Lehighton, PA, April 14, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran Arnold Tijerina is joining the company as Director of Business Development.

As Director of Business Development, Tijerina will oversee sales and assist in developing strategic partnerships.

Tijerina brings over 19 years of automotive industry experience to Dealer World, including holding just about every sales and management position at auto dealerships. He also served as a successful Internet Sales Director for two large dealer groups in Southern California that were selling more than 1,000 units per month each at the time of his tenure.

An active and respected member of the automotive community, Tijerina is known for his expertise in digital marketing and social media. He is a highly sought-after speaker for industry events and has been involved in over 50 conferences arranging agendas and consulting on speaker applications.

Tijerina is the founder/owner of Storytailer and for the last eight years has worked with many vendors in the automotive industry overseeing their content marketing and social media and has been responsible for the syndication of dozens of blogs in top industry publications. He is also the owner of DealerElite, an online community with almost 12,000 vetted automotive industry professionals.

Commenting on the addition of Tijerina to the team Troy Spring, Dealer World CEO stated, “As we continue to grow at the pace we have been year after year, adding Arnold to the team just seemed natural. He brings years of sales experience to the table that matches our culture of not really selling anything. We think very much alike when it comes to simply finding dealers that need help and helping them. That has always been our core value. Because our values align so well, my growth projections were adjusted by another 20% the second Arnold agreed to join the Dealer World team.”

Dealer World offers a truly unique and winning experience and understands the car business because its employees have worked in or managed dealerships. All clients' automotive advertising needs are under one roof, and each department is managed by an industry expert. From online media to offline media, there is no need for a dealership to outsource advertising to different vendors.

“I’m excited to join the Dealer World family and look forward to assisting in the company’s growth. I have a strong belief that Dealer World’s services bring value to dealers and am excited to have the opportunity to be a part of that growth.” Tijerina stated.

About Dealer World
Based in Lehighton, Pennsylvania, Dealer World is a flat-fee, full-service advertising and performance agency that provides franchise and independent dealerships with best-in-class digital marketing, social media, and traditional advertising solutions. Founded in 2009, Dealer World has a proven track record of providing exceptional customer service while helping dealers cut costs, drive more traffic and increase sales. For more information, contact us today or call Arnold Tijerina at (951) 490-8000 or email him at arnold@mydealerworld.com

Twitter recently announced the rollout of two new features: multiple tags of people in a photo and multiple photos per tweet. These two new features will allow Twitter users to tag up to 10 people in a photo in a single tweet without affecting the 140-character limit. This is extremely valuable to twitter users, including dealerships, as there are many times that tagging multiple Twitter users with simple @ mentions takes up a considerable amount of characters within a tweet. The ability to tag people in tweets will allow you to have the opportunity to alert up to 10 people while still maintaining a legible tweet.

The new multiple photo feature gives users the ability to include up to four photos in a single tweet which is then automatically turned into a collage. This will allow dealers to better showcase vehicles utilizing the Twitter social platform. Dealers who strategically use Twitter to target in-market car shoppers will be better able to display their vehicles to potential buyers using the Twitter platform. It’s long been considered best practice to use multiple pictures to market inventory. However, if you are in conversation with a car buyer in your market on Twitter, up till now you could only tweet a single photo so your only alternative was to either stick with one photo or send multiple tweets.

Twitter users should welcome these new features, as it will allow for the inclusion of more people in a Twitter conversation without detracting from the core message. One must simply ensure that a photo is included in any conversation that a user wishes to have with multiple people.

If your dealership hasn’t been using Twitter as a prospecting tool, you should really consider learning how this easy and quick method of interacting with people in your area can lead to more sales. 

Twitter recently announced the rollout of two new features: multiple tags of people in a photo and multiple photos per tweet. These two new features will allow Twitter users to tag up to 10 people in a photo in a single tweet without affecting the 140-character limit. This is extremely valuable to twitter users, including dealerships, as there are many times that tagging multiple Twitter users with simple @ mentions takes up a considerable amount of characters within a tweet. The ability to tag people in tweets will allow you to have the opportunity to alert up to 10 people while still maintaining a legible tweet.

The new multiple photo feature gives users the ability to include up to four photos in a single tweet which is then automatically turned into a collage. This will allow dealers to better showcase vehicles utilizing the Twitter social platform. Dealers who strategically use Twitter to target in-market car shoppers will be better able to display their vehicles to potential buyers using the Twitter platform. It’s long been considered best practice to use multiple pictures to market inventory. However, if you are in conversation with a car buyer in your market on Twitter, up till now you could only tweet a single photo so your only alternative was to either stick with one photo or send multiple tweets.

Twitter users should welcome these new features, as it will allow for the inclusion of more people in a Twitter conversation without detracting from the core message. One must simply ensure that a photo is included in any conversation that a user wishes to have with multiple people.

If your dealership hasn’t been using Twitter as a prospecting tool, you should really consider learning how this easy and quick method of interacting with people in your area can lead to more sales. 

Hmm. Let’s think about that a moment. On a platform that allows only 140 character submissions, how, exactly, do you tell your followers about a great lease special, factory incentive or other promotion AND include the tiny, almost unreadable, 2 paragraph disclosure in 6 point font at the bottom of the ad? Well, you don’t.

So, what does that prohibit by default? Pretty much anything you want to promote that requires a disclosure and, for most car dealers, that’s just about everything. Heck, most factory incentives have disclosures. Contests, giveaways, or any other promotion (social media or otherwise) as well as coupons, service specials, and other customer offerings would also be excluded.

The easiest way to determine whether you can or can’t tweet something about any special, ad car, incentive, lease special, promotion, coupon, service special, parts special etc. is by following one basic rule:

If it needs a disclosure, you can’t tweet about it.

See, that was simple wasn’t it?

Now, all of the above being said, Facebook’s Terms of Service in regards to contests, promotions and such are violated, trampled over and ignored all of the time by both vendors (who know better) and by dealers (who may or may not).

That being said, Facebook can’t investigate your dealership and fine you for non-compliance with advertising regulations either.

So, has the FTC effectively killed Twitter marketing for businesses?

It depends on what you’re tweeting about.

If your tweets are informative, quality content or customer service and engagement focused then no. If your strategy is to blast your inventory and specials to Twitter on some sort of robotic RSS feed that forces everyone to not listen to you anyways, then yes.

You make the call. It’s your business but the U.S. Government has spoken.

Hmm. Let’s think about that a moment. On a platform that allows only 140 character submissions, how, exactly, do you tell your followers about a great lease special, factory incentive or other promotion AND include the tiny, almost unreadable, 2 paragraph disclosure in 6 point font at the bottom of the ad? Well, you don’t.

So, what does that prohibit by default? Pretty much anything you want to promote that requires a disclosure and, for most car dealers, that’s just about everything. Heck, most factory incentives have disclosures. Contests, giveaways, or any other promotion (social media or otherwise) as well as coupons, service specials, and other customer offerings would also be excluded.

The easiest way to determine whether you can or can’t tweet something about any special, ad car, incentive, lease special, promotion, coupon, service special, parts special etc. is by following one basic rule:

If it needs a disclosure, you can’t tweet about it.

See, that was simple wasn’t it?

Now, all of the above being said, Facebook’s Terms of Service in regards to contests, promotions and such are violated, trampled over and ignored all of the time by both vendors (who know better) and by dealers (who may or may not).

That being said, Facebook can’t investigate your dealership and fine you for non-compliance with advertising regulations either.

So, has the FTC effectively killed Twitter marketing for businesses?

It depends on what you’re tweeting about.

If your tweets are informative, quality content or customer service and engagement focused then no. If your strategy is to blast your inventory and specials to Twitter on some sort of robotic RSS feed that forces everyone to not listen to you anyways, then yes.

You make the call. It’s your business but the U.S. Government has spoken.