Beyond increased purchasing power; the time for women to be visibly employed in a variety of positions has arrived, and could well be the next steps to success in competitive dealerships.

As a forward-thinking dealership that is already Certified Women-Drivers Friendly™, how many women do you have on your staff – especially in visible roles?  Opportunities for women at the dealership are on the rise, and create win-win solutions for everyone. Not only does employing women show further evidence of commitment to equality and diversity, female staff naturally create a warmer and personable environment; prime for selling vehicles.

The books “Women Make the Best Salesmen” and “The Female Advantage” hi-light the common female characteristics of connection, inclusion, heightened awareness of family needs, responsibility and listening skills – all of which are required for building trust and relationships. Whether it’s as a salesperson, Internet Sales Manager, Service Manager, F & I Manager or General Manager; having competent women on staff can boost your dealership in many ways, resulting in repeat customers and a top-rated reputation.

1. Women naturally make other women more comfortable and less intimidated; creating more appeal for women buyers choosing between dealerships.
2. Enhanced status as a women-friendly dealer, and an image of being progressive and culturally diverse better serves a wide customer base.
3. Increased customers, with female staff drawing in their network of friends and family.
4. More relationship-based customer interaction, rather than pushy sales hype.
5. Women staff appeals to men – especially, once they realize she knows what she’s talking about, leading to newfound respect.
6. The ability to make a customer feel good about their purchase decision.  Beyond price and other hard facts, how a customer feels is a proven influential component in purchasing or not.
7. Women in general are better listeners, and listening is a key factor in successful business and sales.
8. Female salespeople easily build a level of trust with customers, and combined with their knowledge and approachability will create sustained client relationships.

So why not join the trend and build your sales force up and staff with more women?  The results will show in your bottom line.

Never before has it been so vital to keep up with the changing social tides in order to stay competitive. Now, it’s also never been so easy to promote yourself as a distinguished Certified Women-Drivers Friendly™ Dealer.  With the “Facebook share” producing the best search engine rankings, it’s wise for dealers to pay attention to how they’re utilizing Facebook to their advantage. Think your dealership doesn’t need a Facebook Fan Page or really need to build your fan base? The fact is many of your potential customers are researching online before stepping on your lot. The latest statistics reveal that 42% of Americans are on Facebook, with a majority of them being women. And, these women influence up to 80% of car purchases and buy 54% of all new cars. So, it’s time to get active on Facebook to meet them where they’re at.  Here is why:

1. Tips and helpful information - Engage your viewers and draw them to your website. The more time they spend on your site, the greater your chances of a visit and sale.
2. Reputation Management - Share and post consumer reviews, and, ask for them! Consumers love transparency, and you’ll love the SEO.
3. Search Engine Optimization - Increase the number of visitors who are actively searching for your brand.
4. Expand Your Market  - develop new customers and expand your message beyond the ‘old-school’ geographic limitations. Consumers will drive a farther distance now.

Building a Strong Network Presence
How can you tie your dealership, Facebook and Women-Drivers.com together for increased exposure? Make the most of your standings and status as a Certified Women-Friendly  Dealer, and share these reviews on your Facebook page to attract new prospects. With one resource linking to the other, this collaboration results in a respected presence reaching into thousands of homes. If you are not a Certified Women-Drivers Friendly Dealer, click here to find out how to become one.