyone including the dealership and most importantly our sales professionals.”

Anne Fleming

Women-Drivers.com LLC

President & Car Buying Advocate

1505

No Comments

Anne Fleming

Women-Drivers.com LLC

Nov 11, 2011

Accelerating Brand Reputation Tools for Dealers to Market to Women

Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate these dealers quickly by searching zip code, brand and mileage radius. To do so, the site has been redesigned with more attractive colors and easier navigation tools for consumers.

“Women-Drivers.com provides women a broader choice about where to buy and service their vehicles and connects them with Certified Women-Drivers Friendly™ Dealers in their respective cities”, said Anne Fleming, company president. “We have taken a pro-active step in upgrading our services to meet the demands of dealerships embracing the benefits of our dealer reputation site. The increasingly growing numbers of ‘certified’ dealers warranted expanding our offerings.”

Enhanced Tools for ‘Certified’ Dealers

Dealers have a number of tools now available. Positive reviews are automatically posted through an application into a dealership’s social channels, including Facebook and Twitter.

Dealers can now engage and interact with reviewers and acknowledge their comments turning reviews into the highest scoring ones. This allows all viewers to not only read the reviews but also the conversation thread between dealership and consumer.

When a dealership meets the criteria and becomes Certified Women-Drivers Friendly™ they are immediately notified and receive a toolkit with a ‘certified’ seal and can begin using it in their on- and off-line marketing and advertising initiatives. As importantly, these dealers are provided search engine optimized techniques which typically result in page one placement for local search engines, as well appear first in the site’s database.

Valued Analytics about Women’s Experiences

Participating dealers can subscribe to receive their exclusive Women's Satisfaction Index® (WSI) report and analytics from the reviews written by women about their experience at your dealership. Our multi-section report allows for a clear understanding into the behaviors and experiences of your customers in three categories – Buying, Servicing and Browsing, including WSI by salesperson. The monthly report provides a pathway to turn more browsers into buyers.

Jeffrey Mountain, Internet Manager of Monroeville Chrysler Jeep, an early adopter of the SEO and marketing tools available through the site states, “Women-Drivers.com has enabled us to not only build our business through testimonials but also to educate us and our staff. As one of the top rated dealerships in the country, these tools provide facts and real feedback that are helpful for not only for our entire dealership but most importantly the sales professionals.”

Anne Fleming

Women-Drivers.com LLC

President & Car Buying Advocate

1377

No Comments

Anne Fleming

Women-Drivers.com LLC

Nov 11, 2011

Accelerating Brand Reputation Tools for Dealers to Market to Women

Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate these dealers quickly by searching zip code, brand and mileage radius. To do so, the site has been redesigned with more attractive colors and easier navigation tools for consumers.

“Women-Drivers.com provides women a broader choice about where to buy and service their vehicles and connects them with Certified Women-Drivers Friendly™ Dealers in their respective cities”, said Anne Fleming, company president. “We have taken a pro-active step in upgrading our services to meet the demands of dealerships embracing the benefits of our dealer reputation site. The increasingly growing numbers of ‘certified’ dealers warranted expanding our offerings.”

Enhanced Tools for ‘Certified’ Dealers

Dealers have a number of tools now available. Positive reviews are automatically posted through an application into a dealership’s social channels, including Facebook and Twitter.

Dealers can now engage and interact with reviewers and acknowledge their comments turning reviews into the highest scoring ones. This allows all viewers to not only read the reviews but also the conversation thread between dealership and consumer.

When a dealership meets the criteria and becomes Certified Women-Drivers Friendly™ they are immediately notified and receive a toolkit with a ‘certified’ seal and can begin using it in their on- and off-line marketing and advertising initiatives. As importantly, these dealers are provided search engine optimized techniques which typically result in page one placement for local search engines, as well appear first in the site’s database.

Valued Analytics about Women’s Experiences

Participating dealers can subscribe to receive their exclusive Women's Satisfaction Index® (WSI) report and analytics from the reviews written by women about their experience at your dealership. Our multi-section report allows for a clear understanding into the behaviors and experiences of your customers in three categories – Buying, Servicing and Browsing, including WSI by salesperson. The monthly report provides a pathway to turn more browsers into buyers.

Jeffrey Mountain, Internet Manager of Monroeville Chrysler Jeep, an early adopter of the SEO and marketing tools available through the site states, “Women-Drivers.com has enabled us to not only build our business through testimonials but also to educate us and our staff. As one of the top rated dealerships in the country, these tools provide facts and real feedback that are helpful for not only for our entire dealership but most importantly the sales professionals.”

Anne Fleming

Women-Drivers.com LLC

President & Car Buying Advocate

1377

No Comments

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