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Arnold Tijerina

Arnold Tijerina President & Corporate Storyteller

Arnold Tijerina Blog Posts

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perfo…

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating rela…

Pokémon Go as A Traffic Driver to Dealerships

Pokémon Go as A Traffic Driver to Dealerships

So it’s been a long time since I wrote a blog (for myself, that is) but after attending a recent conference and watching a kid yell "I found…

If You Can’t Keep What You Have, Getting Bigger Isn’t Going to Solve Anything

If You Can’t Keep What You Have, Getting Bigger Isn’t Going to Solve Anything

There is little doubt in anyone’s mind that the millions of recalls are going to increase the demand for technicians while straining existing franchise d…

The Dislike Button: Facebook Is About To Open Pandora’s Box

The Dislike Button: Facebook Is About To Open Pandora’s Box

According to Business Insider, Facebook CEO Mark Zuckerberg announced today that Facebook is working on - finally - implementing a feature users have been …

How One Person Can Make A Difference: A Lesson in Customer Advocacy

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Le…

Compliance: Can You Be Harassed By A CRM?

Compliance: Can You Be Harassed By A CRM?

For the past 2 years, one of the items on my daily to-do list has been grading Internet leads for DealerKnows Consulting. This process involves assisting D…

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and mo…

Effective Communication: Stop Playing the Telephone Game

Effective Communication: Stop Playing the Telephone Game

Most of us are familiar with the telephone game. For those that haven’t played, the game is very simple. A group of people stands in a line. A simple s…

General Motors Creates Stupidest Mobile App EVER

General Motors Creates Stupidest Mobile App EVER

I came across a recent article on ComputerWorld about GM's China R&D Division's reveal of a mobile app named DiDi Plate. In summary, here's how the app…

Twitter Announces Photo Tagging & Multiple Photos In A Single Tweet

Twitter Announces Photo Tagging & Multiple Photos In A Single Tweet

Twitter recently announced the rollout of two new features: multiple tags of people in a photo and multiple photos per tweet. These two new features wi…

You Can Now Be Hidden On Twitter Without Being Unfollowed

You Can Now Be Hidden On Twitter Without Being Unfollowed

We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Faceboo…

How the Mormon Church Turned the “Book of Mormon” Into Roses: A Lesson In Marketing

How the Mormon Church Turned the “Book of Mormon” Into Roses: A Lesson In Marketing

“…there is only one thing in the world worse than being talked about, and that is not being talked about.” – Oscar Wilde, The Picture of Dorian Gra…

Interesting: TrueCar said to consider IPO for next year

Interesting: TrueCar said to consider IPO for next year

Have y'all seen this article in Automotive News?   The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparen…

A Lesson In Leadership from An Unlikely Source

A Lesson In Leadership from An Unlikely Source

“While everyone ran in panic, Roselle remained totally focused on her job.” Sometimes life gets hectic. We try to focus on and accomplish to…

Become A Superhero At the DrivingSales Executive Summit

Become A Superhero At the DrivingSales Executive Summit

I know. It’s a little corny. Nobody can really “become a superhero”, right? In thinking about the annual migration to Vegas that dealers …

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will we…

The 'Car Dealership Expose' Book You've All Been Waiting For!

The 'Car Dealership Expose' Book You've All Been Waiting For!

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never…

The FTC May Have Just Killed Twitter Marketing For Dealers

The FTC May Have Just Killed Twitter Marketing For Dealers

Hmm. Let’s think about that a moment. On a platform that allows only 140 character submissions, how, exactly, do you tell your followers about a gr…

The Little Gopher That Could: How Being Not So Normal Paid Off big

The Little Gopher That Could: How Being Not So Normal Paid Off big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other o…

Join 3 Birds & ebay Motors in Vegas for SCVNGR

Join 3 Birds & ebay Motors in Vegas for SCVNGR

BREAKING NEWS: DealerTrack Acquires Clickmotive

BREAKING NEWS: DealerTrack Acquires Clickmotive

(originally published on b/c) ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS LAK…

Beyond SEO: Why Integration between Social Media, Quality Content, and Online Reputation is the Wave of the Future

Beyond SEO: Why Integration between Social Media, Quality Content, and Online Reputation is the Wave of the Future

I recently read an article published by Forbes titled “The Death of SEO: The Rise of Social, PR and Real Content.” Of cou…

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quiet…

Which Event Should I Attend This Fall?

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written…

Happy Valentine's Day from DrivingSales!

Happy Valentine's Day from DrivingSales!

Happy Valentine's Day from everyone at DrivingSales! …

The Ethics of Online Reviews

The Ethics of Online Reviews

This article started as an investigation into a company providing services to the automotive industry, Review Boost. I didn't know much about the com…

DrivingSalesTV - Digital Marketing Strategies Conference

DrivingSalesTV - Digital Marketing Strategies Conference

Join us on DrivingSalesTV.com for the live stream of the keynotes from the Digital Marketing Strategies Conference LIVE from Napa, CA. Below is the broad…

Digital Marketing Strategies Conference Live Twitter Feed

Digital Marketing Strategies Conference Live Twitter Feed

DrivingSales presents the Digital Marketing Strategies Conference Live Twitter Feed new TWTR.Widget({ version: 2, type: 'search', search: '#DMSC',…

Can You Be A Packer Fan in Bear-Town at Work?

Can You Be A Packer Fan in Bear-Town at Work?

Yesterday, a good friend of mine, Joe Webb, President of DealerKnows Consulting, posted a news article on his Facebook wall that got all sorts of comment…

DrivingSales: Week In Review 1/17-1/23/2011

DrivingSales: Week In Review 1/17-1/23/2011

Hot topics and discussions from DrivingSales - Week of 1/17 through 1/23/2011 Joe Webb introduces us to Beauford Beauregard, Car Sales Comedian from …

GM creates more jobs.. in Mexico

GM creates more jobs.. in Mexico

I don't know about everyone else but it seems to me that GM's decision to create more jobs in Mexico is absolutely bad business. Without the U.S.…

Jared Hamilton Keynote at the 2010 DrivingSales Executive Summit

Jared Hamilton Keynote at the 2010 DrivingSales Executive Summit

Charlie Vogelheim welcomes everyone to the 2010 DrivingSales Executive Summit and introduces Jared Hamilton, founder and CEO of DrivingSales, for his key…

With the Verizon iPhone Coming, Is It Time To Re-Think Mobile Marketing?

With the Verizon iPhone Coming, Is It Time To Re-Think Mobile Marketing?

With today's announcement of the iPhone coming to Verizon, you have to analyze the mobile market and wonder if it's time to embrace mobile market…

The Best Sales Tool In History? What Do You Think?

The Best Sales Tool In History? What Do You Think?

A new sales training service will be available soon that we wanted your opinion on.  This is a REAL, subscription based service that will be solic…

Are OEMs Finally Embracing Social Media?

Are OEMs Finally Embracing Social Media?

In analyzing the "Top Social Brands of 2010" list put out by Vitrue, you may notice a trend. (Keep in mind that this is a list compiled that in…

Vendor Ratings Contest Winners

Vendor Ratings Contest Winners

Here are the winners of the Vendor Ratings contest! $100 Amazon Gift Card - Sonja Griesbach, Internet Sales Manager at Woody's Automotive in Chilli…

Merry Christmas!

Merry Christmas!

Rate Your Vendors and Win!

Rate Your Vendors and Win!

Researching solutions for your dealership can be a time-consuming process. At DrivingSales, we offer the industry’s only vendor ratings system d…

What Can We Do Better?

What Can We Do Better?

First, I want to thank you for being a member of the DrivingSales community. As the Director of Community and Dealer Services, part of my responsibilit…

BREAKING NEWS: Autotrader Acquires HomeNet Automotive

BREAKING NEWS: Autotrader Acquires HomeNet Automotive

I have just been informed through a very reliable source that Autotrader has officially acquired HomeNet Automotive. (EDIT: Below is copy from this mor…

Creating Revenue through the new Groupon Stores

Creating Revenue through the new Groupon Stores

Last night, the popular consumer shopping website Groupon announced the implementation of Groupon Stores. For those unfamiliar with Groupon, here …

Facebook Now Offering More Detailed Analytics for Page Owners

Facebook Now Offering More Detailed Analytics for Page Owners

Facebook announced yesterday that it will now be providing deeper analytics to all Facebook Page administrators. These analytics have existed but were …

Google Unveils "Hotspot" - its own Location-Based Service

Google Unveils "Hotspot" - its own Location-Based Service

Well, we may have just found out why Google reviews and place pages have been acting crazy for the last few months (reviews disappearing and re-appearing…

Do Not Merge Your Facebook Places and Business Page

Do Not Merge Your Facebook Places and Business Page

There's a big hullabaloo going on right now about Facebook wanting business owners to merge their new "Places" page with their "Fan&qu…

Google Announces 'Instant Previews' Search Feature

Google Announces 'Instant Previews' Search Feature

I blogged about this here on DrivingSales on Oct 6th, and according to this article from ABC News, Google is now rolling out the "Instant Previews&q…

Facebook Page Demographics

Facebook Page Demographics

Have you ever wondered who the fans of your Facebook page are? If you subscribe to Hootsuite, they've just released a feature that gives you a pret…

The New Facebook 'Groups' and Why You Should Care

The New Facebook 'Groups' and Why You Should Care

I don't want to make this a long "what-it-is" sort of article because there are an amazing number of those available. Here's a link to …

Google Search Is About To Make You Re-Think Your Website

Google Search Is About To Make You Re-Think Your Website

  According to this article , Google is testing out full-page website previews within search. This will have HUGE ramifications for deal…

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