http://paulgillrie.com/5-auto-tech-vendors-keep-eye/

aM has been selected by Red Herring as one of the Top 100 North America award winners. As one of the technology industry's most prestigious prizes, this award recognizes industry-leading companies and celebrates their innovation and technological advancements. 

http://mstrmind.us/RedHerring

automotiveMastermind has now added Porsche to its portfolio, making it aM's 11th brand

http://mstrmind.us/porschepr062017

automotiveMastermind has struck a deal to move into 32,000 square feet at 1 Park Ave. from 8,000 square feet at 123 William St.

http://mstrmind.us/CBTinterview

Andrew Gillman's interview with CBT Automotive Network is now up! Click the link to see the interview in full. http://mstrmind.us/CBTinterview

Big thank you to Wards Auto for taking the time out to publish an article on automotiveMastermind featuring Marco Schnabl Johannes Gnauck and Andrew Gillman

http://mstrmind.us/wardsauto42417

NEW YORK, March 13, 2017 /PRNewswire/ -- Infiniti is a leader in introducing world-first technologies into its luxury vehicles. A new layer is being added to its portfolio as they look to boost sales and attract more drivers through implementation of predictive analytics. Infiniti dealerships across the country will now be able to partner with automotiveMastermind (Mastermind).

"As Infiniti is seeking to drive business in the highly competitive luxury market, this is the perfect opportunity for us to help them improve sales and customer retention," said Marco Schnabl, CEO and co-Founder of automotiveMastermind. "The recent introduction of the QX50 concept demonstrates that Infiniti is looking to gain traction in the booming crossover market segment. Our behavior prediction technology helps dealerships tap into that growing market by showing them who they should be contacting and marketing to in order to generate the fastest and most efficient growth of sales."

"Dealers cannot rely on pricing or new design elements alone to increase sales – with Mastermind they are able to use sophisticated technology to let them know exactly who is ready to buy," said Andrew Gillman, Vice President of Sales and Marketing for automotiveMastermind. "Our success lies in determining the motivating factors for each individual person. As soon as a dealer partner on-boards our technology they see immediate gains in retention and sales."

The Mastermind technology empowers dealer sales teams with key insights and valuable information on top prospects. The technology's proprietary algorithm crunches thousands of data points, combining DMS (dealer management system) information with Big Data - including social media, financial, product and customer lifecycle information to calculate how likely a consumer is to purchase a new vehicle now. The complex data is distilled into one simple number, the Behavior Prediction Score® (BPS), which is a ranking from 0-100. The higher the score, the more likely the customer is to buy. The technology even feeds customer-specific talking points and behavior drivers right to the sales teams desktop and mobile devices, and can be complemented with customized micro-targeted predictive marketing campaigns that are unique to each consumer.

automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn long-lasting customer relationships.

One of the many definitions of big data is the “ability of society to harness information in novel ways to produce useful insights or goods and services of significant value.” The key to this definition is “useful insights.” Insights can be derived by data but are developed and curated by real-life experiences and circumstances. Successful businesses recognize the difference between “knowing” their consumer and “understanding” their consumer. It is the intersection of the two that gets to the heart of making big data productive.

Data can be very efficient and practical, as it is physically impossible to have a one on one dialogue with every consumer, but context and relevancy cannot be ignored. After all, business is still a human transaction. Spending time with your consumers whether it’s through one on one conversations, focus groups, or surveys offer a better way to uncover their true motivations to purchase. Understanding these will enable you to build an emotional connection with your consumer that will translate into building long- term trust, which is vital in today’s competitive landscape. Consumers are infiltrated with so much messaging that they are looking for the brand or service to understand their wants and needs. Big Data has no emotion and alone cannot possibly understand how to connect with consumers on an emotional level.

Learn how we are connecting Big Data with emotional and contextual relevancy for the automotive industry

NEW YORK, Dec. 21, 2016 /PRNewswire/ -- automotiveMastermind, the leading predictive analytics and marketing automation technology for automotive dealerships and manufacturers, today announced the hire of two executives in response to rapid recent growth from the addition of new dealer partners, including Acura, Honda, Lexus and Toyota that will double the company's business in early 2017.

Andrew Gillman joined the team as vice president, sales and marketing. George Williams joined automotiveMastermind as chief data scientist.

"Our growth to date has been very organic and we are now at a period where we can begin to actively market the benefits of our predictive analytics," said Marco Schnabl, co-CEO and founder.  "It is our goal to make the automobile purchase process simple and seamless, not only for the consumer but for our dealer partners. Our predictive analytics technology has been proven to create a powerful link between the consumers and retailer providing for more transparency, speed to sales and an overall enhanced customer experience."

As VP of sales and marketing, Gillman will expand automotiveMastermind's presence in the automotive industry, by adding individual retail stores, dealer groups and new brands to automotiveMastermind's dealer partner mix. 

As chief data scientist, Williams will lead the company's world-class data science team and introduce leading edge techniques in Big Data analytics.

"Just like so many of our dealer partners have seen fast and tremendous growth when implementing our technology, we have also experienced rapid growth internally, and saw an immediate need to hire at the executive level," said Johannes Gnauck, co-CEO and founder. "The experience both Andrew and George bring to our team – from a dealer perspective and a data analytics perspective – will be invaluable."

Gillman spent more than 25 years with Mercedes-Benz USA in various leadership roles, including general manager of vehicle distribution and logistics and Northeast regional general manager where he partnered with dealerships in Boston, New York, Philadelphia and Washington, D.C.

Williams' career has spanned both industry and academia for the last two decades, including leadership roles in mobile computing, security, VR, wearables, and IOT. He brings a wealth of experience from Silicon Valley, having lead data science efforts at several startups to technology giants, including key positions at Sony and most recently, Apple.  

automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way automotive dealerships and manufacturers, find, engage and earn longstanding customer relationships.

About automotiveMastermind
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for the automotive industry. The company's cloud-based platform helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI and has plans to double that in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com.

SOURCE automotiveMastermind

Related Links

http://automotivemastermind.com

NEW YORK, Jan. 12, 2017 /PRNewswire/ -- With so many brands and models for consumers to choose from, automotive dealerships and manufacturers find themselves in a steep competition to target the right customer at the right time with the right offer and message. automotiveMastermind, the leading predictive analytics and marketing automation technology for automotive dealerships, is transforming the sales process by empowering sales teams with key insights and valuable information on its top prospects. Today, the company announced that Toyota dealerships across the country will now be able to partner with automotiveMastermind.

"Toyota is always on the cutting edge of technology and innovation; designing and building vehicles that consistently exceed expectations. The reveal of the redesigned subcompact crossover SUV, the CH-R, is one example; with Toyota's focus on a growing and competitive vehicle class, our technology can help dealers identify the rapidly changing consumer behavior toward crossover SUVs," said Marco Schnabl, co-CEO and founder of automotiveMastermind. "We have experienced tremendous success with Toyota's sister brand, Lexus, just one month after a successful pilot program, we secured about 20 percent of all Lexus dealerships. We are looking forward to providing the Toyota sales teams with relevant insights about their customers, helping transform their existing sales process and ultimately closing more sales."

Toyota becomes the ninth automotive brand to the automotiveMastermind platform. The company is currently working with Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI.

"This opens up a new opportunity for us to communicate with millions of existing Toyota customers to improve sales and retention for their brand," said Andrew Gillman, vice president of sales and marketing for automotiveMastermind. "Our behavior prediction technology shows dealers what customers they should be contacting and marketing to in order to increase sales in the fastest, most efficient way. We have seen our dealer partners experience significant increases in sales as well as growth in customer retention immediately upon implementing our technology."

The technology leverages Big Data analytics. In addition to dealer management system (DMS) data, more than 1,000 data points from external sources are analyzed through the propriety algorithm to generate the Behavior Prediction Score ® or BPS. This information is fed directly into the salesperson's desktop, providing customer specific talking points and behavior drivers, complemented with customized micro-targeted predictive marketing campaigns that are delivered directly to consumers.

automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way auto dealers and manufacturers, find, engage and earn longstanding customer relationships.

About automotiveMastermind®
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation software for the automotive industry. The company's cloud-based technology helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI and has plans to further expand its OEM partnerships in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com.

SOURCE automotiveMastermind

Related Links

http://automotivemastermind.com